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Content Curation vs. Creation: Finding the Right Balance

Scoop.it

Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost. Content curation is convenient and easy, but content creation tends to be more personal and reach your specific audience with more effect. Creating awesome content can be quite tough.

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New YouTube ad package helps brands capture cultural, sports moments

Martech

YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” Using, AI, YouTube can identify popular videos around cultural moments. Curates YouTube videos into dynamically updated playlists on a sponsored hub.

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How to Measure If Your Content Curation Is Successful

Scoop.it

Do you want to know if your content curation strategy is successful? Today, I want to show you how you can use content curation to improve your content marketing strategy and grow your business. We will start by defining content curation and sharing a few examples so you can see how it works. What is Content Curation?

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How to Master YouTube SEO, in 10 Easy Steps

Contently

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube is the second-largest search engine in the world, one spot behind its parent company, Google.

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How to make a playlist on YouTube: The step-by-step guide to increase engagement

Sprout Social

Playlists are a powerful (but underrated) feature you can use to grow your YouTube channel. It’s a major part of your YouTube strategy. When made strategically, playlists can help you leverage the YouTube algorithm to your advantage, influence your viewers’ choices and keep them coming back. What is a YouTube playlist?

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How to Optimize Your Content Strategy for YouTube in 2023

Scoop.it

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If you are planning to incorporate thought leadership with content curation, then you’re not late. What is Thought Leadership?