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The Art of Tailored Curation: Leveraging Niche Content to Boost Customer Loyalty

Scoop.it

These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Your brand might already practice content curation , which is the art of researching, collecting, and publishing content from your brand and from elsewhere for maximum consumer benefit. What is Tailored Curation?

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Create Content that Addresses Your Customer Journey. And that requires an agency that has developed a particular kind of harmony in addition to individual expertise,” commented one of the publishers of the report. The management team expects marketing to lower customer acquisition costs. Develop Strategic Marketing Objectives.

Insiders

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Why we care about adtech: The complete guide

Martech

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. It can help marketers improve omnichannel engagement by targeting customers across many channels.

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TheCustomer QT – June 15, 2021

The Customer

of the traffic on your website or campaign landing pages last year didn’t originate from an actual human customer? What Shopper Loyalty to Instacart Could Mean. Quick-Take: Customersloyalty has been shifting to Instacart for years. These results clearly indicate the lack of loyalty to grocers on the Instacart platform.

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I Need Your Help Today

Convince & Convert

My new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers launches today and I need your help. There are hundreds of books on marketing disruption (4 from me), but Hug Your Haters is the first and only book about customer service disruption. ” But that won’t work in customer service. But you do.

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Brand awareness: A marketer’s guide

Liveintent

With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. In the face of the pandemic and economic instability, consumers are shifting their loyalties and switching brands. Brand awareness refers to how familiar customers are with your brand and products.

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How to create, manage and report on social media campaigns in Sprout

Sprout Social

Soliciting and curating user-generated content. Set your campaign up for success with a comprehensive publishing suite. Set your campaign up for success with a comprehensive publishing suite. Once you’ve got your strategy squared away, goals set and creative assets prepped, build your publishing blueprint with Sprout.