WriteSpark

APRIL 9, 2013

Many of the keywords that a product manager insists must be used to describe a product will in fact turn out to be irrelevant for customer searches. A customer will give you a great case study, but then never get back to you with approval to publish it.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

Many of the keywords that a product manager insists must be used to describe a product will in fact turn out to be irrelevant for customer searches. A customer will give you a great case study, but then never get back to you with approval to publish it.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

NOVEMBER 6, 2013

Look for the writer's experience with other clients in your industry or, if helpful, in your customers' industry. Sending links to relevant websites, providing your own published materials, and holding training calls where the writer can hear explanations and ask questions about key concepts are all helpful activities.

Copywriting 120

Copywriting Ideal Customer Profiles Paid Search Agency Training 120

WriteSpark

NOVEMBER 6, 2013

Look for the writer''s experience with other clients in your industry or, if helpful, in your customers'' industry. Sending links to relevant websites, providing your own published materials, and holding training calls where the writer can hear explanations and ask questions about key concepts are all helpful activities.

Copywriting 120

Copywriting Ideal Customer Profiles Paid Search Agency Training 120

WriteSpark

APRIL 7, 2009

Customer success stories or case studies are powerful promotional tools for a high-tech product or service. Yet, as a long-time success story writer, I know that convincing customers to participate in a case study can be a long and frustrating effort. Does the customer have a story you actually want to tell? PR involvement.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Lead Scoring Case Study 120

WriteSpark

JULY 21, 2009

If you develop customer case studies, success stories, or references, you'll want to explore the excellent resources offered by the Customer Reference Forum. The forum started as a community of professionals who manage corporate customer reference programs, including representatives from many technology companies.

Resources 120

Resources Case Study Case Studies Conference 120

WriteSpark

SEPTEMBER 7, 2011

You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. You know that your product and company is truly the best choice for customers. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120