Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. This type of experience showcases the potential companies have to redefine their corporate website into a curated visual, shareable experience.

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Storytelling Marketing Websites Social Media Blogger 163

Marketing Insider Group

APRIL 17, 2023

What Is Brand Storytelling? By Michael Brenner A great story can capture and keep anyone’s attention – so why not turn your brand into the best storyteller of them all? Our article on brand storytelling has everything you need to create a brand that connects with its audience through stories. Why, you ask?

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 342

Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. Don’t just curate sales enablement content. All these insights are valuable in preparing, creating and curating the right information for your sales reps from the start, and all the way to the close, of the buying cycle.

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Curation Top of Funnel Case Studies Case Study 59

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. How do we develop our storytelling? How do we create more TV products?

Storytelling 85

Storytelling CMO Advertising Agencies Custom Publishing 85

Content Standard

FEBRUARY 20, 2024

Verifiable, credible information is the bedrock of trust, regardless of its storyteller. Be a curator of nuanced and reliable knowledge. But true engagement comes from unique perspectives, innovative storytelling, and a spark of originality that keeps your audience captivated.

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Storytelling Transparency Trust Marketing Opinions 91

Martech

MARCH 22, 2024

The interplay between AI’s critical reasoning ability and creative human nuance can easily extend to other areas that require strategic conceptualization and ideation, from creating ways to repurpose an ebook to curating a mood board for a social media activation. Producing varied character descriptions for storytelling.

Marketing AI 96

Marketing AI Content Marketing Enterprise Management Planning 96

EveryoneSocial

OCTOBER 19, 2022

We’ve all heard the Steve Jobs quote that “The most powerful person in the world is the storyteller.”. Jobs was speaking to product marketing, but as Maasa Walker exemplifies in this episode of Social At Scale recruiters and employer brand strategists also set themselves apart with storytelling.

Personalization 98

Personalization Brand Identity Branding Storytelling 98

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. We have food, which is curated by First We Feast. We have music, which is curated by Pigeons and Planes.

Storytelling 61

Storytelling Paid Content Advertising Agencies Mobile Advertising 61

Bound360

AUGUST 16, 2017

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. These crowdsourced assets are curated into an authentic gallery that resonates with interested visitors. These crowdsourced assets are curated into an authentic gallery that resonates with interested visitors.

Storytelling 45

Storytelling Word of Mouth Peer-to-peer Curation 45

Bound360

AUGUST 16, 2017

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. These crowdsourced assets are curated into an authentic gallery that resonates with interested visitors. These crowdsourced assets are curated into an authentic gallery that resonates with interested visitors.

Storytelling 45

Storytelling Word of Mouth Peer-to-peer Curation 45

Bluetext

MARCH 19, 2024

By curating compelling content, you enhance brand visibility and attract targeted audiences within the professional realm. Experiment with creative storytelling formats, catchy music, and engaging visual effects to resonate with the platform’s youthful audience.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Content4Demand

SEPTEMBER 21, 2018

Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. Depending on your audience, tapping into fear, uncertainty and doubt could be a powerful storytelling tactic.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Thinkers360

FEBRUARY 16, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and curate, amplify and monetize your personal brand – Sign-up today ! 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56

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B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Vidyard

SEPTEMBER 27, 2022

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Curating Resources 1.2 Curate Sales Enablement Tools and Resources (Instead of Collecting) 2.2

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Top of Funnel Practices Curation Best Practices 109

Brandpoint

MARCH 14, 2024

By curating compelling narratives and visuals tailored to specific audience segments, brands can maximize the impact of their content and drive engagement. Email marketing allows brands to nurture relationships, drive conversions and amplify the reach of their branded content through effective communication and storytelling.

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Brand Identity Branding PR Distribution 62

Canadian Marketing Association

FEBRUARY 28, 2019

The power of storytelling in business Good storytelling helps people better understand what you're saying and remember the information more clearly. CMA’s B2B Council has rounded up some interesting articles, trends and insights from the B2B industry.

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Curation B2B Storytelling Digital Transformation 48

Content Standard

DECEMBER 19, 2023

The innovative ways SGEs generate answers, curate content, and deliver personalized results are redefining the criteria for high-performing content in search. In 2024, effective social content strategies demand increased sophistication, with a focus on: Breaking down silos and extending storytelling seamlessly from site to social.

Terms and Conditions 84

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 84

Salesforce Marketing Cloud

AUGUST 29, 2023

If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base. Use great storytelling to create emotional connections Can we ask you a Question…? Think like a songwriter : Relatable storytelling is at the heart of Taylor’s countless hits.

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Planning Storytelling Marketing & Strategy Social Media 98

Webbiquity

MAY 9, 2023

You can also curate informative content for them and add your insights. Ahana Basu is a skilled and experienced content writer passionate about storytelling. In addition, identifying your target audience and developing a bond with them go hand in hand. This will not only solidify your brand voice but build community engagement as well.

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Social Media Social Marketing Planning Tips 313

Adobe Experience Cloud Blog

OCTOBER 15, 2018

This new era of marketing is all about storytelling and curating customer-centric content. Take on the Art of Storytelling. Specifically, aiming towards curating content that keeps your customers continually coming back for engaging with your brand. Final Thoughts.

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CMO Thought Leadership Curation Storytelling 134

Convince & Convert

JUNE 19, 2014

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. As noted in my book, The Power of Visual Storytelling , humans process visuals 60,000 times faster than text alone.

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Trends Google Storytelling Curation 149

Martech

NOVEMBER 13, 2023

“One of the responsibilities we have in being a licensing layer for the internet is that we have to connect, protect and celebrate both the storyteller — the buyer — and the creator on the other side,” Goodin explained. This seems to be a much more complex and fluid situation.

User-Generated Content 78

User-Generated Content Paid Search Agency Advertising Agencies Generation 78

Heinz Marketing

APRIL 27, 2022

We can have various personal qualities or interests as this helps curate our unique selves, however it’s crucial to find certain elements of your brand that relate to one another. Storytelling – The way you communicate your personal brand can make or break if the perception was executed properly.

Personalization 95

Personalization Brand Identity Branding Peer-to-peer 95

Content Standard

MAY 12, 2017

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. These are both well within your limits to curate and achieve.

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Storytelling Thought Leadership Ideal Customer Profiles Curation 61

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

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Storytelling Enterprise Management Brand Identity Branding 52

Sprout Social

DECEMBER 16, 2020

They take storytelling to a new level. From feed to frozen aisle, you’re mentally inserting yourself in the chic social moments they curated as you eye your next pint of Jeni’s at the grocery store. Invite your audience to be a part of it by caring about the details of the lifestyle you curate for them on social.

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Creativity Curation Communities Storytelling 116

Stevens & Tate

MAY 27, 2022

Seniors Prefer Visual Storytelling. The best way to reach senior citizens is through the use of visual storytelling (according to multiple studies on the subject). There’s no more effective way to tell a story in a visual manner than through video. YouTube Videos Can Drive Traffic.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Salesforce Marketing Cloud

MAY 5, 2023

All marketers are storytellers, artists, tinkerers, and scientists by nature. They pay it forward by curating educational resources on Salesforce products, sharing best practices at workshops and User Group Meetups, and mentoring the next generation of Trailblazers. What makes a Marketing Champion?

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Class Communities Curation Storytelling 98

Valasys

JULY 31, 2023

It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels. The content is then curated and scheduled for distribution across various channels, such as social media, email, blogs, and websites, according to predefined rules and audience segmentation.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Convince & Convert

MARCH 5, 2015

The campaign is running across the company’s social media channels, including Facebook, Twitter, Instagram, and Tumblr with a series of curated images and quotes showcasing personalized Chuck Taylor All Stars. Asking fans for a description and sharing their words in quote form with each image also adds to the storytelling experience.

Communities 134

Communities Creativity Storytelling Case Study 134

Litmus

FEBRUARY 8, 2024

AI will help marketers curating smarter, more personalized and relevant emails through AI-powered product recommendations. You’ll never remove the human element from AI marketing because humans are the storytellers who provide empathy and emotion that AI-powered tools lack. That’s a winning combination.

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Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

Content Standard

JULY 28, 2016

Those that had originally focused on licensed or curated content shifted in our direction and talked about content creation. We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft. It was an extraordinary day.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Sprout Social

AUGUST 3, 2023

As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out. Audience preferences for storytelling in marketing More time at home and on their phones also meant audiences were wanting for more entertainment.

Social Media 89

Social Media Media Content Storytelling 89

Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Connect with colleges and former peers, follow pages of top executives and follow influencers in your industry to curate a newsfeed that ensures you won’t miss out on any action.

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Allocation Privacy Peer-to-peer Ethics 187

Martech

AUGUST 9, 2022

One of the most often neglected areas of AI/ML model development and deployment is the storytelling that is required to help others understand what the models should be doing. Selecting and curating the data for an AI model is the first place where bias can enter the algorithm. ” Ensuring open communications.

Marketing AI 113

Marketing AI Planning Work Management Paid Search Agency 113

Content Standard

DECEMBER 27, 2018

The initial change hit brands hard, but ensuing changes and additions to the platform made it clear that Instagram is focusing on storytelling. Although still new, IGTV has the potential to push video marketing into a new area of storytelling with longer content that can be carefully crafted and personalized.

Social Media 111

Social Media Social Marketing Media Planning 111

Adobe Experience Cloud Blog

JULY 19, 2017

Use storytelling tactics to create relatable and interactive content that drives engagement is key to building a community. Drive personalization through your content—be a curator and promote others, be helpful, offer advice and show you care. Be a connector and focus on gaining high-quality followers. Embrace Twitter Lists.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134