Litmus

FEBRUARY 8, 2024

Provide a range of options for customers to interact, like chat, phone, email, and in-person, to accommodate different needs and preferences. AI will help marketers curating smarter, more personalized and relevant emails through AI-powered product recommendations. That’s a winning combination.

Marketing Budget 84

Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

Convince & Convert

MARCH 5, 2015

The campaign is running across the company’s social media channels, including Facebook, Twitter, Instagram, and Tumblr with a series of curated images and quotes showcasing personalized Chuck Taylor All Stars. Asking fans for a description and sharing their words in quote form with each image also adds to the storytelling experience.

Communities 134

Communities Creativity Storytelling Case Study 134

Content Standard

MAY 12, 2017

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. These are both well within your limits to curate and achieve.

Storytelling 59

Storytelling Thought Leadership Ideal Customer Profiles Curation 59

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Sprout Social

FEBRUARY 15, 2024

Use visual storytelling Users respond more favorably to posts that include visuals like graphics, videos and photos. Curate the visuals so they signal the brand’s identity to your target audience without them ever seeing a logo or brand name. Chanel’s Instagram account provides an excellent example of visual storytelling.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

Sprout Social

JUNE 7, 2023

Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores.

Work Management 111

Work Management Marketing AI Brand Identity Branding 111

Convince & Convert

DECEMBER 11, 2015

Targeted at millennial consumers, unique features of the new tablet range include the ability to project the tablet screen anywhere, a screen that promises to rival your TV, a battery life built for binge watching, and more. When curated together on the #Goodweird microsite, the content also forms into a story powered by customers.

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

ClickZ

FEBRUARY 21, 2020

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing. Like Brinker, she was one of the most named person in our survey.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Digilant

SEPTEMBER 28, 2023

eBay offers advertisers a diverse range of engagement opportunities, from its promoted listings to traditional display ads to more immersive and interactive formats. eBay eBay’s retail media network distinguishes itself through its dynamic marketplace that accommodates a wide array of product categories and a global user base.

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

Content Standard

APRIL 12, 2019

A decade later, the business had evolved into a streaming platform with a wide-ranging catalog of third-party content. Instead, they rely on the intuition of a few marketing leaders and the industry experience of talented storytellers. Spotting Trends and Storytelling Opportunities. From Streaming Platform to Content-Creators.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Hubspot

MAY 22, 2017

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. Brands from any industry looking to level up their visual storytelling chops should keep a close eye on fashion brands for inspiration.

Brand Identity 100

Brand Identity Branding Planning Paid Search Agency 100

SmartBug Media

APRIL 12, 2019

In addition to the blog, they have podcast and webinar content that leverage the knowledge of a wide range of experts and their partners. One of my favorite blogs from Challenger outlines “ Why Salespeople Need to Be Storytellers ” to help sales professionals understand the importance of storytelling and learn how to tell a story.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

SocialPilot

JANUARY 21, 2024

Facebook Facebook is a versatile platform that offers a wide range of opportunities for hotels to connect with their audience. The Hotel Regina Wengen’s social media strategy demonstrates the power of engaging storytelling and the effective use of video content. Let’s dive in! You can read the full case study here.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Outgrow

MAY 28, 2020

Their services range from advertising (ATL & BTL) to PR, research (proprietary consumer market media), and more. So, Tonic curated a video focused on the essence behind owning a McLaren: ‘ Be a pilot, not a driver ’. They offer a range of services including ATL, BTL, and online advertising services.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Content Standard

MAY 8, 2018

Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job. Look around the Internet and you’ll find endless examples of these curated experiences in action.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Martech Advisor

NOVEMBER 20, 2019

The digital shorts series for their Heroes miniature range - Families Reunited is an attempt to entertain and help families reconnect while they watch the series and enjoy the Heroes range of chocolates. Their flagship store Nike by Melrose in LA, has a curated collection based on personal styles of their Nike Plus members.

Brand Identity 61

Brand Identity Branding Allocation Peer-to-peer 61

Hubspot

MARCH 4, 2014

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? Such "effortless" storytelling contains crazy amounts of "behind the scenes" work.

Storytelling 28

Storytelling Startups Bundling Training 28

Hubspot

AUGUST 29, 2019

I also recommend (and personally subscribe to) their weekly email subscription, The Skinny , which offers a thoughtfully curated rundown of the latest PR, marketing, and communications news and trends. The End of Linear Storytelling: The #Thumbstopping Story of Our Digital Future Or Trading Catharsis for Engagement.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

ClearVoice

JANUARY 13, 2020

In the last decade, we saw an explosion of technology, ranging from apps, SaaS products, and many other tools, all promising to make our jobs — and our lives — easier. For example, customer case studies are one “storytelling” content format that are powered by AR, VR, and AI. Leverage technology. Invest in data.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

ClearVoice

FEBRUARY 16, 2020

So we’ve curated a 2020 roundup of some of the best programs out there for all price levels, from renowned academic programs to free online courses. Students take a series of 10 courses, each two weeks long, covering a range of topics, including the customer funnel, strategy, brand positioning, paid media, analysis and more.

Course 101

Course Training Work Management Planning 101

sagefrog

NOVEMBER 14, 2023

A carefully curated palette should not only align with industry expectations but also distinguish your brand from the competition and tie your visual identity together under a common theme. Repurposing Content: Turn your webinar into a range of content pieces, such as blog posts, whitepapers, or short video clips, to maximize its utility.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Content Standard

APRIL 26, 2019

The platform is instead putting a lot of effort into curating groups, so now’s the time to start building that private social media community your brand has been cooking up. “It’s about range, relevance, and frequency,” says content marketing officer Samuel Asquith.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Marketing Insider Group

SEPTEMBER 23, 2015

Need a lesson in brand storytelling? With content that ranges from funky floral arrangement how-tos to cool photo shoot staging ideas, users are glad to say “I do” to the smart content offerings. GE’s Instagram proves that it can be an aesthetically pleasing thing of beauty that is anything but boring. Home Depot.

Content Marketing 100

Content Marketing Brand Identity Branding Paid Search Agency 100

Hubspot

JULY 23, 2018

You can also add your own slides into your virtual presentation, practice for job interviews, learn how to network, and sell in a wide range of sales situations. Jaunt VR wants to make immersive storytelling the future of entertainment. So far, people mostly use virtual reality to entertain themselves. Discovery VR.

Blast Campaigns 50

Blast Campaigns Training Course Google 50

Marketing Insider Group

JANUARY 11, 2021

If you’re looking to scale your marketing efforts with new tactics and become a better brand storyteller, this one’s for you. Their carefully curated speaker lineup includes some of the most brilliant minds in digital marketing. Compared to some of the other conferences in our lineup, B2B Forum is a small-but-mighty event.

Conference 67

Conference Peer-to-peer Advertising Agencies B2B Marketing 67

Content Standard

JUNE 14, 2016

I became a marketer a year out of college and got in the door with my love for writing and storytelling. The first digital consultancy I worked for crafted and curated stories for a wide range of clients, from thriller authors to Healthcare IT clients. The team earned a patent for its invention in February 2016.

Paid Search Agency 40

Paid Search Agency Work Management Marketing Management Storytelling 40

Adobe Experience Cloud Blog

APRIL 25, 2017

Go curate the experience for the buyer. Steve shared that engagement is curating a personalized and meaningful experience and that we need to put all our energy into making our share of the finite buyer attention as meaningful as possible. We need to embrace that we are no longer able to prescribe the terms of the relationship.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Heinz Marketing

JULY 12, 2021

We cover a wide range of topics, with a focus on sales development and inside sales priorities. Build a relationship with your local bookstore and it could be the best source of curated books for you. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m So why this book next?

B2B Sales 105

B2B Sales Gartner Paid Search Agency Amazon 105

Hubspot

MARCH 6, 2019

Adobe Spark is a storytelling software for creating social graphics, video stories, and web pages. We’ve curated this list of 15 things you can do with Adobe Creative Cloud to give you an idea of the wide range of functionality it provides. It includes a wide range of tools and resources to help you reach your creative goals.

Creativity 69

Creativity Enterprise Management Work Management Mobile Advertising 69

Onalytica B2B

JANUARY 18, 2017

It’s an amazing field, combining the strengths of engineers, storytellers, artists, and data scientists to forge the future of customer experience. The number of martech ventures that are innovating new ways to connect brands and audiences in a digital world is measured in the thousands.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Hubspot

SEPTEMBER 10, 2014

To inspire all you business bloggers out there, we''ve curated a list of some of the most entertaining business blogs on the internet. While many other personal finance blogs are about rebuilding your financial life, LearnVest''s blog covers a much wider range of topics and are aimed at people in any financial position. 4) Pinterest.

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Marketing Insider Group

APRIL 27, 2021

For this industry, emotional marketing, storytelling, and accuracy will help you connect with your audience. The sector is also vast and ranges from providers and payors communicating with consumers to B2B brands that offer healthcare organizations technology, supplies, tools, and more. Why Should Healthcare Use Content Marketing?

Work Management 280

Work Management Marketing Management Examples Content Marketing 280

Top Rank Marketing

MARCH 11, 2024

We’ve compiled a list of services ranging from content strategy to analytics to help you understand how each of these services works and how they help your brand be the loudest voice in the market. Why B2B companies need content marketing services B2B buying cycles are long and involve a whole host of stakeholders.

Work Management 104

Work Management Marketing Management B2B Marketing Service 104

Heinz Marketing

FEBRUARY 19, 2018

We cover a broad range of topics, with a focus on sales development and inside sales priorities. Storytelling. Podcast formats from Q&A to curated shows. Would love to kind of hear from you, your perspective on storytelling, on radio and audio as a marketing channel, and why is it still so relevant?

Top of Funnel 48

Top of Funnel Banner Ads Paid Search Agency Banners 48

Marketing Insider Group

MARCH 16, 2020

Marketing Insider Group, for example, takes the top spot for in-demand keywords like ‘what is marketing,’ ‘what is employee activation,’ ‘thought leadership,’ ‘brand storytelling,’ ‘marketing speaker,’ and more. Curate Your Keywords. There’s no big secret, algorithm hack, or complex formula that helps the site achieve these results.

Lead Scoring 309

Lead Scoring Lead Ranking Budget Programs Marketing Budget 309

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. The platform offers a wide range of form types, such as lightbox popups, floating bars, slide-ins, and fullscreen welcome mats, all customizable with its drag-and-drop builder.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Marketing Insider Group

SEPTEMBER 5, 2023

One effective way to keep a pulse on the latest developments is by subscribing to industry newsletters or magazines, which often curate and highlight the most pertinent information. Also, attending webinars, workshops, or conferences can provide deeper insights and expose you to a broader range of perspectives. Storytelling with data.

Research 260

Research Content Marketing Work Management B2B Thought Leadership 260