Sprout Social

DECEMBER 16, 2020

They take storytelling to a new level. They present a clear point of view. From feed to frozen aisle, you’re mentally inserting yourself in the chic social moments they curated as you eye your next pint of Jeni’s at the grocery store. Let’s take a look at some key ways this ice cream brand scoops people’s hearts on social.

Creativity 119

Creativity Curation Communities Storytelling 119

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 52

Storytelling Enterprise Management Brand Identity Branding 52

Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. As marketing tactics continue to evolve, accurately measuring the success of campaigns and allocating resources effectively presents itself as a challenge. Find Your Niche.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Zoominfo

DECEMBER 18, 2019

The ease of creating personalized news feeds, customized social media dashboards, and curated internet experiences means that it’s harder than ever to reach consumers with the one-size-fits-all marketing tactics of the past. So how do you make sure people want to see what you’re offering? When you build a brand, you need to get granular.

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This present approach has a better chance of converting an audience into leads. Visual presentations. …

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Content Standard

JULY 28, 2016

Those that had originally focused on licensed or curated content shifted in our direction and talked about content creation. We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft. It was an extraordinary day.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Scoop.it

SEPTEMBER 22, 2020

Use the power of storytelling. No wonder, messages presented as stories get etched in human memory 22 times better than plain facts. . It uses interactive storytelling to convey its features and preparation of the products. To make curating content a breeze, use a tool like Scoop.it We all love stories.

Conversion 86

Conversion Optimization Content Curation 86

ClickZ

FEBRUARY 19, 2020

Bandersnatach also showed that Netflix could leverage its platform and features to make product integrations much less intrusive and more curated around the specific content. A new paradigm for interactive storytelling. This is a big development for a company that needs to find creative new ways to monetize.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Seismic

AUGUST 31, 2020

The Seismic Storytelling Platform TM helps marketers through every step of the content lifecycle — creating the right content, curating it, and activating it for sellers who are then able to discover and deliver the most relevant content for every touchpoint in their buyer’s journey. Learn more.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

Magisto

MAY 20, 2020

Remote learning presents many opportunities, as well as challenges, for both teachers and students. Your videos should present one topic or chunk of information in a way that’s memorable and easily absorbed. Videos present a creative and innovative way to connect with your students and help them grasp educational content.

Video Marketing 52

Video Marketing Best Practices Curation Storytelling 52

Sprout Social

JUNE 7, 2023

Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. These insights are presented as intuitive reports that can then be shared with multiple teams to improve the overall brand experience.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Sprout Social

APRIL 28, 2020

They also need to know how to present that data in a digestible way for others. To close the gap, we need thoughtful data storytelling focused on audiences’ desired outcomes. Sprout’s research reveals that 33% of social media practitioners and 31% of social media leaders have this issue. There’s no need to reinvent the wheel.

Social Media 118

Social Media Media Enterprise Management Thought Leadership 118

Scoop.it

MARCH 7, 2023

To make sure that your video content is on par with your storytelling, and that you’re able to portray your brand and business properly with video, you should be able to produce high-quality videos. This is especially important now that short-form videos like Instagram Reels have completely taken over social media.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Seismic

APRIL 29, 2021

Microsoft Relationship Sales solution (MRSs) , Seismic LiveSocial , and the Seismic Storytelling Platform TM bring together robust business intelligence and analytics to help your organization focus on smart moves that generate revenue. The integration features give sellers resources to build trust and relationships with buyers—at scale.

Design 52

Design Buying Cycle Marketing Management Digital Transformation 52

Hubspot

JANUARY 22, 2021

The Thank You Page presents a prime opportunity to turn a lead into a customer — or a customer into a brand advocate. The Content Marketing Institute incorporates both native download links and curated suggestions for additional on-site content into their Thank You Pages. The best way to do this? Best Thank You Page for Downloadables.

Examples 98

Examples Best Practices Landing Pages Urgency Marketing 98

Mailmunch

JULY 9, 2021

For this reason, many organizations would curate the newsletter from their best article of the week, month, or quarter. A poorly curated newsletter will not only be ignored, but it can also increase your unsubscribe rate. Should one automate newsletters or curate them? No one does newsletter storytelling better than Unicef.

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Content Marketing Institute

MARCH 30, 2018

They bought into the idea of presenting their dealership staff as helpful members of the community to get more people to think of Honda (and visit Honda showrooms) when they’re ready to look for a car. Non-Obvious trend: Back-storytelling. One bonus idea to steal: Curate trends yourself. Be thoughtful. Be elegant.

Curation 108

Curation Content Marketing Proposals Dwell 108

Digilant

SEPTEMBER 28, 2023

Target Similar to Walmart, Target’s retail media network focuses on the seamless integration of curated shopping experiences across its physical stores, online platform, and app. Importantly, it presents benefits to marketers in the face of the following larger industry trends: 1. Why Is Retail Media Advertising Important?

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

Convince & Convert

FEBRUARY 1, 2016

Journey mapping has the power to revamp a brand’s key touchpoints through anecdotal storytelling and visualization. The holistic approach to social media content curation is perhaps the only strategy that involves a give-and-take between brand and buyer. The tool asks questions such as, “Does Jack search for vendors online?”

Top of Funnel 106

Top of Funnel Tips Digital Marketing Funnels Touchpoints 106

Sprout Social

JANUARY 12, 2023

Now that you’ve developed a slimmer list of themes, it’s time to present them to the executive team for feedback. Brand storytelling goes beyond the facts to highlight the “why” behind your business. While these efforts can be polarizing, they will ultimately help you curate an audience of loyal fans that want what you’re selling.

Lead Scoring 129

Lead Scoring Lead Ranking Effectiveness Brand Identity 129

Marketing Insider Group

MAY 7, 2014

Storytelling and the battle for customer attention. How Content marketers must be content curators and consumers themselves. And the best storyteller wins. I think the best storytellers are amazing synthesizers of all the overwhelming information and content and stories available to us. Where do you go for great content?

Paid Search Agency 100

Paid Search Agency Storytelling Marketing & Strategy Distribution 100

Bluetext

MARCH 15, 2023

Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. Followed by a complete spec user experience design presentation that knocked the cover off the ball. How has curation become a larger part of creative direction? Who was your first creative director?

Creativity 31

Creativity Marketing AI Curation Paid Search Agency 31

Bluetext

OCTOBER 24, 2023

In order to avoid these UX pitfalls and have the highest chance at digital success, Bluetext has curated a list of our favorite and most functional UX design practices. That being said, your brand’s story is still important but just needs to be presented in a clever way to sustain attention.

Design 37

Design Marketing Websites Lock-In Paid Search Agency 37

ClearVoice

JANUARY 26, 2024

Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI. User-Generated Content: UGC also requires an investment — from curating to repurposing. Invest in producing higher-quality social content to boost engagement.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

MARCH 4, 2014

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? Such "effortless" storytelling contains crazy amounts of "behind the scenes" work.

Storytelling 28

Storytelling Startups Bundling Training 28

KoMarketing Associates

JANUARY 16, 2013

Or, for new ideas about how to present content visually, keep current with Pinterest , the “ultimate visual content curation tool.”. After all, storytelling “sets a rhythm in motion to allow your readers to finish what they’ve started.” What lesson can B2B marketers learn from Beasts of the Southern Wild ?

Content Marketing 120

Content Marketing Planning Best Practices Content 120

SocialPilot

JANUARY 21, 2024

Upholding Reputation and Pursuing Excellence: In our digitally interconnected world, every guest review presents a unique opportunity for growth. The Hotel Regina Wengen’s social media strategy demonstrates the power of engaging storytelling and the effective use of video content. You can read the full case study here.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Hubspot

AUGUST 21, 2013

Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. According to this presentation by Bryan Rieger, that''s only a small fraction of the mobile web story.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Hubspot

FEBRUARY 16, 2022

Essentially, a sales hook (or pitch) is a condensed sales presentation that gets the conversation started regarding what your business is, as well as your product or services' main benefits. What is a sales hook? A sales hook is the same thing as a sales pitch.

Work Management 90

Work Management Marketing Management Tips Hubspot 90

Vidyard

JULY 25, 2018

It all depends on how much content you can create or curate. Use that to shape your social media storytelling. Be fearless in how you present your company. Consistency: Regularity Over Volume When I talk about posting consistency, most people’s minds immediately jump to publishing volume. How often is too often?

Social Media 94

Social Media Ad Building Brand Identity Branding 94

Hubspot

JANUARY 23, 2015

Some presentations are better than others. But the best SlideShare presentations represent all three. And if you''re looking to get started making your own PowerPoint or SlideShare presentation , why not learn from the best of the best? 25 Great SlideShare/PowerPoint Presentation Examples for Marketers.

Examples 28

Examples Advertising Agencies Best Practices Paid Search Agency 28

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. 10 Lessons from the World’s Most Captivating Presenters from HubSpot. Curated Lists I Wish We Created. Sure I could just gather up all the stuff my team and I created and promote it here.

Examples 100

Examples Peer-to-peer Content Hubspot 100

ClearVoice

FEBRUARY 8, 2019

And I’ve always believed that connecting people and storytelling is a beautiful thing. One of the things I find most interesting is… how curated our content is now. But if you look at my Instagram page, it’s curated. What do you attribute your courage and drive to? For lack of a better word, it’s safe.

Advertising Agencies 96

Advertising Agencies Curation Television marketing Social Media 96

Content4Demand

FEBRUARY 28, 2020

In his 2020 presentation, “Meet the Millennials: How B2B Brands Are Bridging Generational Divides for Teams and Buyers,” the Founder of iSocialFanz shared new insights on the importance of the millennial generation — both as B2B buyers and as part of the marketing team. The idea of storytelling in marketing isn’t new,” Fanzo said.

B2B Thought Leadership 53

B2B Thought Leadership B2B Marketing Effectiveness Thought Leadership 53

KoMarketing Associates

DECEMBER 19, 2013

The 3 Core Elements of Good Storytelling (And Why Your Business Needs Them) – Sean D’Souza, CopyBlogger. Make sure your content includes basic storytelling elements: drama, suspense, lessons learned, etc. Pixar’s 22 Rules to Phenomenal Storytelling – Gavin McMahon, SlideShare. So what does this mean?

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Martech Advisor

DECEMBER 19, 2019

B2B organizations can showcase the human aspect of the organization by releasing an employee-curated weekly playlist. Explore Social Media Storytelling. Marketing storytelling lets you share personal, relatable, and compelling messages with your audience. Storytelling doesn’t always have to be a tear-jerker.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Martech Advisor

NOVEMBER 20, 2019

Their flagship store Nike by Melrose in LA, has a curated collection based on personal styles of their Nike Plus members. From a newly designed website to the Guardian app, it is focused on presenting informed online journalism, yet innovating to keep up with changing times. Video showcasing the Nike Unlimited Stadium.

Brand Identity 61

Brand Identity Branding Allocation Peer-to-peer 61