Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Scoop.it

DECEMBER 28, 2023

From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. This will be essential in convincing buyers to invest in your products. And, sure — well-written, curated content works wonderfully in this regard.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. Businesses Realized the Value and Ramped up Production.

Lead Ranking 290

Lead Ranking Lead Scoring CMS Development Content Marketing 290

Contently

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. At that point, hopefully , you convert your readers to your customers. Write for your target audience, then optimize where it makes sense,” she says. And you make your article longer.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

SmartBug Media

NOVEMBER 21, 2019

While the importance of retaining an existing customer is widely known, many marketing, client fulfillment, and sales teams miss out on the opportunity to upsell. Here are three effective ways to drive product upsells using marketing automation: 1. Use Lead Nurture to Sell Additional Products/Upgrades.

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Automation Product 69

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

BOP Design

DECEMBER 21, 2021

Thought leadership articles aren’t sales pieces, rather, they are educational content pieces (copy, video, illustrations, etc.) Essentially, they showcase the expertise of your team, educate the end-user, and build up your firm’s credibility in your industry. How are other people using your product or service?”

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Marketing Insider Group

NOVEMBER 18, 2020

Create Content that Addresses Your Customer Journey. And that requires an agency that has developed a particular kind of harmony in addition to individual expertise,” commented one of the publishers of the report. The management team expects marketing to lower customer acquisition costs. Develop Strategic Marketing Objectives.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Bluetext

MARCH 19, 2024

Tailor Your Profile for Each Platform Customize your profile on LinkedIn, Instagram, TikTok, and Reddit to resonate with the unique audience and features of each platform. Refresh these pages with engaging content, including product updates, industry insights, and thought leadership articles.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Liveintent

DECEMBER 2, 2019

Brands and publishers looking to grow, understand, and retain their audiences should have one channel at the top of their list: email. It remains the most powerful way to reach target audiences, and is the go-to platform for both customers and marketers. In fact, customers appreciate it. Think about it.

Top of Funnel 103

Top of Funnel Marketing Funnels Email Marketing Cross-Selling 103

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for.

Examples 78

Examples ROI Planning Work Management 78

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Scoop.it

JANUARY 26, 2023

Experienced marketers and sales experts understand that each stage of the sales funnel is equally important in guiding potential customers on their journey. Keep in mind that quality content plays a vital role in nurturing and retaining customers as well, turning them into lifelong brand advocates down the line. Here’s how to do it.

Top of Funnel 87

Top of Funnel Conversion Case Study Case Studies 87

Liveintent

JANUARY 14, 2020

5 New Year’s Resolutions for Media Publishers. According to a publisher satisfaction survey conducted by Digiday , more than 80% of publishers post content to Facebook News Feed and Instagram, while nearly 70% of publishers post to Google AMP. . alone “ It’s like a new type of traffic.

Media 100

Media Advertising Agencies Peer-to-peer Paid Search Agency 100

Sprout Social

FEBRUARY 3, 2022

” If you’re stuck or have no idea what to promote and publish next, we can help. Launch a new product or service. Improve customer engagement and satisfaction. Increase customer lifetime value (CLTV). Reduce customer churn. Where do you have an existing marketing presence and customer engagement?

Campaigns 135

Campaigns Planning Paid Search Agency Advertising Agencies 135

ConvertKit

OCTOBER 21, 2020

Should I send curated links, or write something new every week? To help you get started, we dove into a few of our favorite email newsletter examples from independent creators—artists, writers, educators, and even bakers—to bring you ideas, inspiration, and advice on how you can launch your own email newsletter. Let's dive in!

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Paul Gillin

JULY 29, 2010

All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 Content curation is about filtering the stuff that people really need from out of all the noise around it. Content curation is about filtering the stuff that people really need from out of all the noise around it. More wheat, less chaff.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Scoop.it

APRIL 13, 2023

Do you plan to sell products or services via YouTube? Or do you want to inspire the audience by educating and entertaining them with compelling videos? Also, make sure to learn your target audience inside out: You need to know what they want to come up with the relevant content for them. For what do you need this channel?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Scoop.it

AUGUST 2, 2022

Are you trying to sell a service or product? They want to change the diamond industry by providing ethical, quality diamonds to their customers. Their content offers in-depth information to questions that can benefit their target audience that correlate not just to wedding rings but also catering to the bride’s every need.

Rules 64

Rules Planning Content Correlation 64

Contently

OCTOBER 24, 2019

Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Overall, it has increased engagement in a very particular target demo that Money wasn’t serving before.

Newsletter 72

Newsletter Service Best Practices Budget Programs 72

Choozle

MARCH 18, 2022

With billions of websites across the open web, it can be challenging to know how to place your digital ads to guarantee you reach your target in-market audience. Target and conquest specific products with Amazon’s ASIN product tags to compete for sales or complement upcoming purchases with your offer.

Amazon 81

Amazon Activities Ads Cost Per Click 81

Crimson Marketing

AUGUST 26, 2013

Production – How do you make it easy to produce? However, the “space you want to own” is about the problem(s) your target market faces. You want to provide thought leadership , insights, ideas and education. Pillar #2: Production. The trick is to get that content out of their heads; that is called “Production.”

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Serious marketers should read the equivalent of 10 or more educational and industry books per year (2500 pages) to maintain and expand skills and knowledge.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Choozle

DECEMBER 2, 2020

After all, email newsletters are the best way to reach and engage with your customers and audience, drive traffic to your website, and generate sales and leads. Email newsletters that consumers subscribe to and elect to engage with have become the way to customize the content we choose to make part of our daily routine.

Advertising Agencies 53

Advertising Agencies Lead Scoring Lead Ranking Advertisements 53

Conductor

NOVEMBER 11, 2020

Customer Insight and Understanding Drives Strategy. We, as a search organization, had to understand the shift in consumer behavior that is happening, trends in how they’re looking for products and services, and adjust what we’re doing. They’re focusing on new products such as Web Stories and Google Discover.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. Whether this be: increased brand awareness, product interest, product purchases or website traffic. Because they want action.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Scoop.it

MARCH 7, 2023

Since the tool itself is user-friendly, you can create multiple videos and have them ready to publish on a regular basis to test out how this tool serves you. It is used by some of the world’s leading brands, such as Target and Bosch, which means that even pros can have a go at it and make something engaging and wonderful.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Sharpspring

FEBRUARY 21, 2020

That’s a massive market that you absolutely need to be targeting effectively. Social media marketing will also increase traffic to your site, boost sales, and enable you to connect on a more personal level with your target audience. Knowing everything about your target audience is what will set you apart from competitors.

Social Marketing 61

Social Marketing Work Management Social Media Marketing Automation Services 61

Outgrow

FEBRUARY 14, 2023

The ultimate goal is to attract good leads that have the potential to be converted into customers. For a SaaS company, there is no physical product demo. Hence, customers are more likely to skim through your website and product demo videos rather than call for a physical meeting. Hence , setting S.M.A.R.T

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Sprout Social

MARCH 26, 2020

They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. . It’s a common misconception that social media jobs are glamorous and as simple as posting entertaining, witty Tweets or colorfully curated Instagram posts.

Social Media 143

Social Media Enterprise Management Work Management Marketing Management 143

Marketing 261

FEBRUARY 20, 2021

Instead, work on getting your already published blog posts, guides, and content offers in the hands of more people. Then reuse the content from the guide to produce an educational video. It eliminates the pressure and hours of work that goes into curating the perfect messaging that moves prospects through the sales funnel. .

Template 62

Template Resources Planning Top of Funnel 62

Valasys

OCTOBER 4, 2022

Marketing environmental analysis includes all the factors outside marketing that affect the ability of a business to build and maintain successful relationships with the customers. Ninety-nine times out of a hundred, the success of a product or a service depends on how we are reaching out to our audience. Are our customers happy?

Analysis 52

Analysis Work Management Planning Marketing Management 52

Sprout Social

APRIL 21, 2020

Any social strategy worth its salt is focused on your brand’s target audience, however, 43% of all social marketers say identifying and understanding that audience is a major challenge. As a result of the economic downturn, some of your customers may be delaying purchases or keeping a closer eye on their finances.

Peer-to-peer 123

Peer-to-peer Work Management Marketing Management Budget Programs 123

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. So, how can you stand out from the crowd and create a content marketing strategy that brings in your target audience? Give data-driven examples!

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

KoMarketing Associates

DECEMBER 2, 2013

At the least, regular, productive updates should provide an indirect method for B2B marketers to stay in contact with their LinkedIn network and followers of the organization. The SEO Takeaway is this: The broader a B2B SEO can extend the reach of their content, the more likely they will acquire links from target audiences.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Sprout Social

SEPTEMBER 20, 2018

” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. In fact, brands can still promote themselves and their products organically. Educating, motivating and entertaining your audience. Customer service and community management.

Social Media 96

Social Media Organization Webinar Metrics Paid Social Agency 96

Convince & Convert

DECEMBER 14, 2015

Remember that time when you wrote content to promote a new product the day before it launched? Targets keywords with massive amounts of monthly searches to capture traditional organic traffic. The length, design, tone, and general quality of the content they’re publishing. I’ve been there. And it sucks.

Planning 109

Planning Content Work Management Custom Publishing 109