ConvertKit

JUNE 24, 2020

What is YouTube SEO. How YouTube's algorithm ranks videos. How to reverse-engineer your YouTube content for search. 8 YouTube SEO best practices for online creators. ” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be. .” What is YouTube SEO? Jump ahead.

Youtube 92

Youtube SEO Video Marketing Tagging 92

Marketing Insider Group

JANUARY 24, 2022

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Video is an especially useful content marketing tool for SaaS companies because it’s an engaging way to break down the highly technical and often complex topics they cover for customers.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. The American Bee Journal is still published today! Why does content marketing work all the time?

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. We took a slightly different approach. Sentry’s customers are developers and, as Szu put it, “Developers by definition are very, very, allergic to being tracked.” What could go wrong?

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. Want to create bite-sized commercials to attract customers?

Youtube 111

Youtube Business Banners Ideal Customer Profiles 111

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships.

Social Networks 181

Social Networks Business Work Management Social Media 181

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Use customer research and employee-created content to move those prospects further along the sales funnel.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

Webbiquity

FEBRUARY 21, 2023

Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Contently

JANUARY 26, 2023

Both require organizations to create content on topics relevant to the target audience. There are differences, however. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. The company takes a different approach to other venture capital firms.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. We pour ourselves into crafting a perfect piece, hit publish, and hope for the best. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). Sometimes they do.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Target users. Which roles within your organization work on the tasks identified and who needs access to the AI tools? What type of customer support are you looking for?

Marketing AI 117

Marketing AI Paid Search Agency Generation Enterprise Management 117

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. What worked yesterday might not work today. 1. Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Martech

APRIL 2, 2024

What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world. The difference? Users flock to LinkedIn seeking work opportunities and network growth. It makes sense.

B2B Marketing 120

B2B Marketing B2B Planning B2B Thought Leadership 120

Martech

MAY 25, 2022

YouTube Shorts ads. Those advertisers currently running video action campaigns and app campaigns will have ads automatically scale to fit Google’s TikTok competitor, YouTube shorts. Product feeds for a shoppable YouTube experience. Discover ads work well with bold, eye catching images currently and video should be no different.

Google 116

Google Lead Ranking Paid Search Agency Planning 116

Sprout Social

OCTOBER 6, 2021

Identify your target audience. The first step in growing your following on any social channel is to make sure you know who to target with your content and that you’re creating content that your target audience will enjoy. Next, think about the kinds of content you’ve been publishing on your other feeds.

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Successful social media marketing is consistent, takes a customer-first approach, and is fueled by a well-thought-out strategy. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Brandwatch Marketing

MARCH 7, 2023

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. That works out at a new social media user every 15 seconds. billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion The internet has 4.2 billion users There are 3.03

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Sprout Social

JUNE 17, 2020

There are five stages of a marketing funnel and videos can fall easily into each stage, as long as you develop your video content strategy to intentionally target these stages. Instagram recently added a series option for IGTV, too.This isn’t to say that you can’t use portrait-oriented videos on YouTube. Landscape feed. Portrait feed.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Sprout Social

OCTOBER 6, 2022

Whether it’s a tweet or an Instagram Reel, many different types of content can go viral. Videos can go viral on a variety of different platforms. Each purpose will require your team to create different videos for audience members at different stages of the funnel. How many views does a video need to be considered viral?

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

Outgrow

NOVEMBER 30, 2022

Video marketing benefits you by reaching your target audience in a more dynamic way than text and/or image. . Creating fun and exciting videos that help business owners achieve their dreams and goals enables them to get attention from these types of customers. To do this, you must identify your target audience. . Image Source ).

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Sprout Social

FEBRUARY 6, 2023

Core social media features and functions for your brand Although every social platform is different, they share some functionalities that set them apart from other types of media. By engaging with your audience, you can understand what content resonates, your brand perception, plus discover common issues and features your customers want.

Social Media 100

Social Media Features Media Curation 100

ClearVoice

AUGUST 14, 2023

Providing personalized service by understanding customer needs is still the goal of content marketing. Benefits of content marketing for smaller banking institutions At its core, content marketing focuses on building strong customer relationships to help businesses retain existing clientele while attracting new clients. Absolutely.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 112

The Marketing Blender

MARCH 15, 2021

As indicated by the rising cost of gas at the pump, people are heading back to work. How do I reach my target marketing in a crowded online space? Targeted paid social campaigns. Content marketing with a customer-centric focus. Your customers actually want to hear from you. An SEO-optimized website.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Optinmonster

DECEMBER 7, 2023

Urgency in marketing works because it evokes fear of missing out (FOMO) or loss aversion. Don’t worry, we’ll show you how to publish your campaign to your Shopify homepage later in this tutorial. The dynamic timer shows a customized countdown for each visitor, depending on their behavior on your site. Click on Start Building.

Conversion 66

Conversion Urgency Marketing eCommerce Display 66

Buffer

APRIL 7, 2022

You probably check your email every day, whether for work or personal reasons, and so do millions of other people. Revue is an online publishing platform aimed at writers and publishers that Twitter acquired in 2021. What gives Revue an edge over other online publishing platforms like Substack or Medium ? Why use Revue?

Newsletter 116

Newsletter Twitter Domain Advertising Mediums 116

Sprout Social

APRIL 4, 2023

Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Stories can be a great way to drive leads and customers. Facebook stories can be viewed by friends, followers or a custom audience chosen by the user. What is ephemeral content?

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

Only B2B

FEBRUARY 23, 2022

It is invariably said that the purchase process is now reliant on the customer. The intended market may be targeted and marketed to if they have access to information and can perform research. Furthermore, social media is still very much in play in any industry, depending on your target demographic.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Contently

SEPTEMBER 6, 2016

That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. And those ideas that were once rejected by brands became selling points for what Denizen could accomplish with its agency work. ’ So distribution for us was vital.”

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

SocialPilot

DECEMBER 6, 2023

If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements. Here are some important questions to answer to define your target audience: Who are your ideal customers?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

SocialPilot

FEBRUARY 19, 2024

There are many multiple Generative AI tools, from AI writing tools to text to image generation and, finally, text to videos; these tools increase your efficiency and help you create content that aligns with your target audience’s preferences and interests. How Does AI-generated Content Work? Not done yet?

Generation 98

Generation Psychographics Content User-Generated Content 98