article thumbnail

Content Curation vs. Creation: Finding the Right Balance

Scoop.it

Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost. Content curation is convenient and easy, but content creation tends to be more personal and reach your specific audience with more effect. So, how is one to choose?

article thumbnail

How Often Should You Curate Content as a Content Marketer

Scoop.it

Content curation is one of the most effective ways to keep your audience engaged without overwhelming yourself. Content curation saves you the time and hassle of creating content from scratch. However, you can’t simply rely on content curation to engage your audience. And this article can help you with that.

Curation 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Social Media Analytics to Personalize Your Content Curation Strategy

Scoop.it

Personalized content is superior, with 72% of customers only engaging with personalized messaging. So how do you access the proper information to personalize your content curation strategy for each customer? While all social media metrics provide valuable insight, a few stand out when personalizing content curation.

article thumbnail

How to Measure If Your Content Curation Is Successful

Scoop.it

Do you want to know if your content curation strategy is successful? Today, I want to show you how you can use content curation to improve your content marketing strategy and grow your business. We will start by defining content curation and sharing a few examples so you can see how it works. What is Content Curation?

article thumbnail

How to use data for content curation

Sprout Social

That’s where content curation comes in. In this guide, we show you how to use data to curate content for social media and share posts that resonate with your audience. What is content curation? But curating content for social media is a bit more straightforward. Why curate content?

Curation 139
article thumbnail

Curation and Personalization: How (Not) to Compete with Amazon

Convert

To put personalization back at the center of Amazon’s brand. The End of Machine Personalization. In talking about automatic personalization when it comes to Amazon, we immediately run into a problem: the company essentially invented the concept. Personalization by the Numbers. The focus of these techniques?

Amazon 88
article thumbnail

Why Content Curation is Essential for Service Based Industries

Scoop.it

Do you think content curation is just another term for content creation? Consider supplementing content creation with content curation. Content curation can relieve unnecessary pressure off your marketing team and free up company time and resources — especially when your “marketing team” is just you. Let’s take a look.