Digital B2B Marketing

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. Salesforce.com. Activity intended to improve organic search rankings. PPC : Pay Per Click. May refer to paid search or other CPC priced media programs. SMM : Social Media Marketing. Calculated as clicks divided by impressions. CPC : Cost per Click.