Remove Curation Remove Differentiation Remove Facebook Remove Loyalty

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5 Things Spotify Can Teach You about Content Curation


When it comes to killer content curation and user engagement, Spotify is a role model. In fact, they’re doing such a good job with music that there are five big lessons Spotify can teach anyone trying to curate engaging content: Lesson #1: Add Unique Value. Spotify doesn’t just provide a music streaming service—it curates playlists and allows customers to curate their own.

B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

Those already predisposed to buying our products and create a level of service and differentiation for them that is commensurate with their buying habits? Share this on Facebook. If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Let me explain …. Stay tuned as I begin to launch this for next year.

How To Generate ROI (Return On Interesting) With Content Marketing

B2B Marketing Insider

All while landing marketing at it’s rightful place at the leadership table as the advocate for customer value, insights and loyalty. It now effectively costs nothing to get messages out to the market, via web pages, blog posts, Twitter, or Facebook – it’s easier than ever to “make noise”. You don’t have to create all the content yourself (curation). Photo Source.

7 Tips for a Rocking Social Media Strategy


If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. How can your organization differentiate, and build relationships on noisy platforms? The study illustrated above indicates that today’s marketers are most likely to use social media for brand recognition, customer loyalty, driving sales, and improving their SEO. Engagement.

19 New Featured Sources on the B2B Marketing Zone


Why Use Twitter, Facebook & LinkedIn for Content Marketing? Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). What’s a Facebook fan worth? T-Mobile Curates Web Content , June 29, 2010. Facebook For CRM , Monday, July 19, 2010. Share this on Facebook. Sarah Worsham ( @sazbean ). June 7, 2010.

100 Social Media & Content Marketing Predictions for 2010

Junta 42

   Ari Herzog When you consider approximately 16% of the Fortune 500 have a public-facing blog, 28% of those blogs link to Twitter accounts, and 17% of the companies use blogs, Twitter, and Facebook to engage (or in many cases, broadcast only) with their customers, those are telling statistics. First, let me differentiate between B2B brand marketers and consumer brand marketers - these are very different worlds with very different customers and stakeholders. Also, we need to differentiate between agency side and corporate side.   No kidding!