Marketing Insider Group

NOVEMBER 18, 2020

More than 360,000 Tech Barometer podcast segments ( iTunes , SoundCloud , Spotify ) have been downloaded so far (200% YoY). The site publishes 3 to 5 new stories a week , and shares those stories on Nutanix social channels and a weekly newsletter. Overall organic readership is nearly 35%.

Forecasting 333

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 333

Hubspot

NOVEMBER 13, 2019

Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly , podcast shows should continue to evolve as the industry does. Of course, in order to build a successful podcast, you need the right tools and services at your disposal.

Skype 94

Skype Tools Bundling Pricing 94

Hubspot

DECEMBER 20, 2018

Over one-third of Americans between the ages of 25-54 listen to podcasts every month. Podcasts provide a source of convenient and intimate entertainment that's only continuing to grow in popularity. The 15 Best WordPress Themes for Podcasters in 2019. Locally Hosted Video Player feature to share high-quality video content.

Best Practices 88

Best Practices Merchandising Template Peer-to-peer 88

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data. 21% of U.S.

B2B Marketing 97

B2B Marketing Studies B2B Marketing Analytics Tools 97

Trade Press Services Newsletter

JANUARY 4, 2024

Click here to download our eight-step model that delivers a structured approach for planning, managing and optimizing marketing initiatives. Create customized content that speaks directly to their needs, wants, and challenges. These objectives serve as your North Star, guiding every decision and initiative.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Tiecas

MARCH 11, 2024

I feel it is so important that I recently published a post titled, How to Use Manufacturing Branding & Industrial Lead Generation as a Power Couple. Prospective customers in your niche have seen it all before. Easy-to-find downloads show you value their time.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

SendX

FEBRUARY 11, 2021

It’s the set of actions that turn an organic visitor into someone who might become your customer. Furthermore, webinars are also an excellent way to turn those leads into customers. It works the same way with podcasts and writing guest post articles. There could be dozens of new potential customers among those new audiences.

Lead Generation 394

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 394

Thinkers360

MARCH 7, 2024

Strong thought leadership content which gives customers unique ideas and insights which they can apply in their everyday work has considerable financial benefits. One click publishing and pre-tagging allows you to share any of your portfolio content items on social media with ease. How can I recommend others who should be on the list?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52

Optinmonster

MAY 2, 2022

Sell eBooks and Digital Downloads. Create a Podcast. It’s a way of letting retailers know that this customer bought a product using a link from your blog. This payment can be a flat fee or a percentage of the customer’s purchase value. Sell eBooks and Digital Downloads. Table of Contents. Run Paid Ads.

Paid Content 95

Paid Content Merchandising Adsense Conference 95

Sprout Social

JULY 5, 2022

Video podcast series. For maximum transparency, highlight real customers or creators. Ask yourself: What’s something your customers wish they knew more about? A web series is a scripted or non-scripted installment of videos published online. Video podcast series. Day-in-the-life vlog. Home or office tour.

Youtube 128

Youtube Advertising Channels Video Marketing Paid Search Agency 128

Contently

SEPTEMBER 10, 2020

To start, he comes from an ad operations and customer success background. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations.

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

Zoominfo

FEBRUARY 5, 2021

Let’s start with that dream customer. The B2B sales funnel depicts how prospective customers move through the buying process in stages. That might include watching your product videos, reading blog posts or listening to your podcast. Middle: Here, the prospect downloads a white paper or signs up for a webinar.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Marketing Insider Group

SEPTEMBER 16, 2020

You can also download your own Stories (during the 24-hour window). Take a screenshot of your latest podcast playing on Spotify or the thumbnail of a new YouTube video. Showcase Your Loyal Customers. Little videos or images of customers using your product provides instant social proof.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Buffer

JANUARY 18, 2023

themrspedersen Here’s exactly how to create a content plan packed with what your dream clients/customers want to see! Content planning and scheduling With all the content formats a creator might have to work with, it’s essential to have tools that can keep track of what’s meant to be published and when.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Exo B2B

NOVEMBER 28, 2023

That’s why Mark Schaefer recently published a blog post on this “obvious” fact that should be part of the B-A-BA of B2B content marketing. You’re publishing your brains out on LinkedIn. Schaefer continues: «But what about a blog post, YouTube video or podcast episode? Content every week. Oh, one more thing.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. This means you can drive a lot more potential customers to your website without spending any money. You can make direct contact with your customers and leads any time you want.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Liveintent

SEPTEMBER 23, 2020

We’ve got some good news for you: This upheaval of everyday life as we knew it has uncovered some unique opportunities for online publishers. In July 2020, LiveIntent surveyed online publishers and advertisers to find out how COVID-19 was impacting engagement. Include customer profiles or business case studies on your site.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

Zoominfo

FEBRUARY 5, 2021

Let’s start with that dream customer. The B2B sales funnel depicts how prospective customers move through the buying process in stages. That might include watching your product videos, reading blog posts, or listening to your podcast. Middle: Here, the prospect downloads a white paper or signs up for a webinar.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. Affiliate sales support independent publishing. Another question, related to your experience with both the podcast and with Paladin. So it’s more about guiding that customer journey. I think the same is true for SMS.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Hubspot

APRIL 7, 2023

Flexibility in Fixing or Adjusting a Product or Service Should a customer have an issue with a digital product, addressing their issue could be easier than addressing problems with a physical product. A physical product that doesn’t meet a customer’s needs could result in returns, recalls, or redistribution costs.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Vidyard

FEBRUARY 25, 2016

The B2B Nation Podcast is made up of expert opinions and advice on the most important topics in B2B sales and marketing today. Recently, Jeff Gadway, the Director of Product Marketing at Vidyard, was a guest on our podcast. The results that Vidyard’s customers are seeing are really phenomenal.

Video Marketing 50

Video Marketing Personalization Click Rate Marketing Automation Services 50

The Marketing Blender

MARCH 15, 2021

Content marketing with a customer-centric focus. Your customers actually want to hear from you. We highly recommend a CRM and automation platform that will help you build segmented workflows that will help you nurture new leads into customers. Here are some tips to help you get a clear picture of your ideal customers.

Paid Content 126

Paid Content Lead Ranking Lead Scoring Marketing Strategy 126

Content Standard

FEBRUARY 19, 2021

Without a focused, multichannel marketing strategy that accounts for the complementary roles of different content types, your business is counting on random pieces of content to spur customer conversions. Audience: Your target customers’ needs and preferences. Platform: Where your content will live and be distributed.

Top of Funnel 123

Top of Funnel Content Lead Ranking Advertising Funnels 123

Stevens & Tate

FEBRUARY 8, 2022

Inbound marketing is a strategy that focuses on attracting customers using valuable content instead of traditional advertising methods (such as cold calling). Outbound marketing is a strategy that relies on interrupting potential customers with advertising messages. Inbound marketing is the exact opposite of outbound marketing.

Inbound Marketing 125

Inbound Marketing Planning Lead Ranking Lead Scoring 125

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

Optinmonster

FEBRUARY 6, 2023

It’s not a physical object like a book or clothing item that you can hold in your hand, but it’s still something customers can use and enjoy. You can download or stream these products on your device and use them whenever you want. This allows you to offer a variety of products to your customers.

Examples 91

Examples Product Work Management Marketing Management 91

Buffer

SEPTEMBER 1, 2022

From his two newsletters, one personal and the other called The Milk Road talking about crypto, to his audience of over 300,000 people on Twitter , to his popular My First Million podcast , Shaan’s creative output is fascinating. Q: You do many things – podcasts, newsletters, posting regularly on Twitter, launching a course.

Curation 104

Curation Impressions Top of Funnel Startups 104

Optinmonster

FEBRUARY 13, 2023

Creating digital downloads takes work, so you want to make sure that your digital product actually sells. An automated marketing funnel can drive traffic and customers to your digital product while you work on other parts of your business or take a break. Customers purchase products because they believe it will solve their problem.

Product 66

Product Tips Work Management Digital Marketing Funnels 66

Martech

SEPTEMBER 29, 2023

Which are best for my industry and for my customers? It enables a real 360-degree view of the customer across first-, second- and third-party data. Widely used by publishers and event organizers, it will work well in tech and industrial categories. And so many choices out there. Which products are best suited to the B2B world?

Marketing Automation Services 87

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 87

Contently

OCTOBER 21, 2019

They want Modern Love download numbers on their podcasts. When you add them all together, these skills will help you create content your customers actually want. Since you’re a marketer, you can always start by talking to existing customers. Wait until you have a truly good idea for a podcast or video.

Paid Search Agency 103

Paid Search Agency Companies Media Planning 103

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

CoSchedule

JANUARY 27, 2023

Your download should start shortly. Or you can download it manually here. Download Now What is Social Media Marketing? Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business.

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Blog posts.

Paid Search Agency 115

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 115

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). Working for Comcast, he was recognized by BusinessWeek as “the most famous customer service manager in the U.S., Yesterday was such a day.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Sprout Social

AUGUST 30, 2021

Reach prospects and returning customers. The best multichannel marketers know where their target customers are, why and what kinds of content resonates in each place. Social marketers are inherently multichannel marketers as they strategize, publish and engage on several social networks at a time. Generate qualified leads.

Paid Content 139

Paid Content Social Media Campaigns Media 139

Vidyard

JANUARY 8, 2021

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few. Lori Richardson – Podcast host, Women in Sales.

Training 141

Training Top of Funnel Resources Work Management 141

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches. Image Source.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101