Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. Whether you are a designer or a consumer, knowing the power of color psychology can help you make better decisions. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Vidyard

MAY 10, 2018

As an expert on marketing automation and a self-described “salesperson trapped in a marketer’s body” (she spent a decade building the marketing automation space as a sales leader at Eloqua) she’s uniquely qualified to comment on how to make the best use of the seemingly boundless sales tools at your disposal.

Marketing Automation Services 73

Marketing Automation Services Eloqua Budget Programs Training 73

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. San Francisco, CA · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. About Vidyard.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

DealSignal

SEPTEMBER 5, 2023

Helping you make an informed decision for your sales and marketing efforts. This article explores the differences between these platforms to help you make an informed choice that aligns with your sales goals. This adaptable approach ensures access to carefully curated information that precisely matches specific needs.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

chiefmartech

MARCH 20, 2018

As we’ve seen with other enterprise marketing stacks, Juniper Networks has blended solutions from three major marketing cloud vendors: Adobe, Oracle Eloqua, and Salesforce. MarTech is a carefully curated, vendor-agnostic event focused on real-world innovation at the intersection of marketing, technology, and management.

Enterprise Management 45

Enterprise Management Network Marketing Marketing Management Reachforce 45

Convince & Convert

OCTOBER 2, 2013

Responsive design has helped (responsive design basically takes your “desktop” content and makes it perfectly readable on a mobile device), but this is a band-aid, in my opinion. Assign an editor to help them tell a story that works for your content marketing program. Your customers have so much content out there that can be helpful.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Marketing Insider Group

DECEMBER 22, 2011

Brands, Aggregators and Journalists [link] Great post from @ markivey | focus on content and real-time curation. juntajoe The Content Marketing Playbook [free] [link] w/ help from @ jonkranz @ eloqua @ prnewswire #cmi. …Social Media Popular as TV, Movies Lose Appeal [link] via @ marketingprofs. BrennerMichael.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Single Grain

MAY 31, 2023

Here is an example table listing some goals and their description to help you define your own custom strategy: 2) Set Data Privacy Standards The next step is to familiarize yourself with relevant data protection regulations such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Tap your internal subject matter experts and help them create personal brands. Google does a good job of this with the help information for their various tools. • To scale content creation, use of a mix of original content and content curation –select the good stuff and add value to it. •

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. Which campaigns are helping sales and which are not?

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Albacross

JANUARY 17, 2020

This very important information helps us coin our marketing strategy & set up our advertising targeting, as well as to know where to dedicate our sales efforts. It's super helpful for organizing prospects into segmented cohorts and tracking the progress of where our potential customers are in the sales pipeline. GetProspect.io

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Outgrow

MARCH 5, 2020

A combination of Uberflip and SnapApp offering will help marketers understand not only what engages the buyers, but how far they engage with it and which kind of questions grab their attention the most. Well, we have curated a list of 5 great tools that can serve as alternatives to SnapApp. Read on to find out what they are.

Outgrow 52

Outgrow Marketing Automation Services Top of Funnel Customer Surveys 52

KoMarketing Associates

JUNE 26, 2014

Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors. Eloqua incorporates comprehensive summary details and cross-links for each sub-section as well as “featured” resources in main content area.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

Convince & Convert

MARCH 18, 2016

I want to add some much-needed clarity to marketing technology, and Marketing Marvels helps. Welcome to episode number 2, dos, of Marketing Marvels, the show from Convince & Convert Media where I help you discover new marketing technology to improve what you’re doing in your business. Jay: Hey guys, it is Jay Baer.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Convince & Convert

JANUARY 11, 2017

And to help you get your head around the immense potential of this sophisticated form of tracking, I called on the company’s CEO Danial Kushner. And even if I’m doing paid ads, we have the platforms in place to help us measure the leads and we can follow that down the pipeline. This tactic is called social media attribution.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Like most questions in business, the answer is, “it depends,&# but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Marketing Insider Group

SEPTEMBER 22, 2011

until I show them the Eloqua Content Grid and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. As proof of the power of inbound marketing, Eloqua reports that the infograph resulted in nearly a thousand tweets, hundreds of inbound links and 49 sales opportunities. They help to drive community.

Eloqua 100

Eloqua Marketing & Strategy Blogger Ad Frequency 100

Hubspot

OCTOBER 29, 2019

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. What does this look like in practice at a company? Share it and ask people to engage in the comments.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

PathFactory

SEPTEMBER 12, 2018

In my view, Forrester’s The Birth Of The B2B Consumer report aims to help marketers close this gap. Anything that is not immediately personalized, curated, and responsive to buyer needs is just part of the noise – and that means fewer buyers, moving slower. lift in customer adoption. We recommend jumping in with both feet.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

Hubspot

AUGUST 21, 2012

Do you get up every morning to help your company grow and deliver on your promise to customers? Eloqua's Amazing Infographics. Eloqua , a marketing automation company, is a big believer in inbound marketing and the value of content for B2B. Not interesting enough?!" Are you passionate about it? Visual Content.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

Zoominfo

AUGUST 7, 2018

Market intelligence tools pull and organize data from a variety of sources into one location to help B2B marketers make more informed, strategic decisions. Sprout’s comprehensive social listening features help marketers measure brand awareness, monitor relevant keywords, and identify influencers with high follower counts.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

Market Intelligence Market intelligence tools pull and organize data from a variety of sources into one location to help B2B marketers make more informed, strategic decisions. Sprout’s comprehensive social listening features help marketers measure brand awareness, monitor relevant keywords, and identify influencers with high follower counts.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130