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Without well-curated content being published on their social media every single day, most businesses would be closing their doors. 

Interestingly, social media is largely based on user behavior, and as a marketer, you know that well. A business owner could have the highest-quality products available on their niche, but without great content that reels their audience in, they won’t find new customers.

That’s when a marketer like you should make a triumphant entrance and let people know they need your service to help their business thrive. But for that, you need to be relevant on social media, as well. Especially on LinkedIn. 

LinkedIn: The Business Power Tool for Social Media Managers

Although LinkedIn is a social platform, that doesn’t mean it’s an optional one (like Instagram or Facebook). Of course, you could always create a weak LinkedIn profile and call it a day—just know you won’t be hired that way. 

In this article, you’ll learn exactly which parts of your LinkedIn profile you should start optimizing right now so your clients will find you—and hire you—quicker. 

#1: Make Yourself Look Good in Your Profile Picture

You don’t necessarily need to look like every other businessperson on the website–which isn’t hard, seeing that so many people have professional snapshots taken especially for LinkedIn.

However, you don’t want to upload a selfie, either. You’re putting yourself in front of hundreds of potential clients, and they’re all looking to hire someone serious. Your profile picture, before anything else, is what people will be looking at. 

Words can communicate, but so can pictures. Therefore, hire a photographer who can make you look like yourself—only better. 

(Don’t forget to make your snapshot at least 400×400 pixels.)

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#2: Edit Your Headline Beyond “Social Media Manager”

Your headline appears under your name. 

Yes, social media manager is your occupation. But again, there are so, SO many social media managers on LinkedIn. What makes you different? What are your specialties? Show them. 

For instance, if you’re a social media manager for small businesses, make that clear on your headline. People won’t guess what you do, and getting in touch with you is another step potential clients will have to take. They might as well just look for someone who’s more specific about their title. 

As a side note, try not to stuff your headline too much. Keep it short, yet powerful. Your title and specialty (main focus area) will do the job.

#3: Rewrite your LinkedIN Summary as Social Media Manager

The summary is your (only) chance to go in-depth about your social media management skills. Although you have a 2,000 character limit, users are allowed to see three lines of text before the “see more” appears. If your summary is weak, though, potential clients won’t want to see more. 

Consider adding the following points for a stronger, eye-catching summary:

• Create a strong opening line. Get straight to the point.
• Cite some of your biggest accomplishments.
• Use keywords users search for when looking for your job description.
• Don’t be dull. It’s okay to write in a friendly manner. Just please, avoid typos.

#4: Present Yourself with an Intro Video

Camera shyness can be a deal-breaker for some. Many professionals would rather keep their profile to words and images only, and that’s understandable. But a video could be the turning point that makes clients hire YOU instead of other social media managers. Here’s why: 

• Credibility. It might sound weird, but a video of yourself immediately shows prospects you’re a real person with real goals. This will, in turn, help people develop a much-needed sense of trust. 

• Personality. Showing people who you really are will get them used to working with you before they actually do. So talk like you talk. Don’t be overly serious when talking about yourself and your job. Smile! 

• Professionalism. Talking confidently will add to people’s expectations about you. Showing your expertise through words will reassure them that you’re the right person for the job. 

Save time managing your social media accounts

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#5: Get Recommended for your Social Media Management Skills

Don’t let people take your word for it. Let your clients help you with this one. 

Time to end your profile with a flourish: let hiring managers know you were being honest all along. Prove it to them. Ask clients to recommend you, highlighting your skills and the reasons why people should choose you to manage their social media marketing. 

This can be uncomfortable to ask for, hence many profiles have no recommendations on them. One way to do it is to ask for a recommendation in exchange for another, so it’s a win-win situation. 

However you do it, make sure the words are honest and will add credibility to your profile. The more recommendations you have, the more trustworthy you’ll look for potential customers. 

More than anyone, social media managers know that creating and publishing top-positioned content will bring any business visibility and conversions. DrumUp offers many subscriptions to help you achieve the results you’re craving. Check us out, and try DrumUp for FREE right now.