The Point

MAY 9, 2017

To do this, marketers must establish a process for curating news, events, and business insights for each target account so that they can create relevant content on a weekly or monthly basis that speaks to the business challenges of each target account. McKesson versus United Healthcare).

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Scoring 206

The Point

JULY 18, 2014

But ultimately, content will be more effective when its creation, management, and curation becomes a more dedicated role, regardless of educational or professional background. And I also think many B2B companies, particularly in the technology space, could do with fewer technicians and more liberal arts majors.

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

The Point

APRIL 23, 2020

A well-designed, well-curated resource center can make a big difference to the rate at which Web visitors convert to actionable sales leads. (If How much does your current resource library reflect your newest and best content? Are the assets categorized or tagged and easily browsed by topic or asset type?

Budget Management 263

Budget Management Spending Work Management Marketing Management 263