KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. 25 Outstanding Content Marketing Tools For Your Brand. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Vidyard

MAY 10, 2018

As an expert on marketing automation and a self-described “salesperson trapped in a marketer’s body” (she spent a decade building the marketing automation space as a sales leader at Eloqua) she’s uniquely qualified to comment on how to make the best use of the seemingly boundless sales tools at your disposal.

Marketing Automation Services 73

Marketing Automation Services Eloqua Budget Programs Training 73

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. San Francisco, CA · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

chiefmartech

MARCH 20, 2018

As we’ve seen with other enterprise marketing stacks, Juniper Networks has blended solutions from three major marketing cloud vendors: Adobe, Oracle Eloqua, and Salesforce. MarTech is a carefully curated, vendor-agnostic event focused on real-world innovation at the intersection of marketing, technology, and management.

Enterprise Management 45

Enterprise Management Network Marketing Marketing Management Reachforce 45

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

DealSignal

SEPTEMBER 5, 2023

This ensures verified B2B data, and curated and refreshed lists within 2 to 24 hours before a marketing campaign or sales outreach begins. This adaptable approach ensures access to carefully curated information that precisely matches specific needs. Unlike its competitors, DealSignal doesn’t just store data; it keeps it current.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Manticore Technology, Marketo, Eloqua, to name a few).

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Convince & Convert

OCTOBER 2, 2013

For curation , look at PublishThis or Curata. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. For production , look at DivvyHQ , Kapost or InboundWriter. For content management , look at something like Compendium. For content distribution , look at Disqus , Outbrain , PRNewswire or Taboola.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

SnapApp

SEPTEMBER 18, 2012

re actually often generated by auto-curating or keyword triggered apps that require no human involvement whatsoever after setup. Indifferent tweets or those with a neutral sentiment don't give readers a reason to click a link, or an opportunity for conversation.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

Marketing Insider Group

DECEMBER 22, 2011

Brands, Aggregators and Journalists [link] Great post from @ markivey | focus on content and real-time curation. juntajoe The Content Marketing Playbook [free] [link] w/ help from @ jonkranz @ eloqua @ prnewswire #cmi. …Social Media Popular as TV, Movies Lose Appeal [link] via @ marketingprofs. BrennerMichael. Michael Brenner.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. To scale content creation, use of a mix of original content and content curation –select the good stuff and add value to it. • Though both Genoo and Eloqua provide marketing automation software, they fit at opposite ends of the market in terms of company size, so they rarely compete.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

The ABM Agency

MARCH 26, 2021

If you’re looking to get your account-based marketing (ABM) program pilot campaign off the ground or just need better results from your current ABM program, your arsenal of technology must be highly curated and have the ability to: Better identify your target accounts. Examples: Marketo , Pardot , Oracle Eloqua. Marketing Automation.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

Single Grain

MAY 31, 2023

Intelligent Content Curation Intelligent content curation is the art of leveraging AI algorithms to research, curate and deliver personalized content to users based on the latest market trends.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Outgrow

MARCH 5, 2020

Well, we have curated a list of 5 great tools that can serve as alternatives to SnapApp. It helps top brands curate interactive content in order to generate new traffic and increase lead conversions. But this has led to a very important question for SnapApp users - What now? Where do they go for their interactive content needs?

Outgrow 52

Outgrow Marketing Automation Services Top of Funnel Customer Surveys 52

KoMarketing Associates

JUNE 26, 2014

Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors. Eloqua incorporates comprehensive summary details and cross-links for each sub-section as well as “featured” resources in main content area.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

Albacross

JANUARY 17, 2020

AeroLeads To curate information in real-time, where you can find B2B data, emails, and phone numbers. Eloqua It is Oracle’s marketing automation solution, aimed at the enterprise market. Where you can identify which products are shoppable in the post. That has been very beneficial for the customer to check out directly from Instagram.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10. That was very intuitive.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JANUARY 11, 2017

Now, whatever tracking method I’m using—if this is Google Analytics, a marketing automation platform, like Act-On, SalesFusion, Marketo, Eloqua, all those technologies—it is going to tell me as the marketer that this lead came from a Google search. They left their information. And you’re actually going to give incorrect attribution.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. I know that this prospect uses Eloqua.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Marketing Insider Group

SEPTEMBER 22, 2011

until I show them the Eloqua Content Grid and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. As proof of the power of inbound marketing, Eloqua reports that the infograph resulted in nearly a thousand tweets, hundreds of inbound links and 49 sales opportunities. View more documents from Eloqua.

Eloqua 100

Eloqua Marketing & Strategy Blogger Ad Frequency 100

Hubspot

OCTOBER 29, 2019

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. What does this look like in practice at a company? Blog (optional).

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

PathFactory

SEPTEMBER 12, 2018

In order to boost customer adoption and retention rates, they launched a universe of always-on educational content using a sophisticated technology stack including Eloqua and PathFactory to help new customers self-educate faster and more easily. As a result of their post-sale Content Activation strategy , they saw a whopping 3.5X

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

Hubspot

AUGUST 21, 2012

Eloqua's Amazing Infographics. Eloqua , a marketing automation company, is a big believer in inbound marketing and the value of content for B2B. Over the years, in addition to developing a content-rich blog, Eloqua has also released a number of successful infographics focused on the core issues of its target audience.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

Zoominfo

AUGUST 7, 2018

This tool provides employees with a curated feed of pre-approved content, along with text suggestions for social media promotion. Here are three crowd favorites: Oracle : Eloqua is a 2018 G2 Crowd leader in the best marketing automation software category for enterprises. But which tools do marketers rely on to get the job done?

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

This tool provides employees with a curated feed of pre-approved content, along with text suggestions for social media promotion. Here are four crowd favorites: Oracle Oracle Eloqua helps B2B marketers set up automated nurturing emails, build customized emails, and create targeted lists.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130