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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Mismatched Content Type Priorities.

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PathFactory’s Content Intelligence Connects Marketing Generated Buying Signals to Sales to Accelerate Deal Cycles

PathFactory

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A Visit PathFactory.com to learn more.

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Interactive Widget Crowned Champion in the Content Marketing Madness Battle for Content Supremacy!

SnapApp

Then, in a battle of opposites in round two, interactive widget blew out slide deck and advanced to round three where they were set to face what would prove to be their toughest opponent yet – informative video. One Page Overview: A concise summary of key offerings or information.

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Content Marketing Madness: The Battle for Content Supremacy--Vote Now!

SnapApp

One Page Overview : A concise summary of key offerings or information. Guide : An in depth collection of valuable information and best practices. One of the best uses of guides is the award winning Grande Guide series by Eloqua. . For blogging for business, look to the model set by Jeremiah Owyang of the Altimeter Group.

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Content Marketing Madness: The Bracketed Battle for Content Supremacy

SnapApp

One Page Overview : A concise summary of key offerings or information. Guide : An in depth collection of valuable information and best practices. One of the best uses of guides is the award winning Grande Guide series by Eloqua. . Webinars are most effective for education, partner marketing, networking, and social engagement.