Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If you are planning to incorporate thought leadership with content curation, then you’re not late. What is Thought Leadership?

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Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Find these articles interesting? Continue to read here.

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Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Don’t miss out on these essential insights!

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Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. But what is content curation?

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Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

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Scoop.it

MAY 18, 2021

All of them are formats of curated content that imply selecting, structuring, re-packaging, and delivering valuable information to users. Most of the time media outlets and varied blogs leverage curation, but it can be beneficial for online businesses as well. Features of Curated Content. It brings added value to your customers.

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B2BMarketing.net

MARCH 12, 2024

In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises.

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Paid Search Agency Marketing AI Advertising Agencies Trends 94

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . Benchmark your social performance. Owned content refers to content that brands publish from their own social profiles.

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Analysis Marketing & Strategy Advertising Benchmark Differentiation 141

Scoop.it

OCTOBER 1, 2020

Today, having an online social presence is no longer optional. The harsh truth is if you want your organisation to thrive, you not only have to be present in most social platforms but you also are required to provide content that is relevant to your target demographic. Two words: Content curation.

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Scoop.it

FEBRUARY 10, 2022

Content curation can help you take over social media and boost your site’s traffic. What Is Content Curation? According to the Cambridge Dictionary , “curation” means “the selection and care of objects to be shown in a museum or to form part of a collection of art, an exhibition, etc”. How to Successfully Curate Content.

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Sprout Social

OCTOBER 20, 2020

It’s why influencers spend so much time curating their grids and ensuring every post looks like it belongs to one cohesive, thematic collection. It’s also why some brands are eager to curate and plan their own grids. We’d love to hear your thoughts on social! On Instagram, first impressions are everything.

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Scoop.it

OCTOBER 11, 2022

Content curation comes with many challenges, however. In this article, we will discuss the importance of content curation in B2B marketing. Why is content curation important for B2B companies? B2B content posted on a consistent schedule is essential for any successful marketing strategy.

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SmartBrief - Marketing

JANUARY 22, 2024

This, along with developing a strategy for its purposeful utilization, creates an environment in which marketer and machine get smarter together and empower the customer-obsessed future of work. Let’s take a look at three trends in AI for B2B marketing that Forrester sees.

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DealSignal

FEBRUARY 20, 2024

Read about Demand Generation trends for this year and be ready to act. This trend will continue as efficiency is paramount. Use this data to refine your demand generation strategies, identifying what works and what doesn’t. This is not a one-step solution as a human is required to curate and fine-tune the AI’s efforts.

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Demand Generation Demand Trends Account Based Marketing 52

Scoop.it

OCTOBER 6, 2020

HubSpot research shows that total sales is the most common measurement for determining the success of content marketing strategies. Content curation: the practice of finding and sharing high-quality, relevant content that adds value for your audience and your brand. Curated content is a great lead nurturing tool. The answer?

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Scoop.it

JULY 7, 2020

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Why organizing your curated content is essential.

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Scoop.it

JUNE 1, 2021

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. There are loads of genres and formats to try: from something as simple as reposts or shares on social media with your own comments to complex ones like “tops” and selections, abstracts and digests, cards and guides.

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Curation eCommerce Content Marketing Brand Identity 55

Circle Studio

MAY 26, 2022

You might even ask yourself if your firm’s social strategy should include it. Whatever the case, the changing landscape of social media is an opportunity for B2B firms and marketers. This social media platform is considered more authentic and down-to-earth than other social networking platforms like Facebook.

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Social Media B2B Marketing Social Marketing Marketing Strategy 78

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! But you know what they say – nothing good comes easy.

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Oktopost

FEBRUARY 19, 2024

With the combination of the right content, enthusiastic participation from advocates, and a killer strategy, you can easily increase your reach , humanize your brand , and ultimately , turn more of your followers into MQLs. But where should you focus your efforts? Bottom line–make sure it’s clear why it’ll benefit them.

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Trends Practices B2B Thought Leadership Best Practices 69

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. Read the story 6.

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Scoop.it

DECEMBER 1, 2020

Social media marketing spends reached 13.3% of global marketing budgets in February 2020, the highest they’ve been for the last two years, and they’re expected to keep on increasing by 62% over the next five years. It takes a lot of time and money to create original content, which is a big part of why content curation is so appealing.

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seo.co

JANUARY 10, 2022

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies. Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing.

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Scoop.it

MARCH 26, 2020

We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy. But those aren’t the only roles that can benefit from content curation.

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Scoop.it

JUNE 6, 2019

It is no longer news that content curation will boost your content marketing efforts. But while you’re probably finding success with content curation , others are struggling to justify the time they spend curating content. A wrong strategy. Hence, they jump in head-first with no strategy. Not giving it enough time.

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Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Brandwatch for consumer research on social media and influencer insights. Trendup AI for finding trending topics on social media.

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ClickZ

FEBRUARY 7, 2020

Exceptional customer experience is leading the way in marketing, shifting focus onto inbound strategies for serving and retaining existing customers. We’re moving beyond basic automation to greet a buyer by name to digging into personal shopping habits and browsing trends to leverage behavior, wants, and needs to maximize conversions.

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Paid Content Marketing AI Trends Paid Search Agency 142

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. If you work for a social-first agency, you’ll know better than most the importance of a strong presence on social media.

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Scoop.it

FEBRUARY 23, 2021

For salespeople, content curation is all about using those various assets to reach and engage prospects. There’s no one-size-fits-all approach to content curation , though. People in different sales roles need to be curating different types of content. Sales Managers. Account Executives. Business Development Representative.

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Scoop.it

JUNE 23, 2020

In this article, we’ll discuss the top content marketing trends for 2020 that you should integrate into your marketing strategy to get the best results possible. Voice search optimized content will dominate the content marketing trends in 2020. Strategic content curation. Voice search optimized content.

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Webbiquity

JANUARY 28, 2016

What role should content aggregation play in your B2B blogging strategy? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? This is a great listen for anyone interested in B2B content marketing trends and guidance for 2016. And what exactly is web presence optimization ?

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Biznology

DECEMBER 13, 2018

Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. As a small business owner, it’s good to be aware of the latest trends that will shape the marketing strategies this holiday season and moving forward. Curate Content that Engages. Like this post?

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Scoop.it

DECEMBER 15, 2020

On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. The Benefits of Content Curation for Startups. Content curation is valuable for any business in any industry, but it’s an especially powerful weapon when wielded by startups.

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Salesforce Marketing Cloud

JANUARY 25, 2022

These are a few emerging B2B commerce trends that are here to stay. Get tips, guides, and how-tos, curated just for you. Marketplaces — digital platforms that connect buyers and sellers of goods — will be one of the biggest B2B commerce trends this year, for both enterprise and small-to medium-sized businesses. That’s changing.

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Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. That’s more than all our social profiles combined. Social media posts.

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Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. Leverage social media platforms: Utilize platforms like LinkedIn , Twitter, and Facebook to connect with potential prospects. Must Read: How to Build an Email List Fast?

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Marketing AI Webinar Metrics Trends Co-Registration 62

seo.co

FEBRUARY 16, 2021

The ones that learned to be nimble and adapt new strategies quickly are still in business. As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies. AI-Powered Chatbots.

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