vendor 
PathFactory
JUNE 7, 2022
Toronto, ON – June 6, 2022 – With more than 20 years of experience in B2B marketing , content strategy, and operations, Christine Polewarczyk joins PathFactory from Forrester where she was an evangelist for content strategy, content marketing , and content operations. . In my role at Forrester, I saw the landscape of players.
Leadspace
MARCH 9, 2022
The curation of the data, the precision of the personas , the resolution of the predictions and recommendations. Even more importantly – what problem does the vendor solve and who have they solved it for? A CDP also represents the customer acquisition and care strategy of a company.
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Leadspace
MARCH 9, 2022
The curation of the data, the precision of the personas , the resolution of the predictions and recommendations. Even more importantly – what problem does the vendor solve and who have they solved it for? A CDP also represents the customer acquisition and care strategy of a company.
Martech
JULY 27, 2021
A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. Curation is necessary to make sure product placement is correct, like making sure a beach brand is being used by people in the ocean, he said, offering an example.
Outreach
FEBRUARY 23, 2021
Today, B2B buyers expect sales teams to engage with them and curate experiences that focus on their interests, passions, and challenges. As the world settles into the new normal, Forrester Research predicts that 80 percent of B2B sales will happen remotely, while 53 percent of B2B workers hope to continue to work from home. The answer?
6sense
SEPTEMBER 29, 2021
Additionally, 6sense has curated a select group of partner sponsors — Uberflip, Reactful, Hushly, SalesLoft, and Sendoso — to show innovative platform integrations and demonstrate how to orchestrate personalized prospect engagement at scale. Other recent milestones for 6sense include securing $27 million in funding, acknowledgment from Inc.
Top Rank Marketing
AUGUST 14, 2023
While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Or you might meet someone from a vendor or an agency during the many networking events.
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