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Writing on the Web
NOVEMBER 16, 2010
There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Verzeker jezelf van een plaats. Schrijf nu in.
Writing on the Web
DECEMBER 28, 2016
The great thing about advertising via social media is the personal interaction between the potential customer and service. Advertising on channels such as Facebook allows you to generate custom audiences, which can become huge assets. It’s upgrading the user experience and quality of social assets that are using video.
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Writing on the Web
AUGUST 26, 2014
According to the authors of Content Rules : “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. And you need to create strong feelings around your published content so that people will take action and keep coming back.
Writing on the Web
FEBRUARY 19, 2014
Is a business blog worth the time you need to research, write, format and publish quality content? Publishing a quality blog requires time and effort. Publishing a quality blog requires time and effort. But ten years later, there are a lot of ways to spread your word and publish quality content online.
Writing on the Web
SEPTEMBER 25, 2013
In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain. ” “Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.”
Writing on the Web
OCTOBER 10, 2012
Most small business owners recognize that fresh content published on a blog is simply a required marketing tool. People – your target audience of ideal customers – want to know what you stand for and what you can do for them. Keep a list of categories or major keywords that are important to your ideal customers.
Writing on the Web
APRIL 11, 2011
Marketing nowadays requires writing and publishing great content in multiple ways. But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. Here are some of the customers who say we’re great.
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