Webbiquity

APRIL 18, 2023

For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income. These practices can help you expand your online business while providing your customers with more control of their buying experience.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

Brand Identity 360

Brand Identity Branding Advertising Agencies Content 360

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. There’s no better way to optimize your website than to work with digital marketing experts. Connecting with your customers digitally means building trust and establishing a loyal relationship.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. By putting extra time into developing high-quality content with original ideas and opinions, you can clearly stake your position as a leader rather than a follower. Quick Takeaways. First Round Review.

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Marketing Management 326

Marketing Insider Group

MARCH 13, 2023

Most Consistent: Oberer Homes Oberer Homes, one of Ohio’s best real-estate companies and semi-custom home builders, takes the cake when it comes to consistency. After realizing their content marketing strategy lacked regularity and data-based research, Oberer partnered with Marketing Insider Group to develop a plan that promised results.

Marketing Budget 235

Marketing Budget Work Management Marketing Management Marketing Budget Creation 235

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. For example, Jasper helps you craft better tweets.

Marketing AI 310

Marketing AI Curation Content SERP 310

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO? Take a look at his headline: 2.

Social Media 154

Social Media SEO Cost Per Click Media 154

Marketing Insider Group

FEBRUARY 27, 2023

That’s why we’re sharing how a marketing workshop can get your team on the same page and working towards the same goals. By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. Here’s how we’ve built our marketing workshop to help our clients achieve success.

Lead Ranking 259

Lead Ranking Planning B2B Thought Leadership Lead Scoring 259

Marketing Insider Group

JULY 21, 2020

And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?). Statistics can help us see into (and plan) for the future. Use in-store messaging to assist customers in finding what they need at a price they want to pay.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Optinmonster

FEBRUARY 15, 2024

Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. It’s a bullet-proof formula that’s proven to work. And for years, I’ve been quietly working on solving this problem for you… Until today.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Contently

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. What is thought leadership?

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Sprout Social

NOVEMBER 29, 2023

This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Let’s dig in.

Automation 113

Automation Tools Work Management Marketing & Strategy 113

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 92

Enterprise Management Work Management Marketing Management Marketing AI 92

Martech

FEBRUARY 5, 2024

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. Publishers and advertisers may be less able to effectively identify fraudulent activity. Publishers and advertisers may be less able to effectively identify fraudulent activity. As the U.K.

Amazon 97

Amazon Lock-In Privacy Marketing Proposals 97

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. It’s best to use an outside design firm when developing your new visual identity.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Brand Identity 103

Optinmonster

APRIL 11, 2024

Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the digital infrastructure you’d need to generate leads on repeat, hands-free. Uncanny Automator helps you connect OptinMonster with multiple apps and WordPress plugins. In both cases… We have a solution.

Automation 83

Automation Marketing Websites Work Management Conversion 83

ClearVoice

SEPTEMBER 22, 2023

Due to the social distancing prompted by the deadly virus, intensified reliance on the internet for answers and medical help became a logical outcome and long-term solution. To satisfy client demands, healthcare companies bolster their content marketing initiatives, doubling down on publishing interesting, value-packed content.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Martech

SEPTEMBER 1, 2023

AI is here to stay, poised to transform how your company operates and engages with customers. But as much as generative AI has captured the imagination, AI’s potential for transforming the customer experience across almost every industry and customer touchpoint is what will ultimately ignite excitement.

Marketing AI 124

Marketing AI Ethics Planning Touchpoints 124

Martech

SEPTEMBER 27, 2023

One of the things I love about my work is reading through the various research reports available. They provide great insight into the market and help me as I continue to advise my clients. A few dominant players continue to develop and innovate with their platforms, while others fall by the wayside.

Peer-to-peer 111

Peer-to-peer Marketing Automation Services Work Management Custom Publishing 111

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Contently

FEBRUARY 16, 2023

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. And this is where natural language processing (NLP) can help. This information helps Google provide results that meet user expectations. Align your SEO strategy with audience research.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Martech

DECEMBER 13, 2023

Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. He is now president of The Krehbiel Group, a digital consultancy that solves technology, strategy, operations and process problems for publishers. I know how things work.

SME 98

SME Custom Publishing Customer Surveys Consulting 98

ClearVoice

APRIL 5, 2024

Each stage of your content development lifecycle needs to interconnect holistically to form a cohesive content strategy and achieve success. In this guide, we’ve broken down the content development lifecycle into six main phases, covering what each entails and the key roles on your team that contribute to each phase.

Content 52

Content Distribution SEO Validation 52

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Social Media 100

Social Media Work Management Marketing Management Media 100

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Publishing whitepapers/ebooks? Creating engaging videos?

Planning 103

Planning Paid Search Agency Advertising Benchmark Analysis 103

Contently

APRIL 28, 2022

People like product managers, operations staff, product creators like software developers, and company leaders make great “faces” of your company and can offer the in-depth insights your audience craves. An editorial calendar can help you change that perception by demonstrating how it impacts the company’s strategic direction.

Top of Funnel 173

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 173

Salesforce Marketing Cloud

DECEMBER 20, 2023

Whether you’re using artificial intelligence (AI) to recommend products, develop drugs, or screen job applicants, you’re entrusting it with data without fully understanding how it makes decisions. Develop ethical generative AI from the get-go Building trustworthy generative AI requires a firm foundation at the inception of AI development.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. Here's how you can take it further with help from FlatPlan.

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

chiefmartech

FEBRUARY 7, 2024

A set of game mechanics that I could explain to you in 30 seconds — one of my games let players mix different potions to create new, more complex ones, laddering up to ever more powerful magical elixirs — would take 30 days to develop. Their success was in spite of my deficencies as a software developer. We started with punch cards.

Budget Programs 91

Budget Programs Marketing Automation Services Domain Software 91

Top Rank Marketing

DECEMBER 13, 2023

For B2B brands, it is no longer a question of whether or not influencer marketing works. In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation.

Advertising Agencies 118

Advertising Agencies Paid Search Agency B2B Marketing Planning 118

Trade Press Services

JANUARY 29, 2024

To stand out from the competition, potential buyers are looking for credible and authentic input from real people who have worked with your company. They refer customers to your company, provide feedback and reviews, and engage with or share your content and insights. But simply promoting a brand is not enough.

Work Management 103

Work Management Brand Identity Branding Peer-to-peer 103

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Gain access to a free test version of MuleSoft, including the same tools you’ll use on the job, so you can confidently take charge at work, add new skills to your resume, and help your company succeed. You’ll get step-by-step instructions to solve real-world challenges that MuleSoft developers tackle every day.

API 142

API Automation Peer-to-peer Ideal Customer Profiles 142

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing AI 103

Marketing AI Work Management Automation Marketing Management 103

ClearVoice

APRIL 5, 2024

A content audit is a look at what content you currently have published, how it’s performing, any issues that could be affecting its efficacy, and how it impacts the user experience. A content audit analyzes your content efforts so you can evaluate your strategy to understand what’s working and what’s not.

Ideal Customer Profiles 52

Ideal Customer Profiles Digital Asset Management Content Work Management 52

Martech

NOVEMBER 2, 2023

You spend eight hours working. Agile start-ups and online publishers are pirating attention away from global brands by creating more engaging, resourceful and user-focused content. In other words, your brand must also become a publisher. Optimizing the content to be visible throughout all customer journey points.

Brand Identity 114

Brand Identity Branding Work Management Marketing Management 114

Martech

JANUARY 30, 2024

Sentry provides SaaS error and performance monitoring to developers. Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Sentry’s customers are developers and, as Szu put it, “Developers by definition are very, very, allergic to being tracked.”

Paid Search Agency 119

Paid Search Agency Marketing Attribution Top of Funnel Companies 119