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15 cutting-edge tools every B2B marketer should know

Martech

Which are best for my industry and for my customers? It enables a real 360-degree view of the customer across first-, second- and third-party data. Widely used by publishers and event organizers, it will work well in tech and industrial categories. And so many choices out there. Which products are best suited to the B2B world?

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. LinkedIn) An ABM strategy can boost marketing revenue by 208%. Venngage) Bloggers who publish 2-6 times per week are 50% more likely to report strong results. WARC) 94% of B2B marketers implement ABM strategies.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

91% of B2B marketers utilize content marketing to reach customers. Their favorite video content marketing has a 60% returning customer rate. 93% of marketers perceive interactive content as effective, according to GO-Gulf. And roughly 88% of marketers will make 10-30% of their content interactive this year. (GO-Gulf

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Open Research: A Framework for Social Analytics

Online Marketing Institute

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

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Content Distribution Strategy – Everything You Need to Know!

Outgrow

This involves sharing, publishing, and uploading content across different platforms. So your content distribution strategy can entail videos, ebooks, interactive content, and much more. There are ebooks on content marketing, content distribution, ecommerce businesses , and more. . Interactive Content. What’s more?

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30 Women Shaping B2B Tech Marketing

SnapApp

We're seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. From product to the marketing team, we're all aligned around our customer and helping them succeed, not the other way around. Nandini Jammi. Sophia Le.

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30 Women Shaping B2B Tech Marketing

SnapApp

We’re seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. From product to the marketing team, we’re all aligned around our customer and helping them succeed, not the other way around. Nandini Jammi. Sophia Le.