Is B2B Ready for Corporate Journalism?
B2B Memes
APRIL 20, 2010
It spelled out the feelings of many journalists when faced with the prospect of going over to the dark side , as David Meerman Scott has put it, by writing directly for a sponsor. Anything that might throw that point of view in doubt has to be left out, “even if it is true and even if it might help the reader understand something better.”.
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