WebMarketCentral

JULY 20, 2009

by MediaPost Online Publishing Insider Kory Kredit explores the inexact science of business naming, from descriptive ( AdBuyer.com ) to ont-quite-real words ( Aquisio ) to misspellings ( Personifi ) to WTF? What's in A Name? Warren Buffett, Search Marketing Guru?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

OCTOBER 7, 2005

Now, I'm both writer and publisher. Though I had plenty of opportunities to write, I worked for a number of start-ups in the late 1990s, as a web-content writer, and I was being published both online and off, I wasn't accomplishing any real goals. Their customer service, however, was lacking. YD: We're online experts.

Differentiation 20

Differentiation Buzz Custom Publishing Copyright 20

WebMarketCentral

MARCH 16, 2009

To succeed in marketing through social media, businesses of all types have to become publishers. Social media offers publishers "the opportunity to promote content to a wider audience across the web." The number of people accessing social networks through their cell phones and Blackberries jumped by 156% in the U.S.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

DECEMBER 6, 2006

Understandably, both groups focus on a one-way flow of products -- out the door and into the hands of customers. Return rates vary by product and type of retailer/distributor, from about 5% in consumer electronics, to 15% on average for computer manufacturers, and up to 30% for book publishers.

Enterprise Management 20

Enterprise Management Marketing Management Merchandising Touchpoints 20

WebMarketCentral

FEBRUARY 14, 2007

Marketing Sherpa recently published an excellent and thorough review of webinar / web conferencing vendors. After February 18th, 2007, it'll cost you a few bucks, but it's worth it.)

Service 20

Service Webcast Vendors Lead Scoring 20

WebMarketCentral

NOVEMBER 12, 2008

Its business potential , not just for marketing and PR, but for applications like customer relations and crowd-sourced product development is only beginning to be tapped. Noting that "Major media outlets (and) smaller regional publications.have generated thousands of followers for their Twitter feeds. The Future of Twitter?

Twitter 20

Twitter SEM Tools Practices 20

WebMarketCentral

OCTOBER 1, 2007

Ardath Albee , CEO of CRM extension firm Einsof and creator of the Marketing Interactions blog : use customer stories to create meaningful messages for your prospects and apply context to the value your product or service provides.

einsof 20

einsof Lead Generation Lead Scoring Lead Ranking 20

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

JUNE 18, 2008

MarketingSherpa rarely misses, but that may be among the worst pieces of advice the publisher has ever provided. Separating SEO from broader marketing and PR activities is a really bad idea for several reasons. comparing PPC to SEO conversions, with a goal of maximizing both).

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

JANUARY 28, 2009

Most important, however, are the words of actual customers. Case studies are currently the most common way to deliver this information, though there is still a production cost for the vendor and prospective buyers presume that only the happiest customers will have their stories published.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 They're using the new tools to reach prospects, not just reinforce existing customer relationships. tools, they're pushing the envelope on adoption.

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

JUNE 8, 2007

JP: We focus on smaller companies but because we've got a great solution, we often find ourselves with customers from smaller divisions of very large companies. Our typical customers mails weekly or every two weeks and needs a wizard-based solution enabling them to build their own graphical email. Now that's customer service.

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

WebMarketCentral

JULY 30, 2009

RONI: reduced customer satisfaction, damage (possibly severe) to brand. If your company is actively monitoring social media, and responds to online complaints promptly and positively, such exchanges can actually have a beneficial impact on your brand. But if such complaints are instead allowed to fester and spread, the damage can be serious.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

AUGUST 20, 2008

The organization recently published a study entitled Factors That Improve Online Experiences , which explored factors that drive online experience as expressed by the three different subject groups – nonprofit organizations and cities, web designers and firms, and the general public.

Social Media 20

Social Media Ning Media Tagging 20

WebMarketCentral

APRIL 10, 2009

In both B2B and consumer markets, most prospective customers will use a search engine at some point in their buying decision process. If, however, you offer the type of SEO "services" described below.then in the immortal words of Obi-Wan Kenobi, you may want to go home and rethink your life.

Paid Content 20

Paid Content SEO Paid Search Agency Work Management 20

WebMarketCentral

OCTOBER 16, 2005

Suppose that you want to do a targeted email campaign to existing customers in a particular industry segment; has the company even done market segmentation? Fully develop your messages, obtain lists, contact publishers, make changes to your Web site, etc. ” Also critical is to learn about the company's systems in place. I: Implement.

Co-Registration 20

Co-Registration Planning Budget Programs Cost per Lead 20

WebMarketCentral

OCTOBER 21, 2009

Flock Flock is a "social web browser" that integrates email, photos, video and social media sites into a single interface, while simplifying sharing and publishing. Pricing ranges widely from $19 per month for the individual option to $299 per month for the professional version, but there's a 30-day trial for the curious to try this out.

Enterprise Management 20

Enterprise Management Tools Marketing Management Best Practices 20

WebMarketCentral

DECEMBER 15, 2008

Sherpa's in an incredibly competitive space, but I suspect we were one of perhaps only two publishers, targeting marketers, who did this kind of ongoing intensive research before developing products and before picking taxonomy for copywriting. Marketing and publishing were very, very good to me.

Paid Content 20

Paid Content Case Studies Case Study Demographics 20

WebMarketCentral

JUNE 12, 2007

Marketing Sherpa has just published a free whitepaper titled Business Technology Marketing Benchmark Guide 2007-08: Practical Data for B2B Software, Hardware & Services Marketers. TechTarget, KnowledgeStorm, FindWhitePapers, etc.)

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20

WebMarketCentral

JUNE 15, 2007

Shortly after my last piece on behavioral targeting for online advertising came out, the folks at MediaPost published three more enlightening articles on the topic. Is that what online advertisers really want to be doing—"horrifying" potential customers? First was What's Next in Ad Targeting?

Advertising Agencies 20

Advertising Agencies Privacy Paid Search Agency Ideal Customer Profiles 20