B2B Memes

NOVEMBER 20, 2011

and social media, along with the impact of Google search, would have rendered our efforts irrelevant. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. Related posts: Social Media and the Clash of Brands. The onset of Web 2.0

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”.

Advertorials 100

Advertorials Content Marketing Disintermediation Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

SEPTEMBER 9, 2010

A hallmark of Briefing Media’s approach appears to be a blending of old and new, the tried-and-true with the innovative. Similarly, I think they’re wise to match their curated third-party content with original work. I asked Brown by e-mail whether he could answer a few questions about Briefing Media’s strategy.

Media 100

Media Lead Ranking B2B Thought Leadership Curation 100

B2B Memes

APRIL 20, 2010

Helping to keep content marketing honest, says Pigott, will be the remaining independent journalists serving as editors and curators. Their purpose is emphatically not PR, he says: “People can smell marketing and propaganda coming around the corner, and they know when the pitches and puff pieces are missing that edge of neutrality.”.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

FEBRUARY 1, 2012

Managing Your Career in the Social Media Era: Sources. And on the other hand, if you don’t relish the thought of 1000% more tweets from me every day, feel free to unfollow!). Related posts: Want to Twitter Better? Diversify Your Pronouns. Reports of Twitter’s Death Exaggerated.

Twitter 100

Twitter Broadcasting Rules Youtube 100

B2B Memes

AUGUST 12, 2011

The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? Social Media and Ethics: An Interview with B2B Editor Maureen Alley.

Twitter 100

Twitter B2B Curation Ethics 100