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New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

This act of finding good content and sharing it is known as content curation. This creation-vs-curation paradox inspired me to look for some answers in the data. The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. Also: we’re hiring! ).

Curation 166
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The 23 Best Content Ideation Tools

Webbiquity

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review: “Aggregates the best of the web. 3) Scoop.it.

Tools 100
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The 14 Best Content Planning and Research Tools

Webbiquity

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. Sample review: “Super user friendly, works perfect and is very affordable! Showcase reviews: Online Marketing Institute.

Planning 145
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How to optimize your content publication process in Scoop.it

Scoop.it

There’s no one-size-fits-all when it comes to content hub structures, but here’s a sample framework to get you started: Broad categories as high-level overview. These are the center of your content curation strategy. Enrich your curated content with insights. Select the topic you’re curating to. Core topics. Bookmarklet.

Process 53
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The 7 Best Social Media Analytics Tools for Marketers in 2020

Hubspot

To aid with monitoring engagement, HubSpot's software allows users to publish on the go directly through the CRM. This is a sample report that gives a high-level overview of audience insights, demographics that are crucial when planning a social media campaign. Here is a sample ActiveCampaign custom reports page.

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AI copyright could lead to new Marketing opportunities

Kevin Indig

A sample came to the conclusion that 1% of Stable Diffusion’s dataset might have come from watermarked photos. UGC platforms like Facebook, Yelp or IMDB don't technically own reviews but can use them in many ways as specified in their terms of service (which no one reads). Content ownership is a complex problem.

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Can You Build a Content Marketing Super Brand

Convince & Convert

As part of his book research, Mark asked me about how I have built for myself a “super brand” where people trust or want to consume what I create, without having to sample it first, and whether anyone could create a “super brand” if they chose to do so. But that’s the power of content curation as a brand-builder.

Branding 160