B2B Marketing Traction

JANUARY 6, 2014

Ad agency JWT publishes a list of 100 trends to watch in the coming year. 6 Ambient commerce , the practice of using sensors in products to automatically notifiy customers that it’s time for a replacement, service, spare parts, etc. #8 Reviewing this is a fun exercise in the New Year, since many trends affect marketing.

Trends 100

Trends Paid Search Agency Broadcasting Mobile Marketing 100

B2B Marketing Traction

JANUARY 5, 2012

Employees (sometimes without direction or guidlines from their employer or managers) are publishing content and connecting with customers and colleagues. If content about your product or company doesn’t exist because you didn’t provide it, customers and employees may very well create their own. on a real-time basis.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

DECEMBER 15, 2011

Better yet, survey or interview your customers. Research your customers. Find published studies that detail the demographics and psychographics of your customers – online publications will track this information for advertisers. Ask your sales and customer service people to track common questions and issues.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

JANUARY 17, 2013

In 1991 Geoffery Moore published Crossing the Chasm , which described how technology products move from launch through adoption by mass markets. Using social media creating brand awareness has crossed the chasm, but has the more sophisticated use of it for lead nurturing and converting prospects to customers crossed?

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

DECEMBER 9, 2014

When key connections publish information, comment where appropriate and begin to create awareness of your knowledge and expertise. If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

APRIL 5, 2013

In the end one of the men got fired from his job, the woman got fired and her company, which provides email service to customers, was subject to a denial-of-service attack in which attackers typically “ saturate the {company’s server] with external communications requests ” (Wikipedia) to block legitimate customer transactions.

Social Media 100

Social Media Media Wikipedia Conference 100

B2B Marketing Traction

AUGUST 25, 2010

Michael Stelzner published results of an April 2010 survey of over 1300 small business owners about social media marketing. How do you convert followers to site visitors and prospective customers? Here are the top ten questions on respondents’ minds regarding social media: 1. What are social media best practices?

Social Media 100

Social Media Media Business Stats 100

B2B Marketing Traction

FEBRUARY 11, 2013

Done right, inbound marketing can help increase the trust of prospective clients and customers have in you – something that is essential for conversion from prospect to customer or to additional sales. Do you publish valuable content? Do you have a mix of personal opinions and business messages? Be transparent. Then do it.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

JULY 1, 2015

But sometimes marketing gets put at the bottom of the list, after selling, shipping, invoicing and making customers and employees happy. What do our customers need? It’s one thing, if done well, that can help your business or organization grow faster. Don’t give up if you haven’t executed your marketing plan.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

AUGUST 24, 2012

and Marketing Technology: Cross the Chasm with the Right Beta Customer. Other posts about Crossing the Chasm include New Buying Paradigm Not So New for High Tech Marketing , What Does Social Media Have to Do with Crossing the Chasm? , Since then, it’s only gotten worse.In … I know, I will go into SEO!”

SEO 100

SEO Tagging Marketing Websites Marketing Proposals 100

B2B Marketing Traction

JUNE 4, 2015

It’s time to produce some videos to help your prospective customers learn about what you do. Beyond customer service videos, what can you do? Have your security personnel and/or your IT personnel review all video before it is published. A video of a typical customer service call.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

APRIL 27, 2012

You should know what style, tone and voice you will use when you “talk” to your customers and prospects. I keep my list on an Excel spreadsheet that now has 165 topics – 83 of which were published. The marketing persona is important whether or not you outsource your marketing.

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

OCTOBER 27, 2011

A business creates a website, and then begins a separate effort to send out email newsletters to customers. For example, one of our B2B clients published blog posts about popular events, hoping to increase readership. Here are some of the things we’ve found in marketing audits: No marketing integration. The wrong results.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

MAY 4, 2010

Chan Kim and Renée Mauborgne and published by Harvard Business Press in 2005. Importantly, intelligence about what your customers need and want (that your competitors are not providing) can shed light on possible blue oceans. Blue Ocean Strategy. Blue Ocean Strategy is a way to leap beyond the competition. Do you have a blue ocean?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy B2B Marketing B2B 100

B2B Marketing Traction

AUGUST 15, 2011

Kim cares about his customers and prospects and works hard to bring growth opportunities to them. He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. Did they win awards?

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

SEPTEMBER 29, 2011

or sending other messages out to your followers, friends, connections, fans and customers, write your company’s marketing persona. Your marketing persona is not you, it’s not Susie in Customer Service, and it’s not Joe in Sales. So you should also write buyer personas for each customer segment you serve.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

OCTOBER 16, 2015

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. The good news is that the WordPress template used for the update was responsive; it was just that some customizations disabled the responsive design.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

FEBRUARY 17, 2015

Some are opportunists from other industries that are in decline (publishing is one) who decide they’ll just get into web development because it’s easy and clients don’t understand the technology. Too many marketing people are pitching WordPress websites as easy and claim that they can handle the whole project.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

JUNE 16, 2015

Millennials have higher expectations for the customer experience. For more information, read this Forbes article, 7 Ways To Serve — And Keep — Millennial Customers. The Corporate Executive Board (CEB) published an article titled 3 Pervasive Myths about Millennials.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100