Webbiquity

JULY 24, 2012

Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business. Marketers too often get hung up on the wrong objectives, like maximizing click-through rate (CTR) or minimizing the average cost per click (CPC).

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Adwords Paid Content Cost per Acquisition Cost Per Click 100

Webbiquity

SEPTEMBER 30, 2014

So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? ” Going Unicorn Hunting: The Secrets Behind Ads with 3x the Average CTR by WordStream. ** 5 STARS. Which tools and reports are most helpful? How and when should marketers use retargeting and ad extensions? by PPC Hero.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Webbiquity

OCTOBER 16, 2012

” Words to avoid include “lol,” gonna,” “hey,” “tired,” “work” and “bored.” million business-related searches on YouTube each day, and 75% of senior executives say they watch work-related videos at least weekly. ” ( iMedia Connection ). Digital Buzz Blog ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

NOVEMBER 14, 2011

30 (New) Google Ranking Factors You May Over- or Underestimate by SEOptimise Tad Chef supplies his updated list of “new or current ranking factors that get underestimated by webmasters and neglected,” including site speed, outbound links, branding, search CTR (write compelling meta description tags!),

SEO 100

SEO Cost Per Click Tips Best Practices 100

Webbiquity

SEPTEMBER 21, 2020

However, more important than copying what works for other successful sites is frequent A/B testing. Motivating action with UI elements is a well-researched topic, and there’s plenty of content available online on how to optimize in this area. Your ideal customer has a different persona than those of companies you’re trying to emulate.

Conversion Rate 142

Conversion Rate Conversion Click Rate Newsletter 142

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). SEM & SEO & PPC & CTR. Mike Moran ( @MikeMoran ) + others. What’s a Facebook fan worth? June 30, 2010. T-Mobile Curates Web Content , June 29, 2010. Self-promotion, Internet style , June 10, 2010. Bob Scheier ( @BobScheier ). Time to Kill the Press Release?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

MARCH 21, 2012

It should go on to explain what results you can provide for your clients, and how things will improve for them if they work with you”) to asking, politely, for recommendations. LinkedIn Adds Job Title, Company Names To Text Ad Targeting by MediaPost Online Media Daily. Benefits of LinkedIn Company Pages by LeahBaade.com.

Linkedin 100

Linkedin Tactics Tips Best Practices 100

Webbiquity

FEBRUARY 11, 2014

What techniques still work in the new world of SEO? Rethink Link Building for Best B2B Marketing by MLT Creative Ideas@Work Blog. That makes, as Brent explains, CTR optimization as important as SEO. Which need to be discarded? What new tactics and ranking factors are most vital to understand?

Tactics 100

Tactics SEO Tips Keywords 100

Webbiquity

JANUARY 31, 2011

For example, people are following me and when I respond in kind, their first tweets are frequently to pitch me on a website they want me to visit or a service they provide…If you want a formula for how marketing via Twitter and other social networks should work, it’s this: Connect > Converse > Convert.&#.

Twitter 100

Twitter Tools Tips Best Practices 100

Webbiquity

APRIL 8, 2013

Your email looks pristine on your shiny iPhone, Android device, or web-based email client, but suddenly blows up when you open it up in Outlook”–this post details HTML elements that Outlook does not support, and provides recommendations for work-arounds. Creating Emails That Pop: Basics of Design & Layout by Litmus.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

APRIL 8, 2013

Your email looks pristine on your shiny iPhone, Android device, or web-based email client, but suddenly blows up when you open it up in Outlook”–this post details HTML elements that Outlook does not support, and provides recommendations for work-arounds. Creating Emails That Pop: Basics of Design & Layout by Litmus.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

AUGUST 5, 2013

Social media users are more social than non-social-media-using-internet-users in real life too: social networkers are 18% more likely to work out at a gym or health club, 19% more likely to attend a sporting event, and 26% more likely to give their opinion about politics and current events. Content marketing works. Bit Rebels ).

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 17, 2011

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. 62% of respondents said they post updates related to their work life, activities or interests, with 12% doing so on a daily basis.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

MARCH 14, 2012

2 Little Known Ways To Increasing CTR And Quality Score by Certified Knowledge. How Does the AdWords Auction Work? ” This works fine for relatively small PPC programs, but advertisers running large campaigns with thousands of keywords turn to bid management software to automate this process.

Adwords 100

Adwords Paid Content SEM Paid Search Agency 100

Webbiquity

NOVEMBER 12, 2013

The average CTR for banners is 0.01 Which lead gen tactics work best? That is, the CTR for a result near the bottom of page one can be as high as 8% after a “back” button click. B2B Marketing Insider ). And yet—there were 5.3 trillion display ads served up last year. iMedia Connection ). B2B PR Sense Blog ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

The average CTR for banners is 0.01 Which lead gen tactics work best? That is, the CTR for a result near the bottom of page one can be as high as 8% after a “back” button click. B2B Marketing Insider ). And yet—there were 5.3 trillion display ads served up last year. iMedia Connection ). B2B PR Sense Blog ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

SEPTEMBER 8, 2010

The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor. How are employees using the Internet at work? Yet for paid [italics] clicks, keywords of 4-6 words in length drive the highest average CTR at 1.1-1.2%.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100