Digital B2B Marketing

OCTOBER 16, 2012

The bigger that movement or change is, the harder your marketing needs to work to overcome resistance to change. But Pushing is Easier Than You Think Pushing to overcome the friction sounds like hard work… until you try to get someone else to push your content without payment! No one was interrupted with your message.

Inbound Marketing 100

Inbound Marketing Webcast Banner Ads Banners 100

Digital B2B Marketing

JULY 12, 2012

Media Kits and Research If you are working in a vertical for the first time, look at the sources publishers compare themselves too in their media kits and audience comparisons. Twitter Streams and Content Curators What sites do people in your audience read? Tip: if individuals share content using the popular bit.ly

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

JUNE 14, 2011

Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. Today, Bizo announced Switchboard, the first viable attempt I’ve seen to help marketers answer these questions. [No 38% work in the marketing and advertising industry. About Eric Wittlake.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

NOVEMBER 3, 2011

Dan and Dino can use their privileged position as Triberr founders to help distribute their story through Triberr. Passionate supporters are not passionate about this change , Dan and Dino will need to do more of the work this time. It is time to tell the story about how this change improves Triberr.

Twitter 100

Twitter Work Management CAN-SPAM Paid Search Agency 100

Digital B2B Marketing

SEPTEMBER 14, 2011

The comment or note improves the recommendation, helping your audience see what content is right for them. A content feed cannot compete with the recommendation value of carefully curated and reviewed content shared with additional comments. I work with B2B clients on media and integrated marketing programs.

Automation 100

Automation Content Curation Twitter 100

Digital B2B Marketing

JUNE 2, 2011

Noting the launch of Twitter lists today isn’t helpful. Even content curation can be the basis for becoming a stage zero content resource. When I look for information on inbound marketing, I turn to HubSpot, and if I’m looking to work with anyone in the category, HubSpot will be the first company I call.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

NOVEMBER 5, 2013

Enter curation, the glittering solution for today’s content marketers. On the surface curation sounds perfect. By consistently and carefully curating over time, become the source your audience looks to for the news and information that matters to them. ” Your choice should be easy: be the curated! Hallelujah!

Curation 100

Curation Content Differentiation Twitter 100