Digital B2B Marketing
JUNE 11, 2012
According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Content curation can be a valuable activity. However, the content curator and librarian are not the thought leaders. Everyone else is already curating Look at Twitter, LinkedIn industry groups or Facebook pages.
Digital B2B Marketing
JULY 3, 2012
Increasingly, marketers are adding content curation to their marketing activity, often with objectives of sharing a certain amount of content each day. That doesn’t mean curation is not valuable. But the path to value from your curation is a winding one.
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Digital B2B Marketing
MARCH 25, 2011
As marketers become publishers in their own right, it is natural they become expert content curators also. In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands.
Digital B2B Marketing
NOVEMBER 27, 2012
B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter. There is nothing social about this!
Digital B2B Marketing
NOVEMBER 3, 2011
Let’s face it, Twitter has a spam problem, and over the last six months Triberr has been criticized as a source of that spam. Positioning: “The Reach Multiplier” position is about about broadcasting, Triberr needs to reposition themselves, likely in content curation or social media management.
Digital B2B Marketing
DECEMBER 6, 2011
Curate Content For Your Audience Find great content that addresses your audience’s biggest concerns and share it with your audience, via all of your channels. If you regularly share via Twitter, consider Twylah also. Neal Schaffer’s ( @NealSchaffer ) post has additional information: Twitter SEO? Think Twylah.
Digital B2B Marketing
DECEMBER 6, 2011
Curate Content For Your Audience Find great content that addresses your audience’s biggest concerns and share it with your audience, via all of your channels. If you regularly share via Twitter, consider Twylah also. Neal Schaffer’s ( @NealSchaffer ) post has additional information: Twitter SEO? Think Twylah.
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