Adobe Experience Cloud Blog

AUGUST 11, 2017

Content curation provides a direct path to thought leadership for brands and individuals. As you curate and share high-quality content , you’ll generate awareness and gain credibility. My content curation used to be 100% manual. I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it.

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Valasys

OCTOBER 11, 2022

Building connections in your industry or keeping in touch with your colleagues, landing your first job, or getting back to work after a significant break. LinkedIn is the only platform that comes to mind when one ponders over the aforementioned things. Finding your spot on LinkedIn . How to do it?

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Scoop.it

JULY 7, 2020

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Why organizing your curated content is essential.

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Scoop.it

NOVEMBER 3, 2020

Creating original content is hard work, not to mention time-consuming and often expensive. This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., Why Content Curation is Important.

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EveryoneSocial

APRIL 26, 2021

In 2020, LinkedIn made an official announcement that they would be sunsetting their employee advocacy product called Elevate. While some of the Elevate features certainly help improve the use of LinkedIn company pages, it does not create a true employee advocacy solution. LinkedIn Company Pages. Great news, right? Of course not!

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Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

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BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. Explainer posts, whether they are long-form articles, shorter blog posts, or how-to guides work well in a content marketing strategy as they walk the end-user or prospect through how to use or leverage certain products or services.

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Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Scoop.it

APRIL 28, 2020

This is the time to focus your nonprofit’s content efforts on content curation. What is content curation for nonprofits? Content curation is the process of selecting, editing, and publishing content from third-party sources to your audience. The benefits of content curation for your nonprofit.

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Sprout Social

JULY 21, 2022

Social curation and bookmarking sites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Platforms like Instagram, which has more than 1 billion monthly active users , have made it easier than ever before to curate and share photos and images. Social shopping networks. Interactive social media apps.

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Convince & Convert

SEPTEMBER 7, 2011

Whether you’re on a first date, meeting new people at a dinner party, or making it rain on Twitter, it’s just not a good idea to go on and on about yourself. This act of finding good content and sharing it is known as content curation. This creation-vs-curation paradox inspired me to look for some answers in the data.

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EveryoneSocial

FEBRUARY 4, 2020

As you may be aware, we had some big news in the world of employee advocacy last week: LinkedIn is shutting down their Elevate employee advocacy product by December of this year. In LinkedIn’s announcement they mention that they plan to build some Elevate functionality into Company Pages (more on that below). Automated content emails.

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Linkedin Work Management Paid Search Agency Case Study 83

Sprout Social

JUNE 30, 2021

While feeds are carefully curated, social media stories tend to be more spontaneous. This makes it a great way to ‘skip the line’ of the curated algorithm on many networks. Twitter Fleets (Stories). Twitter’s stories feature, called Twitter Fleets, is relatively new, released in late 2020. LinkedIn Stories.

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Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. Here are some tips to help you evaluate what will work best for you.

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Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Twitter followers) sees an average of only a hundred likes per Twitter post. A B2C example of this in action is fast food Twitter feuds. Even the New York Times (with 49.9M

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Convince & Convert

NOVEMBER 7, 2013

In celebration of reaching 300,000 followers on LinkedIn , L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” The campaign lives on a dedicated microsite, [link] , where users are asked to synch their LinkedIn profile to participate. After all, isn’t that part of the reason we’re all on LinkedIn?

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Buffer

JANUARY 23, 2023

Choosing to prioritize the right social networks for your goals Jack Appleby is a social strategist, writer, and marketer who has developed his own personal brand through his Twitter account specifically. But this year, the writer will be shifting his focus from Twitter to LinkedIn.

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Sprout Social

NOVEMBER 1, 2021

Chances are that your employees are already on social media and talking about their work. Employee advocacy is the promotion of a brand or company that an individual works at. Positively share about their experiences and work life, offering an “inside look”. What is employee advocacy? Types of employee advocacy. Organic reach.

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Work Management B2B Thought Leadership Thought Leadership Marketing Management 122

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Madalyn is for Twitter, what Mari is for Facebook. Her Twitter posts cover every aspect of SMM.

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Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

NOVEMBER 16, 2022

You get first dibs on in-depth tutorials, ultimate guides, and exciting updates on what leading enterprise marketing professionals are currently working on. This guide curates the upper echelon of content marketing influencers you can follow to sharpen your B2B content marketing skillset. Ann Handley. It’s time to act.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98

Buffer

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Biznology

AUGUST 11, 2015

SOCi does an amazing job automagically service up content into predefined categories that you can sort through and then collect into a library to be used later or by someone else in your group, share it immediately across the social media platforms you’ve linked up to all your respective Google +, Facebook , LinkedIn , and Twitter profiles.

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Convince & Convert

AUGUST 11, 2021

By using the same buyer personas created and used by the marketing department to develop the overall marketing strategy, marketing can identify the right micro markets for sales to focus their social selling efforts on social channels , like LinkedIn, Facebook and Twitter. Working Together for Your Social Selling Strategy.

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Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn.

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Linkedin Practices B2B Thought Leadership Best Practices 52

Valasys

JULY 31, 2023

It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels. The content is then curated and scheduled for distribution across various channels, such as social media, email, blogs, and websites, according to predefined rules and audience segmentation.

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Marketing Automation Services Automation Budget Programs Tools 98

DrumUp

JULY 16, 2019

Native video works differently on each of the four main social networks: Native video is certainly a large part of social media marketing. However, not all businesses know the ups, downs, benefits, and examples of how native video can greatly influence one’s social media following.

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Video Marketing Twitter Linkedin Social Networks 87

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting.

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Marketing Insider Group

JANUARY 4, 2021

What works for one SaaS company may not work for the next. LinkedIn is probably at the top of the list since it’s B2B-focused. Twitter makes sense, as well. Along with your original content, curate articles to post that are reputable, such as tech publications or industry groups. There Is No One Size Fits All.

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Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

ConvertKit

AUGUST 4, 2021

Welcome emails are the ideal format to introduce yourself, your work, and how they can benefit from it. Emails take your audience from noisy social media feeds to individually curated inboxes. Bastien Siebman: Minimalist Work newsletter. He shares them through Minimalist Work and Templana. A link to a popular guide.

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Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). These lists would be a lot different if they were focused on G+, Linkedin, Youtube, Pinterest, or Instagram.

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Twitter Paid Search Agency Personalization Planning 167

Webbiquity

APRIL 6, 2021

Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. What if there was a way to take a lot of the guesswork out of expanding your network, to consistently get connected with credible, experienced professionals who are able and willing to help with whatever you’re working on? The Product.

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Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Oktopost

FEBRUARY 19, 2024

The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? Your advocates are almost nine times more likely to post on LinkedIn than they are on X (formally Twitter), its closest ‘competitor’. Short answer–yes.

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Trends Practices B2B Thought Leadership Best Practices 69

Spiralytics

FEBRUARY 7, 2024

How Does Social Media Automation Work? Let’s understand how it actually works and the ways it can help you simplify your social media processes: 1. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. But that doesn’t mean you can rely on them for everything.

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Social Media Automation Marketing AI Marketing Automation Services 126

Scoop.it

MARCH 25, 2021

Creating new content is a huge bet, and curated content helps, but only if you put in the effort to distribute it. If you want to make sure you’re doing everything you can to get your curated content in front of your target audiences, both internal and external, you’re about to learn many techniques you can use to make it happen.

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Zoominfo

JUNE 12, 2019

Twitter Followers: 124k. Through Sales Gravy, Jeb has worked with numerous Fortune 500 companies to build top-performing sales teams, including Paycom & Autozone, just to name a few. Twitter Followers: 22.9k. Twitter Followers: 67.2k. Twitter Followers: 66.6k. Twitter Followers: 49.1k. Check them out!

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B2B Sales B2B B2B Thought Leadership Zoominfo 188

Pam Didner

JANUARY 12, 2022

One approach from the article is to help prospects make sense of the information by explaining, simplifying, and deconflicting information through a carefully curated learning journey. Communicate your explanation and responses in a series of targeted and curated content that Adamson calls a “collaborative learning” journey.

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Work Management Marketing Management Curation Best Practices 82

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. This curated list of top tools by Attrock can help you choose the one that best suits your business requirements. Image via Khoros 9.

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Work Management Marketing Management Social Media Stats 143

Lenny's Newsletter

AUGUST 20, 2023

Find the full transcript at: [link] Where to find Camille Hearst: • Twitter/X: [link] • LinkedIn: [link] Where to find Lenny: • Newsletter: [link] • Twitter/X: [link] • LinkedIn: [link] In this episode, we cover: (00:00) Camille’s background (04:24) Camille’s role as Head of Fan Monetization at Spotify (07:40) (..)

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