Remove differences industry
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Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI

Animalz blog

It’s the belief that customers will find your great product without a distribution strategy. We pour ourselves into crafting a perfect piece, hit publish, and hope for the best. A distribution-first strategy starts with the “they will come” part. Where’s Your Ideal Customer?

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9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? You might think of Coca-Cola, Apple, Nike, or Dove – each one a giant in its respective industry. Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative.

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Products in the “long tail” of martech have a wide range of different strategies and aspirations

chiefmartech

At last count, there are over 11,000 products on the martech landscape. And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Are these people nuts?

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Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

In today’s digital media landscape, content distribution is often the step brands overlook the most. But when the story is complete, brands don’t always treat distribution with the same sense of urgency. In early 2017, Cardinal Health’s Essential Insights team had a standard publishing process.

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Top Content Marketing Questions Answered

Marketing Insider Group

Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861. The American Bee Journal is still published today! What’s the difference between content marketing and social media?

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B2B content marketing: Driving success through strategic content creation

Martech

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

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How Storytelling + Data = The Most Compelling Content

Webbiquity

For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. This framework helps you structure your content in a way that addresses different knowledge levels. Each style has its strengths and can be used in different contexts to illustrate your data best.