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Why Content Curation is Essential for Service Based Industries

Scoop.it

Do you think content curation is just another term for content creation? From topic research to consumer behavior analysis to outlining, drafting, and editing, there’s a lot of work to do. Consider supplementing content creation with content curation. So, how does it work? Let’s take a look.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If you are planning to incorporate thought leadership with content curation, then you’re not late. What is Thought Leadership?

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Creating a Killer Employee Advocacy Program in 2024: Trends and Best Practices

Oktopost

We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? Why is LinkedIn so popular?

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The Pros & Cons of LinkedIn Company Pages for Employee Advocacy

EveryoneSocial

In 2020, LinkedIn made an official announcement that they would be sunsetting their employee advocacy product called Elevate. While some of the Elevate features certainly help improve the use of LinkedIn company pages, it does not create a true employee advocacy solution. LinkedIn Company Pages. Trending posts from employees.

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Why and how you should organize your curated content

Scoop.it

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Why organizing your curated content is essential.

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Digital Marketing Trends: 11 Must-Follow Marketing Trends In 2022

seo.co

The same old digital marketing methods won’t work any longer. You need to know which channels work for your business. Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. Customers want it, and brands that deliver it win.

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B2B Content Marketing Practices that Work

BOP Design

In this article, we take a look at B2B content marketing practices that work and why they are effective. Explainer posts, whether they are long-form articles, shorter blog posts, or how-to guides work well in a content marketing strategy as they walk the end-user or prospect through how to use or leverage certain products or services.