SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. B2B organizations must prioritize quality and value of content interactions over quantity. Data challenges — including the lack of well-curated, high-quality data — impede AI progress and amplify privacy concerns and trust issues.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Content4Demand

NOVEMBER 5, 2021

Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers. Intent signals emanate from buyers’ interactions with content. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. A zero-touch approach that still delivers the highly personalized and curated experiences B2B buyers want. And that’s where ABM comes in. Automation. In summary.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. I think the biggest AI trend we’ll see in the next couple of years is the ability for AI to make emotion-based decisions. Most of our interactions are often driven by emotions, yet we’re not always aware of that.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. and includes a carefully curated program of sessions. Friends of Search Amsterdam. Dreamforce.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

SpotMe Blog

SEPTEMBER 22, 2023

Read on for a curated list of the top 15 onsite event badge printing solutions designed to elevate your attendee experience while sparing you stress and unnecessary expense. This growing trend towards sustainability in event management also seems to be highlighted by the higher adoption of on-demand, onsite badge printing.

Work Management 52

Work Management Enterprise Management Marketing Management Budget Programs 52

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40