Bluetext

MARCH 19, 2024

By curating compelling content, you enhance brand visibility and attract targeted audiences within the professional realm. Experiment with creative storytelling formats, catchy music, and engaging visual effects to resonate with the platform’s youthful audience.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Heinz Marketing

APRIL 27, 2022

Do your research – Now that you have a better idea of what you want your personal brand to look like, it’s time to conduct research on how this can be achieved. Storytelling – The way you communicate your personal brand can make or break if the perception was executed properly.

Personalization 95

Personalization Brand Identity Branding Peer-to-peer 95

Salesforce Marketing Cloud

AUGUST 29, 2023

Conduct some research to find what’s most important to your audience, and connect with them on those terms. If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base. Use great storytelling to create emotional connections Can we ask you a Question…?

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Martech

NOVEMBER 13, 2023

“After spending many years in the space of footage and photography research, I became intimately familiar with two things,” she said. Now we are working directly with Catch+Release we have an easy route to discovering user-generated content — having it curated for us, or finding it ourselves and getting it licensed.”

User-Generated Content 75

User-Generated Content Paid Search Agency Advertising Agencies Generation 75

Marketing Insider Group

JANUARY 16, 2023

Image Source: Precedence Research. Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. According to BCG’s research, this strategy delivers an increase of more than 40% in conversion rates. Find Your Niche. Set Competitive Pricing.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Surgery became messy.

Storytelling 52

Storytelling Enterprise Management Brand Identity Branding 52

Valasys

JULY 31, 2023

It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels. The content is then curated and scheduled for distribution across various channels, such as social media, email, blogs, and websites, according to predefined rules and audience segmentation.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Martech

JANUARY 6, 2023

More importantly, as part of your personal brand, continue to share your curated insights and tips on this. They had a “figurehead” and storyteller. I’ve seen how their broad research and seasoned insights can be a boon in marketplace-level conversation. Key research on the company is a must.

CMO 111

CMO Tips Work Management Marketing Management 111

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . What Is Demand Generation? Demand generation involves an array of techniques used to enhance the exposure of your brand.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Brightedge

MAY 16, 2021

You may be surprised by the findings in BrightEdge Research's latest channel share report. Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. million customers return for a second “fix” within 90 days. Jay Richman (Spotify). Melanie Deziel (Storyful).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

ClearVoice

JANUARY 11, 2020

When it comes to something related to audio or video recording, I also tend to overwhelm myself (and procrastinate) with researching and finding the “right equipment.” These are some tips I gathered from multiple sources and curated for you. My tendency as a beginner is worrying about getting it right.

Tips 64

Tips Storytelling Buzz Curation 64

KoMarketing Associates

MAY 5, 2015

Compile & Highlight Research. One way to grab (and hopefully) keep their attention is to compile and curate recent, relevant, and quality research – in other words, information that your target audience is likely seeking out to inform their buying strategies. Another tactic is to do the research yourself.

Education 120

Education Tactics B2B Marketing Practices 120

SocialPilot

MARCH 12, 2024

Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services. Key Takeaways Focus on the experience, product features can follow later Minimize straightforward messaging, create as much enigma as possible Prioritize visual storytelling 6.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Content Standard

MAY 6, 2022

That’s why I’m eager to share our latest research report. If you make navigating the research process easier, help buyers find an answer faster, or provide relief in a moment of frustration—however small—it can have a cumulative impact on your ability to acquire customers. Credibility.

Brand Identity 69

Brand Identity Branding Digital Marketing Funnels Top of Funnel 69

Hubspot

FEBRUARY 16, 2022

Do your customer research. To create a sales hook, you'll want to start by researching the customer — including their unique challenges, pain points, and needs. Doing your research includes getting creative about figuring out your prospect's situation. An in-person hook sounds different than an email hook. Want to know more?".

Work Management 90

Work Management Marketing Management Tips Hubspot 90

Content Standard

APRIL 12, 2019

But Netflix execs haven’t been surprised by the success of their original content, nor have they taken much of a financial gamble, because sophisticated algorithms tell them which stories and storytellers will resonate the most with their audiences. Spotting Trends and Storytelling Opportunities. Like Amtrak, U.S.

Enterprise Management 85

Enterprise Management Content Marketing Brand Identity Branding 85

Marketing Insider Group

NOVEMBER 16, 2021

It did not take Jeff long to convince me of the value of services marketing-related research; after all, I had a background in this even before coming to SAP. ITSMA was recently acquired by Momentum , a research and marketing consultancy organization focused on Account-based Marketing (ABM). Sun’s Chief Researcher for years.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Convince & Convert

MARCH 31, 2015

The fact is, the traditional lines of marketing are starting to blur as it increasingly crosses the line into informing product development and research. Many reluctant marketers will have a background in other disciplines, from operations to finance to documentary storytelling. Support Broader Team Integration.

Work Management 151

Work Management Marketing Management Paid Search Agency Cross-Selling 151

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Measure and adjust.

Research 260

Research Content Marketing Work Management B2B Thought Leadership 260

ClearVoice

JANUARY 26, 2024

Potential customers do most of their research online before entering the sales funnel, and while the exact percentage varies from research study to research study, somewhere between 71% and 92% of B2B buyers start with a generic search. User-Generated Content: UGC also requires an investment — from curating to repurposing.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Tomorrow People

NOVEMBER 16, 2018

Our audience values expert content that is well researched, helps them solve a problem, and keeps them abreast of the latest industry trends. It’s the art of developing and distributing curated, relevant, and valuable content that attracts companies and wholesale buyers. Storytelling is crucial to content marketing.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

ClearVoice

SEPTEMBER 28, 2019

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. In part six, we look at how getting lost in a library can elevate your research. Getting lost in a library might be the best thing for your research.

Curation 69

Curation Storytelling Knowledge Base Research 69

Sprout Social

JANUARY 12, 2023

This “small council” will refine the themes down to a manageable set of values that reflect the input and research gathered throughout the process. Brand storytelling goes beyond the facts to highlight the “why” behind your business. It was through this exercise that we established Sprout’s seven core values. Share your story.

Lead Scoring 127

Lead Scoring Lead Ranking Effectiveness Brand Identity 127

SmartBug Media

APRIL 12, 2019

One of my favorite blogs from Challenger outlines “ Why Salespeople Need to Be Storytellers ” to help sales professionals understand the importance of storytelling and learn how to tell a story. Their blog is curated by a team that lives and breathes content marketing every day. Content Marketing Institute. The Sales Blog.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

ClearVoice

NOVEMBER 16, 2019

As a former journalist, podcasts have become a fascinating form that melds long-form journalism with sound and storytelling. According to a recent survey done by Edison Research and Triton Digital , compared with 2018 figures, podcast listeners increased by 20 million, and an additional 14 million people are weekly listeners.

Storytelling 45

Storytelling Curation Demographics Impressions 45

Sprout Social

APRIL 28, 2020

Sprout’s research reveals that 33% of social media practitioners and 31% of social media leaders have this issue. To close the gap, we need thoughtful data storytelling focused on audiences’ desired outcomes. Fifty-nine percent want to influence sales, double the number who want to influence either HR or lead generation teams.

Social Media 117

Social Media Media Enterprise Management Thought Leadership 117

Sprout Social

NOVEMBER 1, 2016

In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research. Research Your Destination. Just as a traveler researches a destination, so too must you. Focus on Storytelling. 33% switched hotels. 10% switched resorts.

Social Media 91

Social Media Class Word of Mouth Media 91

Tony Zambito

APRIL 12, 2011

  Content Curation : In B2B marketplaces, and those specialized markets that content tends to be industry specific, offering content curation can be an avenue for buyers to engage with an organization.    I use the term storytelling to distinguish from the sometimes stale approach of formalized written case studies. 

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

B2B Marketing Traction

JULY 2, 2014

I recently curated an article on the perfect blog post by Kevan Lee of Buffer. It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. According to research, they should be longer!

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

Hubspot

FEBRUARY 17, 2017

Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. According to Weber Shandwick's research , 50% of employees post messages, pictures, or videos in social media about their employer often or from time-to-time, whether they are encouraged to do so or not. 4) LinkedIn.

Paid Search Agency 73

Paid Search Agency Examples Companies Curation 73

Hubspot

AUGUST 29, 2019

I also recommend (and personally subscribe to) their weekly email subscription, The Skinny , which offers a thoughtfully curated rundown of the latest PR, marketing, and communications news and trends. The End of Linear Storytelling: The #Thumbstopping Story of Our Digital Future Or Trading Catharsis for Engagement.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Content Standard

MARCH 17, 2016

Where Kleon’s list is unique in its careful curation and sense of style, executive search firm BSG Team Ventures takes a very different, but similarly effective approach to its regular mailings. To accomplish this, every month BSG acts as an aggregate of research going on in its industry. No more, but certainly no less.

Newsletter 40

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 40

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. The latest CBX research is truly an affirmation of this role for marketing.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Robert has a knack for creating content with great storytelling. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech Advisor

DECEMBER 19, 2019

The purpose was to promote awareness for the amyotrophic lateral sclerosis (ALS) or Lou Gehrig’s disease and raise donations for its research. B2B organizations can showcase the human aspect of the organization by releasing an employee-curated weekly playlist. Explore Social Media Storytelling.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Contently

JUNE 1, 2020

He then curates the company’s new “WFH” (Wonder from Home) virtual content to reflect this. ” To get this competitive edge, marketers can use a keyword research tool such as Moz’s Keyword Explorer or Answer the Public. If you’re unsure what your audience wants, ask them.

Content 188

Content Keywords SEO Copywriting 188