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Digital B2B Marketing

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6 Free Ways to Find the Best B2B Advertising Opportunities

Digital B2B Marketing

Twitter Streams and Content Curators What sites do people in your audience read? See what content is shared on social media or through sources that curate content from a range of sites (like SmartBrief). With a little creativity, these free resources will help you uncover new opportunities for B2B advertising campaigns.

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Reducing Twitter Spam: Triberr’s Missed Marketing Opportunity

Digital B2B Marketing

Dan and Dino can use their privileged position as Triberr founders to help distribute their story through Triberr. Positioning: “The Reach Multiplier” position is about about broadcasting, Triberr needs to reposition themselves, likely in content curation or social media management.

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A New Way to Understand Your Social Media Audience

Digital B2B Marketing

Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. Today, Bizo announced Switchboard, the first viable attempt I’ve seen to help marketers answer these questions. [No

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Inbound Marketing vs Outbound Marketing: The Real Difference

Digital B2B Marketing

Two additional posts that can help you get started: 10 Ways to Kickstart Your Inbound Marketing Program Become An Inbound Marketer Without Creating (or Curating) Content Your Turn What keeps you from making the switch to inbound marketing, or have you already made it?

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Recommending Content and Automated Sharing of Content

Digital B2B Marketing

The comment or note improves the recommendation, helping your audience see what content is right for them. A content feed cannot compete with the recommendation value of carefully curated and reviewed content shared with additional comments.

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Five Keys to Creating Content that Drives Awareness

Digital B2B Marketing

Noting the launch of Twitter lists today isn’t helpful. Even content curation can be the basis for becoming a stage zero content resource. Ways to improve business or reduce cost that require purchasing your product are only valuable when I’m in market. Practical, hands on advice can be appropriate stage zero content.

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Why Content Curation Is Not The Answer

Digital B2B Marketing

Enter curation, the glittering solution for today’s content marketers. On the surface curation sounds perfect. By consistently and carefully curating over time, become the source your audience looks to for the news and information that matters to them. ” Your choice should be easy: be the curated! Hallelujah!

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