KoMarketing Associates

JANUARY 22, 2015

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation? I hit the mother lode!

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Writing on the Web

FEBRUARY 19, 2014

Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? But ten years later, there are a lot of ways to spread your word and publish quality content online. Marketing is not the only reason companies can get value from blogging.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time. Kotler & Armstrong (2012 p.

Online Marketing 239

Online Marketing Work Management Marketing Management Tools 239

KoMarketing Associates

APRIL 24, 2014

From one side, we’re fortunate to work with organizations that dedicate budgets for SEO specifically but it’s critical to realize that the most impactful SEO strategies extend throughout a range of B2B marketing initiatives. Email Marketing. Social Media Marketing. Image and video optimization. Related Posts.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Media Curation Webinar Metrics 134

Hubspot

MARCH 27, 2018

These influencers were suggested by members of our team, and we encourage you to keep the conversation going on Twitter. 59 Female Marketing & Growth Influencers To Follow. Tiffany is a growth marketing consultant, international speaker, and founder of Flowjo.co. Tiffany Da Silva @Bellastone. Janet Choi @Lethargarian.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Writing on the Web

JUNE 11, 2010

First, let me share how this blog aggregator site works, and why it’s important for you to subscribe and bookmark it… then I’ll tell you some ideas Tony and I discussed. B2B Marketing Zone is a collection of blog posts and articles all around B2B Marketing. The Psychology of Content Marketing with Blogs.

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

Biznology

NOVEMBER 10, 2015

And then there’s content marketing — we know it’s evolving into outside-in marketing. Content Marketing is the New Website Content. Intuitively, cat people are going to do way better at mastering content marketing than dog people. Well, content marketing is tricky.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Content Standard

OCTOBER 27, 2015

I’ve also created a list of marketing and PR experts I’ve curated on Twitter. If you or your team are not in a place where you would be willing to make a tech change, then your time would likely be better spent working with your team to get to a place where that kind of innovation can happen.

B2B 40

B2B Marketing Agencies 1 Customer Satisfaction Paid Search Agency 40

Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

KoMarketing Associates

DECEMBER 30, 2014

But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here. The Ultimate List of IFTTT Recipes for Marketers.

Online Marketing 120

Online Marketing Peer-to-peer Curation Marketing & Strategy 120

Sprout Social

OCTOBER 21, 2019

Does your business need a Twitter account? Not every social media channel will work well for your industry. However, industries like software and tech have seen a lot of success with Twitter because they can curate content and pull users into their site. For B2B companies, LinkedIn is also a great choice.

Social Media 97

Social Media Advertising Channels Work Management Media 97

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

SEPTEMBER 28, 2015

While some require you to submit full articles, others accept topic pitches and are willing to work with you on an outline. Along with your basic information, it'll ask for links to your LinkedIn and Twitter profiles, themes or story ideas you'd cover, why you're an expert on the topic, and links to samples of your work.

Guidelines 28

Guidelines Advertising Mediums Opinions Thought Leadership 28

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Stevens & Tate

SEPTEMBER 10, 2021

Content Marketing is one of the most talked about and trusted online marketing tactics in 2021. 91 percent of B2B marketers are doing it, as are 86 percent of B2C marketers, according to the Content Marketing Institute. This process is called curating content and it takes less than 10 minutes.

Content Marketing 75

Content Marketing Content Viral Marketing Curation 75

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Webbiquity

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. 1) Storify.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Outgrow

JULY 15, 2021

Want to learn their YouTube marketing tricks? This is why we present to you our hand-curated list of 21 YouTube Channels that you cannot miss out on! Their goal to make marketers work smarter not harder using (you guessed it!) A Video We Love: Dive into the LinkedIn Hashtag Community with this video! We bet you do.

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

Marketing Insider Group

JUNE 8, 2015

Hubspot (@ Hubspot ) – The top resource for inbound marketers. 20 Facebook, Linkedin, Twitter and Pinterest Features You Didn’t Know Existed (But Totally Should) by Lindsay Kolowich has more than 16,000 shares (holy cow!) Copyblogger Blog (@ copyblogger ) has been doling out online marketing advice for quite some time.

Content Marketing 100

Content Marketing Paid Search Agency Planning Emarketing 100

Webbiquity

SEPTEMBER 22, 2015

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog. ** 5 STARS.

Social Media 100

Social Media Tools Media Enterprise Management 100

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

KoMarketing Associates

JUNE 9, 2015

In today’s digital world, there’s a lot of talk around diversifying content via multiple social platforms (Facebook, Twitter, Instagram, LinkedIn, Google+) and other digital media (blogs, video, ebooks, etc.). Read more about diversifying content: Face It! air travel, commuting home by train, etc.), Call to action language (i.e.,

Marketing & Strategy 120

Marketing & Strategy Storytelling Content Television marketing 120

Scoop.it

MARCH 17, 2022

People listen to their favorite podcasts on Apple Podcast, Google Podcast, or Stitcher during lunch or while driving or working out. All major platforms support video content, even LinkedIn. And live streaming is commonplace in online marketing to drive audience engagement. Not to mention, images are vital to SEO as well.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

KoMarketing Associates

JULY 2, 2015

By looking at existing content on your website or competitors, you can replicate what’s worked in the past and avoid or improve upon what hasn’t. One of my colleagues, Stacy Thompson wrote about this in a recent post where she reminds content marketers to leverage curated content as a method of driving social shares.

Content 120

Content Distribution Curation Keywords 120

Hubspot

JULY 29, 2018

For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Single Grain

FEBRUARY 21, 2022

Lacks a sufficiently large marketing team or the appropriate experience in the field of paid media. Unlike other channels that require months of hard work to see any meaningful results, such as SEO, Google Ads can provide almost immediate results. Finally, the agency should have experience working with companies in your industry.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

KoMarketing Associates

JUNE 26, 2014

Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? You see, variations of this tactic worked really well in the late nineties (and maybe in several years following). Cross-Link Related Resources: You’ve built the next great content marketing asset.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

Webbiquity

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. All are steps along the journey — critical steps.”

Social Media 100

Social Media Social Marketing Work Management Media 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. He’s smart.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

KoMarketing Associates

APRIL 19, 2016

In fact, a recent study has shown us that many major brands are working with startups and smaller agencies to handle content development and social media. Curated lists, infographics, interviews and guest posts are all great options to consider at this stage. Creating a B2B Digital Marketing Plan for 2016 [infographic].

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

Convince & Convert

SEPTEMBER 21, 2010

Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. It’s a good choice for agencies, too.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

APRIL 18, 2012

As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. ” And in another notable article on content marketing ( Whose job is content?

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Hubspot

AUGUST 9, 2018

Marketing internships are valuable because they help you determine what kind of marketing you want to do. Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness?

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92