KoMarketing Associates

JANUARY 27, 2014

We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. Content Curation: Key Tips and Ideas for Brands.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Marketing Insider Group

FEBRUARY 24, 2021

Let’s look at some stats: WordPress, the most popular content management system (CMS), reports that users produce 70 million new posts a month. You have to present new information, which could include: Examples and case studies specific to your company that support your angle. See my 199 digital marketing stats as an example.).

Lead Ranking 290

Lead Ranking Lead Scoring CMS Development Content Marketing 290

Martech

JANUARY 25, 2022

Hanson points to a recent email analytics study announced by email optimization company Litmus that showed that ROI for U.K. & A compilation of performance stats that Smart Insights updated for 2022 show European marketers outperforming North America in key metrics. Positive trends for email performance. Image: Validity.

Privacy 95

Privacy Email Marketing Privacy Protection Open Rate 95

ClearVoice

JANUARY 26, 2024

Creating a data study or white paper for $10,000 may sound extravagant when that same amount in a paid campaign could drive 20 new qualified leads immediately, but how does that white paper help convert leads into customers by validating your product or service? This means shoring up your search visibility is critical.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

BOP Design

DECEMBER 21, 2021

Read more: 10 stats to consider when building a B2B content marketing strategy. Case Studies or Use Cases. For this reason, case studies or use cases are essential pieces to craft as part of a B2B content marketing strategy. The best use cases or case studies rely on objective facts, data, and analysis. Explainer Posts.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Contently

JUNE 13, 2018

If your post is generating strong engagement, don’t worry so much about the superficial stats. According to a study by ShareThis , the content categories most conducive to dark shares are business education, counseling services, self-help, religion, and medical conditions. Ignoring dark social shares. Yes, timing matters.

Social Media 158

Social Media Paid Search Agency Companies Media 158

KoMarketing Associates

JUNE 28, 2018

Here’s one stat to prove how worthwhile audience research can be: “ Successful marketers are 242% more likely to report conducting audience research at least once per quarter (when compared with those who don’t). In larger companies, it may be a customer advocate – or a whole floor of them. Study your own reports.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023. Take a look at these stats on how it has grown and who is using email. Table of Contents.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. The average open rate in email marketing ~20%.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

PureB2B

FEBRUARY 3, 2022

However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. Studies show 88% 1 of consumers will only make purchases from salespeople they consider trustworthy. These Seven Stats Shed Light on the Future of Sales.”

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Hubspot

MAY 21, 2020

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. Here are 24 stats to prove why you need to embrace personalized marketing in 2020. They expect them. Benefits and Challenges of Personalized Marketing.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Scoop.it

DECEMBER 30, 2021

As per stats, 69% of buyers have accepted one or more cold calls in 2019. The same study suggested that 82% of buyers have accepted meetings with salespeople after they received cold calls. And you need to curate relevant content for sales enablement to train your sales reps properly. Align your sales and marketing smartly.

Ideal Customer Profiles 92

Ideal Customer Profiles Top of Funnel Product Lead Ranking 92

Marketing Insider Group

JUNE 10, 2015

Bulbul isn’t try to coin yet another generational phrase, but his idea of Generation C is all about creation, curation, connection, and community that engages consumers. Gen C has a “curation mindset.” As part of a research study, Google conducted home visits with moms to see their reaction after watching the video.

Youtube 100

Youtube Curation Viral Marketing Stats 100

Webbiquity

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company. Guides to Content Marketing with Infographics.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

SnapApp

JANUARY 24, 2019

Putting curated content in front of leads at every stage of the funnel allows you to learn more about their unique challenges, needs, and goals, and helps you understand where exactly they are in their journey. In fact, one study found that nearly 80 percent of companies that utilize personalization exceed their revenue goals.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Moz

MARCH 22, 2021

US/desktop keywords in the STAT data set: So, this gets a lot messier. Our original study of the drop showed dramatic differences by query length. Here's the Featured Snippet data from the same time period across roughly 2.2M Nothing is guaranteed, and no tactic is future-proof. We can only continue to measure and adapt.

Features 67

Features Comparison Keywords SERP 67

KoMarketing Associates

JUNE 23, 2015

There have been several studies done to determine when is the best time to share posts, but the most accurate findings are certainly when your audience is online, which will be different for each B2B organization. Take a look at your social media and website traffic stats to get a better view of when you should be sharing more content online.

Social Media 120

Social Media Media Content Curation 120

sagefrog

NOVEMBER 14, 2023

A carefully curated palette should not only align with industry expectations but also distinguish your brand from the competition and tie your visual identity together under a common theme. Case Studies: Real-world examples of how your product or service has helped others can offer compelling evidence of your value proposition.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Scoop.it

DECEMBER 21, 2023

Ready to level up your content curation game? 🚀 Whether you’re a seasoned content curator or just starting out, there are several strategies you can use to save time finding, editing, and distributing content. Follow these tips and tricks to curate like a pro and engage your audience with valuable insights.

Curation 82

Curation Effectiveness Marketing & Strategy Content 82

Sprout Social

APRIL 4, 2023

Studies show that the vast majority of people will trust recommendations from people they know. It’s clear from these employee advocacy stats how valuable an employee advocacy program is. With Advocacy platform, you can provide curated, branded content to your team that they can share with a click or two.

Brand Identity 128

Brand Identity Branding Word of Mouth Social Media 128

ClickZ

NOVEMBER 22, 2019

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. Case study. Case studies. Case studies.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Martech Advisor

JANUARY 27, 2020

48% of consumers surveyed said that they have left a website after receiving a poorly curated experience. These stats prove that personalization matters, so much so that consumers are often willing to give you their data in order to facilitate a better experience.

Work Management 84

Work Management Word of Mouth Marketing Management FAQ 84

Sprout Social

JUNE 23, 2021

The same study also says that 55% of consumers claim they’ve returned a product because they didn’t fully understand how it works. This stat is striking for SaaS companies eager to reduce churn but is eye-opening for any business, really. We’ve curated 13 helpful articles on how to best declutter your space.

Work Management 126

Work Management Webinar Metrics Effectiveness Marketing & Strategy 126

EveryoneSocial

APRIL 8, 2020

This could be case studies, interviews, pictures or videos, or third-party content where customers were interviewed or received accolades. . Download your Dell case study. . I included this into the “creating” section because employees recommending and adding commentary to why they added the content is part of the curation process.

Social Media 108

Social Media Media Paid Search Agency Case Study 108

Content Marketing Institute

NOVEMBER 17, 2017

Creating and curating a mix of content for your visitors and their diverse interests and preferences is critical to fostering a positive experience with your company from their first step into your place of business. Specially produced or curated content to air on screens. TIP: Don’t forget printed content.

Content 103

Content Landing Pages Curation Conference 103

Outbrain

JULY 29, 2020

Studies, such as this benchmarking report , can be used to help identify the average baselines for these metrics and others. For example, here is a study That speaks to a plethora of metrics that can be used in your review process. The content you curate is voice-forward, contextual, and passionate about the topics you speak to.

Newsletter 29

Newsletter ROI Generation Click Rate 29

ClearVoice

JUNE 14, 2022

News study-based blogs, where you write your piece on the most current research. For example, “Study shows that 25% of people…”. A curated collection, such as “5 internet service providers for small businesses”. For example, you can use any of these popular formats: Listicle posts, such as “Top 5” or “X Ways to…”.

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Brightedge

MAY 16, 2021

Using case studies and real-life examples, Scott explores the latest best practices that lead to marketing success. Thomson set out to study what makes things break big. He also explains how to curate information and spot trends for those who are interested. The rules of digital marketing are constantly changing.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KoMarketing Associates

DECEMBER 19, 2013

50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget. Who doesn’t love stats? This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. 168 Case Studies on Generating Traffic from 124 Experts. Check it out!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Sprout Social

JUNE 30, 2019

As you can see, Facebook might have larger vanity numbers but Instagram’s stats are very impressive—particularly in terms of engagement. A study on social media engagement looked at over three million user interactions with over 2,500 brands on seven social networking sites. Curated Content. Instagram statistics.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101

Scoop.it

APRIL 6, 2023

But as every marketer knows, publishing original content like case studies, whitepapers, videos, infographics, and industry research takes time. Enter content curation. Content curation keeps your content pipeline running and your calendar active. Content curation is more than content sharing. What is Content Curation?

Curation 80

Curation Small Business Marketing Top of Funnel Business 80

Convince & Convert

OCTOBER 4, 2011

For people like me that do a lot of curation via Twitter, this is a real workflow advantage. Doing so allows me to focus my other Twitter interactions on engagement and response, rather than curation. This makes me feel good about the Buffer stat of 200% more clicks, but less happy about the 100% more retweets.

Work Management 131

Work Management Twitter Curation RSS 131

Content Standard

DECEMBER 13, 2017

Among the eyebrow-raising stats in the report: 58 percent of girls surveyed want gifts that are “Instagram-worthy.” Top publishers are offering curated lists of gift ideas aimed at—you guessed it—Instagram-obsessed consumers.

Peer-to-peer 60

Peer-to-peer Social Media Curation Stats 60

EveryoneSocial

NOVEMBER 9, 2020

But before I get into some of those tips, I want to share some stats around recruitment marketing. . While it’s great to have employees sharing job positions and content curated by your company, ensure they can create authentic content themselves, which others can also share. . Download the case study. .

Tips 98

Tips Paid Search Agency Advertising Agencies Word of Mouth 98

Webbiquity

JANUARY 9, 2024

Curated Resource Posts (Listicles) What It Is Most of us have heard of listicles – these are usually posts such as “10 ways to do X”. The curated resource post is a listicle that often has over 100 elements and focuses on articles, websites, or tools as opposed to reasons. When you include the outreach component (i.e.

Traffic 204

Traffic Peer-to-peer Linkbait Customer Surveys 204

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. News needs fact-checkers and curators.

Social Media 141

Social Media Activities Media Skype 141

EveryoneSocial

OCTOBER 17, 2018

As an organization, you can encourage sales reps to share a mix of branded and non-branded content so that they become perceived as expert curators. Studying prospects on LinkedIn and Twitter before a meeting. Download this case study to learn their strategy and more. . There are hundreds of interesting stats online.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95