Writing on the Web

FEBRUARY 24, 2014

At some point in your professional career, you’ll likely be inspired to write and publish a book, whether for potential customers, colleagues or to spread your message to a global audience. Your ability to persuade others through written words will contribute greatly to your book publishing success.

Custom Publishing 100

Custom Publishing Tactics Buy Tips 100

Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. Here are some of the customers who say we’re great.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

MARCH 27, 2013

They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! Start everything you write online with a focus on customers and the problems that you can solve for them. Content should be focused on readers, not you and your business.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

APRIL 24, 2013

Let’s face it, publishing frequently on a business blog is time consuming. Depending on how swift your writing and blogging skills are, it can take you 1-2 hours to publish a post of 350-500 words, including the writing, editing, linking, adding an image, and updating social sites. When should you start a new business blog ?

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

NOVEMBER 16, 2010

There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Verzeker jezelf van een plaats. Schrijf nu in.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

FEBRUARY 13, 2013

There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. Problem : Figuring out the right schedule to publish. How often should you publish posts on your blog? Solution : Check out news sites for articles that have been published about your blog topic.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. Know your customers. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

Writing on the Web

SEPTEMBER 27, 2011

Benefit: Writing and publishing great web content gets you found on the Internet. How frequently to publish. How to publish using multi-media tools. Publish a page or post or newsletter addressing every aspect of the problems your customers face. How technical and detailed to get. How to get read by more people.

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

JULY 31, 2013

One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients. Write 300 – 400 words, hyperlinking keywords to outside sources and previous posts, add an image, write a keyword rich title, check for search engine compatibility with a tool like ScribeSEO , and publish.

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Writing on the Web

OCTOBER 31, 2012

Why should you be writing and publishing blog posts and Web content for your business? Key Content Marketing Principle: Instead of being company-centric, be customer-focused. What are the truly important benefits that will make your customers’ lives easier? This is especially true in advertising. Time, Money, Energy?

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

SEPTEMBER 24, 2011

A standard learning tool for many copywriters is Maria Veloso’s Web Copy that Sells , originally published in 2004. How well do you know your customers’ challenges and problems? It’s designed to produce an action, most often sales. Every once in a while, I go back to the basics. Good stuff.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

MAY 10, 2015

One thing’s for sure, you can’t go out and ask customers what they want you to do in order to be perceived as authentic. If you’re having trouble, check out my free Shortcut to Publishing an e-Newsletter. It’s not ‘innovation,’ it’s ‘look at the problem from a different angle.’

Newsletter 100

Newsletter Act-On Custom Publishing Education 100

Writing on the Web

OCTOBER 14, 2015

Advertisers and publishers use a wide range of payment calculation methods. In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. 10 to $100/click), Cost per Click (CPC), or CPC advertising like AdSense can be a money maker.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

DECEMBER 26, 2012

Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. My Business Website: Content for Customers… or SEO? No pressure, of course.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

FEBRUARY 11, 2015

If you’ve pre-written your blog posts, and scheduled publish dates, you can easily post links through your social media when new posts appear. This free tool will allow you to customize an introduction, and schedule a blog post feed to several social sites at a time. Use social media. Join the conversations on Twitter.

Social Media 100

Social Media Blogger Media Business 100

Writing on the Web

JUNE 29, 2010

“I get all my customers from referrals.&#. To publish and distribute content online? To record & publish audio? To record & publish videos? building trust with customers. “I’ve got a local business, I use Yellow Pages.&#. Besides your website, what other systems do you use to do business?

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

MAY 8, 2013

And he still had time to publish over 10,000 songs and win a Grammy for The Gravy Waltz (1963). Those small business professionals that have the courage to experiment and looks for creative ways that truly work for promoting their business and connecting with customers will win. And he was a pioneer in TV wrestling entertainment.

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Writing on the Web

APRIL 6, 2016

At the other end of the list would be a customized white paper. In this field, there are already a lot of published papers, many of them covering the topic from soup to nuts. Since nothing is required in exchange, a sample at the top of the list is the Content Marketing with Blogs Guidelines to Save Time & Get Better Results.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

SEPTEMBER 24, 2010

Benefit: Writing and publishing great web content gets you found on the Internet. How frequently to publish. How to publish using multi-media tools. Publish a page or post or newsletter addressing every aspect of the problems your customers face. How technical and detailed to get. How to get read by more people.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

MAY 15, 2015

About ten years ago, someone decided to give a name to the type of marketing that occurs that involves the creation and sharing of media and publishing content in order to acquire and retain customers: Content Marketing. How do the two differ and how are they alike? This week, I invited Jack Dawson of webfia.com.

SEO 100

SEO Content Marketing Content High Quality Lead 100

Writing on the Web

OCTOBER 11, 2010

You need to know how your customers and clients see your biases showing up. The published scientific evidence is rapidly accumulating. Over 200 published scientific investigations have made use of one or another version of the IAT. Don’t believe me? Or, maybe you believe me and are saying “So what?&#

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

JUNE 12, 2013

Ideally, you want to attract a large number of hungry customers who are interested in partaking of this written food for the soul, but how can you rise above the constant online buzz to attract attention to your blog post ? If this is not appropriate for your business, personalize the post with a quotation or a testimonial from a customer.

RSS 100

RSS Social Media Buzz Internet Marketing 100

Writing on the Web

SEPTEMBER 2, 2010

Blog writing for other clients is time consuming work, since I’ll spend at least an hour to two hours a day reading, preparing, writing, publishing and monitoring each client’s blog. But you never know if a slot opens up, so I’m publishing this video about ghost blogging on the Web just in case.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

NOVEMBER 6, 2013

What else is being published that can help solve their problems? It also has an easy-to-use search engine and a way to customize the site for your topic selections. If you want to build a better business blog, this is key: you must read the other great blogs in your field, and some others as well. It’s not only for inspiration.

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

MARCH 13, 2013

Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. And if current and prospective customers come to your site and find copy that’s poorly written and/or filled with spelling or grammar errors, that inattention to detail might well cost you their business. But don’t despair.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

APRIL 10, 2013

Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. A search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers. Business bloggers: just how good are your writing skills?

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

JULY 4, 2012

If you want customers, you need to go where they are online. Once your post is published, do NOT auto-feed it into the networks (see “ Say NO to Auto-Feeds:Your Blog & Facebook, Social Sites.”) Because your audience is different, depending on the site, you may want to customize the post in the status update.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

JUNE 16, 2010

It can be customized to look like a traditional website for any business, or you can get something customized specifically for your needs. There are a multitude of talented web people available for customizing it for your needs. You can create pages, just like a website.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

APRIL 19, 2011

“Before you can truly understand your customers, you have to understand yourself,&# says author and content-marketing evangelist Joe Pulizzi. I think this is one of the biggest challenges people have in publishing content on the Web: telling their own stories. Get Content, Get Customers , by Joe Pulizzi.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

AUGUST 12, 2010

I got an email from Debbie Weil that said something to the effect that every business should have a blog, and any idiot could get a blog published in about an hour. It’s about publishing content on the web that gets you found, gets you known, and get clients for your business. My first blog was born on my birthday, Sept.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

FEBRUARY 14, 2011

While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Stories of real people connect with readers in a way that data and words on a screen can’t.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

MAY 11, 2011

Customers will not be flocking to your door just because you are blogging (or Tweeting for that matter). It allows for feedback and interactivity, so you can get a sense for what your readers (or customers) think. I think it would help many people stop making excuses and start publishing at least twice a week.

Digg 100

Digg Buzz Blogger Press 100

Writing on the Web

MAY 16, 2011

Publishing video on your site is like a client magnet. Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results. Trust me on this, you don’t need to buy expensive tools and hire a producer.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

SEPTEMBER 20, 2010

A standard learning tool for many copywriters is Maria Veloso’s Web Copy that Sells, published in 2004. How well do you know your customers’ challenges and problems? It’s designed to deliver information in ways that engage readers to take an action, most often click to register or buy. Good stuff.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

SEPTEMBER 29, 2010

Are you doing that enough in the content you publish for your target audience? Online Persuasion: Seeing Through the Eyes of Your Customers. The B2B Manifesto , from VelocityPartners in the UK, makes this point as well, by encouraging content creators to share their world views and beliefs. Share this on Technorati. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JANUARY 5, 2011

If all you’re doing is publishing good information, without personality, without offers, what’s the point? Content Sale: End of Year Discounts from Customized Newsletter Articles. You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) Stumble upon something good? Tweet This!

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

DECEMBER 16, 2010

Are you converting readers to customers? . Scribe SEO optimization – measure your content for SEO results before you publish. Are your landing pages clean and clear? Is your sales transaction process easy and smooth? Do you offer opportunities to upgrade or upsell to products? That all there is to it, easy-peasy.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100