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Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

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Lead Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

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Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator

Lead Liaison

Waiting for lead data, whether just a few days or longer, also creates delays in the vital follow up process, and usually results in a spreadsheet that has to be painstakingly culled, edited, and curated before it can be imported (manually) into your CRM or Marketing Automation platform.

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Content Curation And 12 More Content Marketing Terms Defined

Marketing Insider Group

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences.

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9 Proven B2B Marketing Strategies for 2024

sagefrog

A carefully curated palette should not only align with industry expectations but also distinguish your brand from the competition and tie your visual identity together under a common theme. Remember that participating in a trade show is much more impactful when you have a well-planned strategy.

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Client Newsletters: Do They Belong in Your B2B Marketing Mix?

KoMarketing Associates

However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing. A client newsletter is just what it sounds like: a curated newsletter, often centered on specific themes or topics. Share Events or New Products.

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Intelligent, AI-Driven Content and Automation is the Future of B2B Digital Marketing

PathFactory

The pandemic forced sales to move from relying on face-to-face meetings and trade shows to generate business through all digital channels. We’ve all gotten used to the curated Netflix or Amazon experience of serving up personalized, data-driven content on demand. What are those changes? And that trend is expected to continue.