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Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Convince & Convert

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. This type of experience showcases the potential companies have to redefine their corporate website into a curated visual, shareable experience.

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Storytellers – Variety’s CMO on Producing Over 70 Live Events Per Year

Anyword

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. How do we develop our storytelling? How do we create more TV products?

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Social Spotlight: Why creativity is just the cherry on top for Jeni’s Ice Creams

Sprout Social

They take storytelling to a new level. Think captivating magazine ads with half a page of scene-setting. From feed to frozen aisle, you’re mentally inserting yourself in the chic social moments they curated as you eye your next pint of Jeni’s at the grocery store. It’s reminiscent of old-school advertising.

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“I Have a Rendezvous with Death” But No Long-Form Fear: It’s Time for Digital Storytelling

Content Standard

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. These are both well within your limits to curate and achieve. What comes to mind?

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No More Hidden Gems: How to Hook Consumers and Avoid Travel Content Clichés

Contently

However, avoid overuse of the word “local,” another meaningless trope enjoying a surge in popularity. “’The local cheese, the local market,’ that means nothing to me,” said Nick Papa, marketing copywriter at online magazine and travel company Atlas Obscura. Has it been in the family for five generations?

Content 188
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No More One-Hit Marketing Wonders

Content4Demand

Today, you’re more likely to be listening to curated playlists on Spotify and downloading albums through iTunes. Consider embracing interactive content, influencer marketing and new storytelling methods to freshen up some of the content you already have. by Alicia Esposito, Content Strategist.

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15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration

Hubspot

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. Brands from any industry looking to level up their visual storytelling chops should keep a close eye on fashion brands for inspiration.