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Content Curation vs. Creation: Finding the Right Balance

Scoop.it

Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost. Content curation is convenient and easy, but content creation tends to be more personal and reach your specific audience with more effect. Creating awesome content can be quite tough.

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Unleashing the Power of AI-Driven Content Creation

Webbiquity

Content Curation The first way AI can help generate content is by curating existing content. Content curation helps both marketers and readers save time by automatically finding interesting, high-quality content from various sources. However, it’s best to add in your own storytelling into the post as well.

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ABM and the Art of Storytelling

xiQ

ABMers have to be really good storytellers. Developing and strengthening your storytelling skills and approach provides a strong foundation for ABM engagement at every level. xiQ’s Workbench is an end-to-end content marketing platform for curation, personalization, email and digital distribution and campaign analytics.

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ABM and the Art of Storytelling

xiQ

ABMers have to be really good storytellers. Developing and strengthening your storytelling skills and approach provides a strong foundation for ABM engagement at every level. xiQ’s Workbench is an end-to-end content marketing platform for curation, personalization, email and digital distribution and campaign analytics.

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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

As former Chief Talent Officer at Netflix, she shares her own expertise on how to build trust with employees , curate productive teams, and initiate positive change within your own organization. From the 1800s until now, Sabia takes us through the timeline of the science behind telling a story to connect with an audience.

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Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Convince & Convert

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. This type of experience showcases the potential companies have to redefine their corporate website into a curated visual, shareable experience.

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Storytelling For Sales: How To Improve Your Narrative For the Modern Buyer

Outreach

Why you need an army of storytellers. Getting top-level executives involved, Formstack builds a culture of storytelling, with customer-facing staff encouraged to add new stories to the library using a simple, three-step narrative framework. Put your team through storytelling bootcamp. Build a system for stories. Be a legend.