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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

Healthcare research firms gather valuable data and insights that can inform your product functionality and end user priorities. The American Health Information Management Association (AHIMA) provides knowledge, resources, and tools to advance health information professional practice and standards for the delivery of quality healthcare.

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Top Cybersecurity Trade Shows for 2019 – Mark Your Calendars

Envy

Attendees can customize their agenda in advance on the IBM Think website to maximize their time and tap the most relevant cybersecurity resources. Sessions include a Cloud Security Professional Two Day Crash Course and Certified Information Systems Security Professional Introduction , among others. Black Hat Asia. InfoSec World 2019.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. SmartInsights) Leading marketers are 1.6

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The 5 Types of Content to Include in Your Personalization Strategy

Content Standard

Marketing personalization means more than just addressing a customer by name in an email or signaling that they’ve browsed a particular item on a website by showing it to them again in a digital ad somewhere else on the internet. Once that line is crossed, customer trust and loyalty are difficult to win back.

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White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. And there are still many companies that produce legitimate white papers containing helpful, objective information. Blue Paper?

Paper 100
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How to Sell Subscriptions in 2023: Guide to Grow Your SaaS Business

Unbound B2B

Quick Summary: How to sell subscriptions faster is based on your business industry and targeted customers, along with your creative marketing approach. Creating a subscription sales strategy requires customer knowledge and market understanding. The subscription business model brings companies closer to their customers.

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Thought leadership is still dead; long live idea marketing

Chris Koch

This week, Gartner proved why we need to make the change. Proclaiming that thought leadership isn’t just for consulting firms anymore, Gartner said in this press release that thought leadership has emerged as an “organized discipline.”. Then Gartner did what it always does; it coined an acronym: TLM, or Thought Leadership Marketing.