Digital B2B Marketing

MARCH 25, 2011

As marketers become publishers in their own right, it is natural they become expert content curators also. In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Marketing Insider Group

JANUARY 4, 2021

Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result. LinkedIn is probably at the top of the list since it’s B2B-focused. Twitter makes sense, as well. Creating optimized, quality content consistently is the way to win with SEO. Image: Brightedge Research.

Growth Marketing 360

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 360

SocialPilot

DECEMBER 6, 2023

Google was founded in 1998 so 20 years ago the verb ‘to Google’ didn’t exist. I wonder how many Pandas are left in the wild?”, “I’ll just Google it”. Curate Relevant and Impactful Content Whether you’re a consultant, employee or on the job hunt, you’re going to be Googled by your potential client, boss or recruiter.

Personalization 89

Personalization Brand Identity Branding Tips 89

Buffer

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. The over-curated tone is not for everyone, so take these tactics and apply them to your personal brand in a way that feels genuine to you.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

TrustRadius Marketing

MARCH 2, 2022

From the same base post, you can write a shorter caption for the Twitter post or remove Instagram hashtags from the Facebook version. You’ll find analytics for Twitter and Pinterest, but you won’t be able to monitor your inboxes across platforms. There are also no analytics for Facebook, LinkedIn, or TikTok.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Heinz Marketing

FEBRUARY 16, 2023

Unlike other social media platforms like LinkedIn, TikTok does not allow pages to create a “landing page” outside of the profile page. Like Twitter, engagement on TikTok tends to skew negative with about 34% of user interactions being negative, according to a 2020 report by Digiday.

B2B Marketing 97

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 97

Launch Marketing

SEPTEMBER 30, 2020

The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms? You can also use the graphs generated by Google Trends as images in your own content.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Pam Didner

JANUARY 12, 2022

One approach from the article is to help prospects make sense of the information by explaining, simplifying, and deconflicting information through a carefully curated learning journey. Communicate your explanation and responses in a series of targeted and curated content that Adamson calls a “collaborative learning” journey.

Work Management 82

Work Management Marketing Management Curation Best Practices 82

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Prioritize Mobile Experience in 2020.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

KoMarketing Associates

OCTOBER 4, 2016

While email (91 percent), LinkedIn (71 percent), and print (58 percent) ranked as the top three most important channels for distribution, I would be curious to know which channels B2B marketers deemed the most effective. Third Party Referral Analysis via Google Analytics. LinkedIn Group Participation.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Martech Advisor

NOVEMBER 20, 2019

Did you know that the conversion rate of Google remarketing ads in far higher than traditional display ads? In this five-minute primer, we discuss: What is Google remarketing? How to optimize Google remarketing costs in 2020. Google remarketing FAQs answered. What Is Google Remarketing? Reach a targeted audience.

Spending 71

Spending Google Ads Adwords 71

Scoop.it

JANUARY 14, 2021

For Twitter, such suggestions are found in the You might like section. Find the best content to curate. First off, content curation is a vital piece of the puzzle. To succeed in the content curation game, the content must be original — there is no middle ground here. to curate and share content.

Social Media 71

Social Media Media Curation Content 71

Marketing Insider Group

JULY 22, 2015

The best social selling teams and representatives are journalists and curators; delivering the right content to the right customer on the right channel at the right time of the sales cycle. Provide the type of content to get you found early in the buying process on LinkedIn, Twitter and Google Search.

Curation 100

Curation Sales Cycle RFP Content 100

KoMarketing Associates

APRIL 1, 2020

Company addresses (and Google My Business listings), phone numbers, and applicable contact forms. This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Marketing Insider Group

AUGUST 28, 2019

According to Forrester , customers consume nearly 12 pieces of content before making a purchase, and Ben Tyson of Google, is credited with saying, “Consumers consult an average of 14.8 For instance, if the ultimate goal is engagement, KPIs should be set around metrics collected via social channels such as LinkedIn, Twitter, or Facebook.

Allocation 101

Allocation Content Curation Thought Leadership 101

Biznology

FEBRUARY 11, 2016

So, instead of pimping the Penrose location directly via Twitter , Instagram , and Facebook , I only had a nearby gym, 9Round NOVA, and corporate’s 9Round Official account to tag and @reply. And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media.

Social Media 80

Social Media Work Management Marketing Management Media 80

Navigate the Channel

JUNE 19, 2023

Stay ahead of the curve by curating and creating diverse content that resonates with your followers. Insist on a Content Calendar and Content Schedule Whether it’s in a Google Doc or Excel sheet, document what message will go out via what channel and when. You need content, so you must create it and you must curate it.

Social Media 65

Social Media Media Curation Content 65

Biznology

AUGUST 18, 2015

If you haven’t read them yet, be sure to check out Social media content discovery and curation for the win , Your social media marketing automation solution , My online influencer research and engagement process , and Tools I use to amplify social campaigns. Upload and schedule photos for your Twitter account. ManageFlitter.

Marketing Automation Services 80

Marketing Automation Services Twitter Tools Work Management 80

Marketing Insider Group

JULY 10, 2015

Source: LinkedIN). When someone is going meet you for the first time – or is on the phone with you – they will search for you on LinkedIn, Google and Twitter. Establish yourself as an influencer and get found where your customers search – on blogs, LinkedIn, communities, Google, Twitter, SlideShare and even YouTube.

Marketing Analytics Tools 100

Marketing Analytics Tools Content Marketing Purchase Intent Curation 100

Marketing Insider Group

AUGUST 27, 2015

Before you start selling yourself, work on your personal brand’s curbside appeal and tune up your underperforming LinkedIn profile. Turn your LinkedIn and Twitter accounts into your reputation destination by regularly curating content: Tweet 10 times a day with links to smart and helpful early- and mid-funnel-related content.

Cold Calling 100

Cold Calling Top of Funnel B2B Thought Leadership Ad brokers 100

EveryoneSocial

FEBRUARY 22, 2022

There are two major activities involved in building your digital professional brand: Present yourself fully and accurately online by updating your Linkedin information so that it reflects where you’ve been in your career and where you want to go. adults Google someone before doing business with them. Optimize your LinkedIn profile.

Brand Identity 56

Brand Identity Branding Aggregators Paper 56

Parse.ly

FEBRUARY 6, 2019

Platforms that look promising (SmartNews, and yes, still Flipboard), platforms that look like they’re slipping (Twitter), and platforms that cannot make up their damn mind (looking at you, Google). Up 15% YoY, with fairly reliable growth MoM, Google News. Google Other. YoY, Twitter is down -17%.

Traffic 108

Traffic Content Facebook Google 108

Marketing Insider Group

JULY 18, 2015

This fact suggests the more you place yourself in front of others with your subject matter expert strategy, then the more you will have the opportunity to engage (Source: LinkedIn). LinkedIn Company Post Comments. Don’t Start A LinkedIn Group. Engage In LinkedIn Groups. Curate content to network with you network.

Social Media 100

Social Media SME B2B Thought Leadership Media 100

Biznology

SEPTEMBER 30, 2014

After complaining about Google+ in such articles as Google+ on Its Third Birthday and Is Google+ the Antisocial Network? , Everyone recommended trying out Circloscope but at $47 for an annual license covering one Google + personal profile & three business pages I was hesitant. Circloscope. FullContact.

RSS 80

RSS Linkedin Twitter Facebook 80

Oktopost

MAY 23, 2023

Say, a blog post that performed well on your website reinvented for LinkedIn or condensed into a few key points for a tweet. Google itself confirmed that the duplicate content penalty is a myth , but that doesn’t mean it will serve your SEO effort. This is the practice of putting old, previously published content to use elsewhere.

Social Media 91

Social Media Social Marketing Media Content 91

xiQ

AUGUST 4, 2018

The scary part is that this “guru” rattled of some big names in the industry, mentioned that he exerted influence over some of the leading marketing associations and had tens of thousands of followers on LinkedIn. Creative minds and technology vendors have taken over and now ABM definitions abound. Unifying Strategic Sales and Marketing.

Account Based Marketing 62

Account Based Marketing Marketing Automation Services B2B Thought Leadership Ideal Customer Profiles 62

B2B Marketing Traction

JUNE 4, 2012

One of my friends signed up for Twitter, followed me and forgot about it. I shared several article links on Twitter ( www.twitter.com/cmo4hire ) as I was curating content on www.Scoop.It. In a phone conversation when she told me what the messages said, I knew they had come from Twitter. She shut down her Twitter account.

Social Networks 100

Social Networks Social Media Twitter Curation 100

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Allison Mooney. allimooney. Amber Buhl.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

MAY 17, 2016

Google Review Count: 1,190,000. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. 1) Google Scholar. Google Review Count: 4,970,000. 2) Google Trends.

Planning 145

Planning Research Tools Best Practices 145

ClearVoice

JUNE 17, 2021

Not many marketers or creators would suspect that the behavior of middle-aged professionals on LinkedIn mirrors that of, say, college-aged young adults on TikTok. LinkedIn: 28%. WhatsApp and Twitter tied at 23%. They can also mask site-to-site differences, too. The state of social media in 2021: usage by platform. Snapchat: 25%.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Sprout Social

AUGUST 26, 2021

Search for your brand and the name of your product on social platforms like Twitter or Instagram to learn how customers actually use your goods and services. You can search for branded keywords and phrases organically on social; you can also peruse the reviews section on platforms like Facebook, TripAdvisor and Google.

Social Media 144

Social Media Research Social Marketing Media 144

Sprout Social

NOVEMBER 16, 2016

Today we’re excited to announce the launch of Bambu by Sprout Social ’s new apps for iOS and Android, now available in the App Store and Google Play Store. Quick Access To Important Curated Content. Multiple pre-approved post text suggestions make it easy to share content immediately to Twitter, Facebook and LinkedIn.

Curation 85

Curation Broadcasting Distribution Social Networks 85

SocialPilot

JANUARY 21, 2024

Online platforms such as TripAdvisor and Google Reviews offer a wealth of insights into your hotel’s performance directly from the guests. On their Twitter handle, @HyattConcierge , they demonstrate an active and empathetic approach to customer feedback. Take Hyatt Hotels Corporation, for instance. Let’s dive in!

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

xiQ

AUGUST 4, 2018

The scary part is that this “guru” rattled of some big names in the industry, mentioned that he exerted influence over some of the leading marketing associations and had tens of thousands of followers on LinkedIn. Creative minds and technology vendors have taken over and now ABM definitions abound. Unifying Strategic Sales and Marketing.

Account Based Marketing 59

Account Based Marketing Marketing Automation Services B2B Thought Leadership Ideal Customer Profiles 59

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Sprout Social

MARCH 19, 2020

Share your case studies in industry LinkedIn and Facebook Groups. Ask employees to add case studies from their clients to their LinkedIn publications. . More often than not, research starts with a Google search these days. According to Google, businesses with descriptive GMB listing are 2.7x

Advertising Agencies 109

Advertising Agencies Paid Search Agency Social Media Ad Agencies 109