Remove customer

B2B Memes

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Three Ways to Make Media More Personal

B2B Memes

We wanted to let our registered users select their interests from a predetermined set of categories, then present a customized home page when they logged in. To make your content more personal, you have to empowever every person on your staff and give them a bigger role in deciding what content to create and curate. The onset of Web 2.0

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Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

Thackray describes its method as combining “the latest technology and good old-fashioned market knowledge” to create a mix of aggregated, curated, and original content, organized by semantic algorithms and overseen by an editor. Similarly, I think they’re wise to match their curated third-party content with original work.

Media 100
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Is B2B Ready for Corporate Journalism?

B2B Memes

Though content marketing may try to mimic the balance of journalism, it’s an appearance, she says, not a reality: “The real (ethical, if you will) problem with content-solution, custom publishing writing is that it is deeply dishonest to the reader. The reader is left not knowing what they don’t know. Why then does the writer do it?

Ethics 100
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Want to Twitter Better? Diversify Your Pronouns

B2B Memes

” For the most part, he’s talking to marketers, trying to get them to focus on the information their customers need rather than what the marketers most want to talk about: themselves. One of my favorite Joe Pulizzi sayings is “ it’s not about you.” Journalists generally don’t see this as their own problem.

Twitter 100