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7 Reasons Every Business Needs to be on Twitter

Webbiquity

This post was originally published on the WebMarketCentral blog in January 2010. To Interact with Customers. For most business, it’s far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. Growing existing customer business requires ongoing communication.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Share this on del.icio.us. Post this on Diigo.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Tim Harmon will likely publish on this data.) " in the marketing mix.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Blog Talk Radio - Blog Talk Radio is a free web application that allows users to host live online radio shows. These are typically published in PDF form.

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Social Media ROI vs. RONI

WebMarketCentral

RONI: reduced customer satisfaction, damage (possibly severe) to brand. Much has been written about the weaknesses of last click attribution. Measuring only the final click, and giving all of the credit for the lead to your text ad, distorts what's truly happening. Does anyone have any experience with BrandX thingamabobs?").

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Is Social Media BS?

Webbiquity

Mike’s answer is to shift to inbound marketing: think like a publisher, produce valuable and interesting content, share it where people are talking about your industry or the types of problems you solve, and let buyers come to you. You can send a small delegation to a trade show to evaluate the potential for a big booth next year.

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7 Quick Ways to Curate Industry Content for Your Blog

Hubspot

Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. Some of the two most popular are Feedly and Digg, though there are certainly other options, too. Digg: Search URL to add content.