B2B Memes

AUGUST 10, 2012

AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. But is transparency an adequate defense?

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. But is transparency an adequate defense?

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

SEPTEMBER 9, 2010

Thackray describes its method as combining “the latest technology and good old-fashioned market knowledge” to create a mix of aggregated, curated, and original content, organized by semantic algorithms and overseen by an editor. Similarly, I think they’re wise to match their curated third-party content with original work.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100