customer Custom Publishing Related Topics 
LeadSloth
APRIL 29, 2009
Genius publishes some good best practices posts, combined with some company-related news. On average every week Mike Pilcher publishes an interesting post. Lately he has published a couple of interesting though leadership posts, most recently with Ardath Albee (her blog was in last week’s Top-10 ). Marketbright blog.
LeadSloth
JULY 10, 2009
In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. B2B Marketing Zone. Jeff Ogden’s Fearless Competitor blog. Upshot Institute.
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LeadSloth
MAY 25, 2010
The result: not enough new customers. I publish a list of all Marketing Automation vendors. Small Installed Base / Few Customers Affected. It seems that Market2Lead is migrating their customers to other solutions, at least, Eloqua’s announcement gives that impression. Marketing & Sales Belong Together.
LeadSloth
AUGUST 10, 2010
Land grab is common, where vendors lower prices to get customers on board. ‘Free’ customers may lack the expertise to be successful. Loopfuse has published pricing for their paid products, and they have a low-overhead sales model. There is severe competition (30+ vendors). expensive sales teams).
LeadSloth
APRIL 24, 2009
Adam – the former VP Marketing of the 451 Group – is finishing up a graduate project on marketing technology and publishes deep insights about marketing automation. Ardath is a talented independent marketing consultant who writes about using content to engage with prospective customers; she really gets Marketing & Sales collaboration.
LeadSloth
OCTOBER 18, 2010
An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. They think strategically about their sales & marketing processes. Technology & Process Go Hand in Hand. Getting Started.
LeadSloth
AUGUST 17, 2009
Heck, why not nurture customers too? Marketo has published separate Lead Scoring Guide with similar suggestions. I’ve just published a introductory post on Marketing Automation ROI on the MarketingGenius blog. Similar books, but each with their unique approach and lots of smart advice. Lead Management ROI.
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