Buzz Marketing for Technology

MAY 4, 2010

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Optinmonster

MAY 16, 2023

Building Online Reputation Off-page SEO involves managing your online reputation by monitoring and responding to customer reviews, feedback, and mentions. Guest Posting Guest posting is a popular off-page SEO technique for writing and publishing content on someone else’s website or blog.

SEO 79

SEO Lead Scoring Lead Ranking Link Building 79

Buzz Marketing for Technology

FEBRUARY 9, 2010

But think of it here as an audience that you have built by creating and publishing attractive content that engages them with your thought leaders. Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. And, a lot of work. Know your customers.

Rules 100

Rules Content Digg Press 100

Buzz Marketing for Technology

JULY 28, 2008

· Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. Essentially, it was a short-form of the book " Naked Conversations - How Blogs Are Changing The Way Businesses Talk With Customers " two or three years before Naked Conversations was written. July 27, 2008 at 9:05 pm. ·

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

APRIL 27, 2010

The result being faster turnaround on customer complaints, and increased responsiveness to customer needs. So I embarked on creating my 2nd book which is now available called Social Media and the Contact Center for Dummies , to help you to grasp the opportunities and challenges of working within the new social media market landscape.

Social Media 100

Social Media Contacts Media Digg 100

Writing on the Web

APRIL 19, 2011

“Before you can truly understand your customers, you have to understand yourself,&# says author and content-marketing evangelist Joe Pulizzi. When I asked her why she went into coaching, she told me her story of the many years she spent working for a large telecom corporation. Get Content, Get Customers , by Joe Pulizzi.

Tips 100

Tips Content Marketing Digg Content 100

Webbiquity

JANUARY 25, 2010

Outbound marketing can work, as it has in the past for big companies like McDonalds and P&G, but it’s very expensive (and intrusive). For those new to social media, Rick recommended staring by signing up on Facebook, Twitter and LinkedIn, then working these online venues like a “cocktail party.&# Post this on Diigo.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Marketing Insider Group

FEBRUARY 9, 2012

Are marketers pushing the boundaries in pursuit of more leads or are publishers loosening their standards to collect more advertising dollars? And any level of understanding of the media landscape will show you that there is a battle for customer attention taking place as consumer generated content is over-taking journalism at a rapid rate.

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Writing on the Web

OCTOBER 11, 2010

You need to know how your customers and clients see your biases showing up. From simple acts of friendliness and inclusion to more consequential acts such as the evaluation of work quality, those who are higher in bias have been shown to display greater discrimination. The published scientific evidence is rapidly accumulating.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

JUNE 29, 2010

I know it’s completely changed my life and the way I work. “I get all my customers from referrals.&#. To publish and distribute content online? To record & publish audio? To record & publish videos? More work, more results, neither? building trust with customers. To do marketing?

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

SEPTEMBER 2, 2010

Blog writing for other clients is time consuming work, since I’ll spend at least an hour to two hours a day reading, preparing, writing, publishing and monitoring each client’s blog. But you never know if a slot opens up, so I’m publishing this video about ghost blogging on the Web just in case.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

JUNE 16, 2010

It can be customized to look like a traditional website for any business, or you can get something customized specifically for your needs. There are a multitude of talented web people available for customizing it for your needs. You can create pages, just like a website. Share this on Bebo. Blog this on Blogger.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

SEPTEMBER 24, 2010

Her blueprint for creating simple copy that works to market your products and services is clear. This week I wrote about how one of my clients hadn’t realized all the benefits of selling her original art-work cards online: A Simple Blueprint for Writing Web Content that Gets Results. How frequently to publish.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

MAY 11, 2011

Customers will not be flocking to your door just because you are blogging (or Tweeting for that matter). It allows for feedback and interactivity, so you can get a sense for what your readers (or customers) think. I think it would help many people stop making excuses and start publishing at least twice a week. We should know.

Digg 100

Digg Buzz Blogger Press 100

Writing on the Web

DECEMBER 16, 2010

How do you check your online marketing to see where it’s working, where it needs improvement? Do you show some personality and faces of the people who work with you? Are you converting readers to customers? . Scribe SEO optimization – measure your content for SEO results before you publish.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

JANUARY 5, 2011

If all you’re doing is publishing good information, without personality, without offers, what’s the point? Without rewriting the entire article, this could be accomplished by writing an introduction using “I&# and talking about the work she does with clients. Blog this on Blogger. Share this on del.icio.us.

Newsletter 100

Newsletter Digg Work Management Banners 100

Webbiquity

APRIL 26, 2010

Thomas Baekdal offers a 22-point checklist for maximizing the way the web works today, from content generation and social media to calls to action. Content Marketing / Custom Publishing Research – Marketers Telling the Story by Junta42. His conclusion: “We are all publishers now.&#. Well worth a read.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

OCTOBER 18, 2010

Lamenting the lack of a “succinct summary all in one place&# of the most valuable guidelines for bloggers, Jill Chivers proceeds to offer her own excellent summary of four key factors in writing a compelling post, eight ideas for more interesting content and five things to check before publishing. Hey, it worked for him here.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Writing on the Web

AUGUST 12, 2010

In 2004 I had been working online for 5 years, doing okay, but not really. I was completely baffled by html coding and working on the web was a lot more complicated than it is today. It’s about publishing content on the web that gets you found, gets you known, and get clients for your business. Blog this on Blogger.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Webbiquity

NOVEMBER 23, 2010

I’ve written recommendations for folks I worked with in the past and had some nice ones provided for me as well. Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Writing on the Web

SEPTEMBER 20, 2010

A standard learning tool for many copywriters is Maria Veloso’s Web Copy that Sells, published in 2004. And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while. How well do you know your customers’ challenges and problems?

Buzz 100

Buzz Digg Content Rules 100

Anything Goes Marketing

MARCH 8, 2009

I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. In my recent travels to Atlanta, I posted the following after I just arrived in the city and was doing some prep work from a Starbucks: Visiting clients in Atlanta. Beautiful day!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.&#. What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Hubspot

DECEMBER 14, 2010

Social media is the hottest way businesses are reaching out to potential customers. If this feeling sounds familiar to you, here are some reasons why your social media strategy might not be working for your business. People want to be heard, and you can make potential customers happy by showing that you’re listening.

Social Media 28

Social Media Webinar Metrics Media Marketing & Strategy 28

Convince & Convert

MARCH 4, 2016

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. If you have customer survey data that provides insights into your industry, conveying it as an infographic could be highly effective. For industry-specific content, LinkedIn Pulse is also worth checking out. Repurpose Old Content.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Webbiquity

FEBRUARY 14, 2010

Customers are those who’ve advanced from email service providers (ESPs). It won’t work if the processes and incentives between sales and marketing aren’t aligned. Note: this post was originally published on the WebMarketCentral blog in September 2009. What should we do differently if he chooses path B?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Go ahead, works for anything. Go ahead, works for anything. Vocus and Cision ) to the obscure ( Butterfly Publisher ). Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year.

PR 100

PR Tools Tips Blogger 100

Webbiquity

FEBRUARY 2, 2011

7 “Rs&# for B2B Marketing Content Planning by Customer Think. Lead Nurturing by Find New Customers. Ramping Up For a Bigger Content Publishing Strategy by MediaPost Search Insider. Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful. The bad news is that it’s not easy.&#.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

MAY 17, 2010

Hayes, Managing Partner and Principal at the New England Consulting Group , draws on his experience working with midsize to large clients across healthcare, consumer packaged goods, retail, energy and other sectors to illustrate both the theory and real-world examples of trailblazing marketing campaigns and practices. Post this on Diigo.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

Webbiquity

FEBRUARY 16, 2011

Chris Cree details how the “follow company&# capability works on LinkedIn, while noting that rather than trying to incorporate every new feature under the sun (like a certain other popular social network), LinkedIn has been steadily adding new features, selectively, that fit with its corporate and professional focus. Share this on Bebo.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. Lots of diverse versions of this. Go join that!

Social Media 100

Social Media Communities Wiki Work Management 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Tim Harmon will likely publish on this data.) What does work? " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Buzz Marketing for Technology

JUNE 23, 2008

It works as a great tool to save notes on the iPhone too. works with every smartphone (not just the iphone) and supports direct messaging between users too (im @sonicsrini, drop me a line !!!). Lifestream Feed (Includes all the places I publish online.). Digg: srubel. Customer Evangelism. Immediately useful.

Tips 100

Tips RSS Screencast Mobile Advertising 100

Hubspot

OCTOBER 5, 2017

Prospecting: The process of searching for potential customers, clients, or buyers in order to develop new business. The end goal is to move prospects through the sales funnel until they eventually convert into revenue-generating customers. Goal: Turn Opportunities Into Customers. Goal: Get to a connect. Inbound Prospecting.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Buzz Marketing for Technology

JULY 20, 2008

"Most published medical papers are available on the internet in a PDF format now," said Li Jun Qian, MD, lead author of the study. 12, 2006) — Working with support from the National Science Foundations Small Business Innovation Research (SBIR) program, Imaginestics, a company located in West Lafayette, Ind., Encryption.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. It’s valuable, it works and it’s not going away. Business buyers typically seek additional information and resources for information on business products and services.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40