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| | BUZZ MARKETING FOR TECHNOLOGY
JULY 28, 2010 [Curation, Differentiation] B2B Marketing needs to Curate a Vibrant Community
Those already predisposed to buying our products and create a level of service and differentiation for them that is commensurate with their buying habits? Share this on Facebook. If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Let me explain …. Stay tuned as I begin to launch this for next year.
| | B2B MARKETING INSIDER
DECEMBER 20, 2011 [Curation, Differentiation] How To Generate ROI (Return On Interesting) With Content Marketing
All while landing marketing at it’s rightful place at the leadership table as the advocate for customer value, insights and loyalty. It now effectively costs nothing to get messages out to the market, via web pages, blog posts, Twitter, or Facebook – it’s easier than ever to “make noise”. You don’t have to create all the content yourself (curation). Photo Source.
MAY 14, 2013 | WEBBIQUITY
[Curation, Differentiation] 30 Awesome Blogging Guides, Tips and Resources
SEPTEMBER 16, 2012 | BLUE FOCUS MARKETING
[Curation, Differentiation] 2012 #Nifty50 Top Men in Technology on Twitter
DECEMBER 20, 2011 | B2B MARKETING INSIDER
[Curation, Differentiation] How To Generate ROI (Return On Interesting) With Content Marketing
JULY 28, 2010 | BUZZ MARKETING FOR TECHNOLOGY
[Curation, Differentiation] B2B Marketing needs to Curate a Vibrant Community
JULY 26, 2010 | WEBBIQUITY
[Curation, Differentiation] 19 New Featured Sources on the B2B Marketing Zone
DECEMBER 14, 2009 | JUNTA 42
[Curation, Differentiation] 100 Social Media & Content Marketing Predictions for 2010
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| | WEBBIQUITY
MAY 14, 2013 [Curation, Differentiation] 30 Awesome Blogging Guides, Tips and Resources
And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. Contending that “Everyone always jumps onto Facebook and Twitter as one of their first social media activities. How can you differentiate yourself from others who are blogging in your niche?”). Why Blog. Reporting that “the number of Inc. ”).
| | BLUE FOCUS MARKETING
SEPTEMBER 16, 2012 [Curation, Differentiation] 2012 #Nifty50 Top Men in Technology on Twitter
Brands willing to engage with and give back to their communities will see these efforts rewarded with increased sales, market share and—most important of all—improved brand loyalty. Enterasys’ customer service and support is universally recognized as true company differentiation. Nick creates & curates ideas by playing with the future. Chris Adams – @chrishadams.
| | WEBBIQUITY
JULY 26, 2010 [Curation, Differentiation] 19 New Featured Sources on the B2B Marketing Zone
Why Use Twitter, Facebook & LinkedIn for Content Marketing? Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). What’s a Facebook fan worth? Mobile Curates Web Content , June 29, 2010. Facebook For CRM , Monday, July 19, 2010. How Much do you have to use Facebook and Twitter to Really be Effective?
| | JUNTA 42
DECEMBER 14, 2009 [Curation, Differentiation] 100 Social Media & Content Marketing Predictions for 2010
Ari Herzog When you consider approximately 16% of the Fortune 500 have a public-facing blog, 28% of those blogs link to Twitter accounts, and 17% of the companies use blogs, Twitter, and Facebook to engage (or in many cases, broadcast only) with their customers, those are telling statistics. First, let me differentiate between B2B brand marketers and consumer brand marketers - these are very different worlds with very different customers and stakeholders. Also, we need to differentiate between agency side and corporate side. No kidding!
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