Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Search rank tools: You’ll need a platform like SEMRush to derive the stats on keywords, track rank changes, and to help you discover new keywords that may be trending. Twitter makes sense, as well. Image: DMA.

Growth Marketing 360

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 360

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. Create compelling lead magnets: Offer valuable resources such as eBooks, whitepapers, industry reports, or exclusive content that your target audience finds enticing.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Spiralytics

FEBRUARY 7, 2024

So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. Social media automation is the process of using a specific tool or set of tools to help you create advanced automation and workflows to perform certain repetitive tasks.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. Analyze conversations around your brand and industry to identify trends and understand sentiment.

Social Media 98

Social Media Features Media Curation 98

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in 2021. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Sprout Social

JULY 21, 2022

Social curation and bookmarking sites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Platforms like Instagram, which has more than 1 billion monthly active users , have made it easier than ever before to curate and share photos and images. Curate and promote user-generated content via branded hashtags.

Social Media 145

Social Media Social Marketing Media Curation 145

Sharpspring

JULY 22, 2022

People love to consume content, and the more content you share with your followers, the more they will appreciate you and look to you as an authoritative resource in your industry. SharpSpring offers a social media management tool that lets you schedule updates across multiple social media channels: Monitoring your stats.

Automation 130

Automation Marketing & Strategy Marketing Strategy Marketing Automation Services 130

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Mari provides powerful advice on Facebook marketing that covers news, trends, and strategic methods.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SocialPilot

MARCH 11, 2024

In this blog, we’ll get into the crux of how AI is reshaping the influencer marketing landscape and discover which AI tools are the helping hand in this transformation. By automating this process, AI saves marketers valuable time and resources that would otherwise be spent on manual searches. What is AI influencer marketing?

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 95

Twitter Communities Network Marketing Tips 95

Sprout Social

APRIL 18, 2022

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. We’ve seen social trending this way for the past few years. This trend is a callback to social media ancestors—think forums and chat rooms—with a much more modern look.

Verticals 101

Verticals Social Media Media Social Networks 101

Buffer

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. The over-curated tone is not for everyone, so take these tactics and apply them to your personal brand in a way that feels genuine to you.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? That’s why a content curation tool is so important. That’s where content curation comes in. What is content curation? Content curation tools help you get all the benefits of publishing excellent content without creating it yourself.

Marketing Automation Services 85

Marketing Automation Services Curation Enterprise Management Marketing Automation 85

Sprout Social

AUGUST 25, 2022

For example, you will invest more resources into video content for platforms like YouTube and Instagram. Whether you manage multiple platforms through a social media management tool, an agency partner or both, you will pay around $100-$4,000 per month. Scale engagement with tasking and social CRM tools. Ad campaigns.

Paid Content 122

Paid Content Social Media Work Management Marketing Management 122

Sprout Social

FEBRUARY 15, 2024

Social listening tools like Sprout help brands surface the big issues, from customer service hold-ups to product defects and more. With the right tactics and tools, you can be on your way to capturing the hearts and clicks of your target audience. Knowing your audience will also help you determine which social channels to focus on.

Webinar Metrics 102

Webinar Metrics Tips Marketing AI Social Media 102

B2B Digital Marketer

DECEMBER 21, 2023

” “Behavioral economics is not just a tool for businesses; it’s a lens through which to view human nature.” ” “We don’t just choose between things; often, we choose who we want to be.” ” “Every decision has a cost, even if it’s just the energy spent making that decision.”

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Scoop.it

JANUARY 19, 2023

Use an SEO analytics tool SEO analytics tools like Ahrefs or Semrush analyze your site’s traffic, search keywords, backlinks, and other SEO metrics. Nowadays, even website builders have good SEO tools. But this strategy should be updated from time to time to accommodate the latest search trends and be more effective.

Traffic 91

Traffic Organization CTR Lead Scoring 91

PureB2B

MARCH 31, 2022

Modern B2B Sales Model Customer Benefits of the Modern B2B Sales Model Customer-Driven Trends Influencing B2B Sales Help us out. Buyers can now leverage online tools to research vendors, perform competitive analyses, and learn more about a particular brand or product before reaching out to a sales rep for more information.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

Webbiquity

MARCH 7, 2019

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. Social media is a powerful tool to build buzz around your event and drive attendance. 77% of all Americans have at least one social media profile.

Social Media 200

Social Media Promotion Creativity Media 200

SocialPilot

DECEMBER 6, 2023

Curate Relevant and Impactful Content Whether you’re a consultant, employee or on the job hunt, you’re going to be Googled by your potential client, boss or recruiter. You can use a Facebook analytics tool to see what’s working for you. As new trends emerge, you don’t want it to appear like you’re not up to date.

Personalization 89

Personalization Brand Identity Branding Tips 89

Oktopost

MARCH 5, 2019

It can piggyback on hot trends – remember the Pokemon Go craze? For example, think about the trends and real time events in your industry. For example, savvy marketers can use MarTech tools to dial in on buying signals. To do real-time marketing right, you need to have your ear to the ground and catch trends as they happen.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Parse.ly

FEBRUARY 16, 2023

power user for years, using the tool extensively during his previous role as the Head of Journalism for S&P Global. For example, as traffic from Twitter bubbles to the top, we can dive in and investigate if the spike is coming from our own social handle or an organic source. Neil has been a Parse.ly

Curation 52

Curation Webinar Metrics Tagging Acquisitions 52

BuzzSumo

FEBRUARY 24, 2021

But with strategic content curation, you can become the go-to industry source they’re looking for. My friends, we are talking about content curation , a not-so-new concept that top marketers have been utilizing for years now. Proper content curation can yield extremely big results that might surprise you.

Curation 145

Curation Content Distribution Trends 145

Sprout Social

MARCH 26, 2020

They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. . It’s a common misconception that social media jobs are glamorous and as simple as posting entertaining, witty Tweets or colorfully curated Instagram posts.

Social Media 143

Social Media Enterprise Management Work Management Marketing Management 143

Sprout Social

FEBRUARY 3, 2022

Given the wealth of digital tools and low-cost marketing channels like social media and email, businesses of all shapes and sizes can bring their marketing campaign ideas to life. A chievable: Is it achievable or is it not possible within your resources? Figure out your necessary resources and deliverables.

Campaigns 135

Campaigns Planning Paid Search Agency Advertising Agencies 135

Rev

AUGUST 2, 2023

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! Finally, marketing can help sales by providing the necessary resources to close deals. What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Content Standard

JANUARY 29, 2015

Monitoring industry, consumer, and marketing trends requires daily immersion and dedication. To learn from the trend-watching habits of the best, I asked 12 talented digital marketers to share their expertise. Here’s how they responded when asked, “How do you stay on top of digital marketing trends?”

Peer-to-peer 41

Peer-to-peer Trends Work Management Aggregators 41

ClearVoice

MAY 22, 2020

It is expected that Twitter, YouTube, Pinterest, and Snapchat will follow. With dynamic colors and icons, they provide multiple categories to let followers know more about trends, Q&As, art, and fan outfits! They have aggregated some wonderful curated and created content. percent of U.S. percent will use Instagram.”

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Profiling Emarketing 111

Brandpoint

APRIL 8, 2019

These leads are ready for you to curate content for them on a regular basis. Newsletters are an insanely effective lead-generating tool. In a report published by McKinsey, we learn that email is 40 times more effective at acquiring customers than through Facebook and Twitter combined. Reviews and lists of tools and resources.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Buffer

DECEMBER 19, 2019

Every so often, I spend time decluttering and re-establishing what content I should be subscribing to, reading, and using as a resource for links to build out my social media calendar – both personal and professional. There are a ton of great newsletters to choose from … almost too many. 17 Unique Places to Find Great Content.

Newsletter 92

Newsletter Social Media Curation Opinions 92

Martech Advisor

MARCH 31, 2020

Let's look at the brands that made marketing news and the reports and studies that caught emerging trends for 2020 and beyond. Brands Offer Free Tools and Services. Essential services, health care responders, and public officials can create effective resource deployment plans, target PSAs, and reach those affected by the virus.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Content4Demand

FEBRUARY 9, 2021

Retail TouchPoints does this for its Retail Remix podcast in two different ways: We curate top takeaways from the month of episodes in a blog recap and we do standalone articles featuring top retail executives and thought leaders. Combine Insights in Trend Assets. Syndicate Episodes on YouTube.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Marketing Insider Group

FEBRUARY 26, 2014

Personal Branding for Human Resources – Hot to take risks and navigate the social web to advance your career by Laurie Ruettimann. 52 Tools For Any Company to Innovate Like a Startup – by Nick De Mey , founder of the Board of Innovation. 2014 Is Crunch Time – Ross Dawson believes these 14 trends will disrupt us all in 2014.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Hubspot

JUNE 10, 2016

With things moving at such a fast pace, trends can disappear before we even have time to craft a meaningful message in response to them. In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends. Discovering Trending Content.

Trends 28

Trends Content PR Viral Marketing 28

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? Luckily there are plenty of affordable content marketing tools to help drive your content marketing plans, no matter what size your business is. And finally, I have listed out the content marketing tools I use for sharing content. Content Ideas.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

AUGUST 29, 2019

PRNEWS started as a weekly print newsletter over 70 years ago, and today still serves as a comprehensive, go-to resource for the PR community. I also recommend (and personally subscribe to) their weekly email subscription, The Skinny , which offers a thoughtfully curated rundown of the latest PR, marketing, and communications news and trends.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Valasys

SEPTEMBER 22, 2023

Conceptualizing B2B influencer marketing B2B influencer marketing dynamics involve selecting credible influencers, understanding the target audience, collaborative content creation , building trust, using multiple channels, nurturing long-term relationships, measuring results, complying with regulations, adapting to trends, and staying competitive.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52